Supermarkets strategically place different types of products in specific locations throughout the store to influence customer purchases. Flowers and produce are near the entrance to create sensory experiences. Bakeries and grab-and-go items are also near the front to make customers feel hungry. Banks are close to the entrance to get more money in customers' hands. Impulse items and pharmacies are located near exits to encourage last minute purchases. Higher priced and best selling brands occupy prime shelf space at eye level to increase sales.