Project report on retail marketing in indiaGaurav Tyagi
This document provides an overview and analysis of retail marketing in India. It discusses how the Indian retail industry is evolving in line with other large economies. Organized retail currently accounts for about 2% of the market but is projected to grow significantly. The document examines factors driving retail growth in India like rising incomes and exposure to global products. It also outlines the different retail formats that have emerged like department stores and analyzes parameters that influence customers' visits to departmental stores.
Wal Mart and BIG BAZAAR : A comparitive analysisParas Deshpande
This presentation is a business strategy comparison and critical analysis of Wal Mart and Big Bazaar . poters five force analysis and SWOT analysis has been done. Also different formats of retail have been discussed.
the presentation draws heavily from " It happened in India " and " Made In America " .
Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in selling goods or services directly to final customers for their personal, non business use. A retailer is any business enterprise whose sales volume comes primarily from retailing.
The document presents information on the retail industry in India. It discusses the types of retail formats in India, including organized and unorganized sectors. It notes that the organized retail sector accounts for only 4.6% of the Indian retail market. Several key players in apparel, electronics, and general retail are mentioned along with details about their store formats, locations, and positioning. Future projections estimate the Indian retail industry will grow to Rs. 990,037 Cr by 2010 with organized retail growing at 25-30% annually.
This document discusses retailing in India. It defines retailers as the last link in the distribution chain, purchasing goods in large quantities and dealing in a variety of merchandise. Retailers perform functions like storing goods, developing personal customer contacts, bearing risks, and arranging product delivery. The retailing concept focuses on customer orientation, coordinated effort, value, and goals. India has one of the largest retail markets in the world valued at $500 billion. Factors in the success of retailing in India include its rapid growth, appeal to prime markets, strong customer service, innovation, and constant performance monitoring.
This document discusses various aspects of retail operations management. It covers components of retail operations including store operations, business development, planning, logistics, and management information systems. It also discusses components of store operations such as administration, visual merchandising, IT, HR, security, and merchandising. Additionally, it outlines different types of retail store formats including department stores, discount stores, specialty stores, outlet stores, supermarkets, and shopping malls. Key aspects of store operations management include customer service, inventory availability, in-store processes, staff planning, and staff motivation. Retail KPIs that are discussed include sales per square foot, sales per employee, inventory shrinkage, average transaction size, items per ticket,
The document provides an outline and overview of key aspects of customer service. It discusses defining customer service, the importance of good customer service in retail, different types of customers, ways to appeal to repeat customers, telephone handling best practices, dealing with disgruntled customers, and techniques for saying no to customers respectfully. The document aims to equip readers with customer service strategies and guidelines through examples, tips, and explanations of customer service concepts.
Project report on retail marketing in indiaGaurav Tyagi
This document provides an overview and analysis of retail marketing in India. It discusses how the Indian retail industry is evolving in line with other large economies. Organized retail currently accounts for about 2% of the market but is projected to grow significantly. The document examines factors driving retail growth in India like rising incomes and exposure to global products. It also outlines the different retail formats that have emerged like department stores and analyzes parameters that influence customers' visits to departmental stores.
Wal Mart and BIG BAZAAR : A comparitive analysisParas Deshpande
This presentation is a business strategy comparison and critical analysis of Wal Mart and Big Bazaar . poters five force analysis and SWOT analysis has been done. Also different formats of retail have been discussed.
the presentation draws heavily from " It happened in India " and " Made In America " .
Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in selling goods or services directly to final customers for their personal, non business use. A retailer is any business enterprise whose sales volume comes primarily from retailing.
The document presents information on the retail industry in India. It discusses the types of retail formats in India, including organized and unorganized sectors. It notes that the organized retail sector accounts for only 4.6% of the Indian retail market. Several key players in apparel, electronics, and general retail are mentioned along with details about their store formats, locations, and positioning. Future projections estimate the Indian retail industry will grow to Rs. 990,037 Cr by 2010 with organized retail growing at 25-30% annually.
This document discusses retailing in India. It defines retailers as the last link in the distribution chain, purchasing goods in large quantities and dealing in a variety of merchandise. Retailers perform functions like storing goods, developing personal customer contacts, bearing risks, and arranging product delivery. The retailing concept focuses on customer orientation, coordinated effort, value, and goals. India has one of the largest retail markets in the world valued at $500 billion. Factors in the success of retailing in India include its rapid growth, appeal to prime markets, strong customer service, innovation, and constant performance monitoring.
This document discusses various aspects of retail operations management. It covers components of retail operations including store operations, business development, planning, logistics, and management information systems. It also discusses components of store operations such as administration, visual merchandising, IT, HR, security, and merchandising. Additionally, it outlines different types of retail store formats including department stores, discount stores, specialty stores, outlet stores, supermarkets, and shopping malls. Key aspects of store operations management include customer service, inventory availability, in-store processes, staff planning, and staff motivation. Retail KPIs that are discussed include sales per square foot, sales per employee, inventory shrinkage, average transaction size, items per ticket,
The document provides an outline and overview of key aspects of customer service. It discusses defining customer service, the importance of good customer service in retail, different types of customers, ways to appeal to repeat customers, telephone handling best practices, dealing with disgruntled customers, and techniques for saying no to customers respectfully. The document aims to equip readers with customer service strategies and guidelines through examples, tips, and explanations of customer service concepts.
The document provides an overview of the global and Indian retail industry. It discusses key segments in Indian retail like fashion, food and grocery, and formats like supermarkets, department stores, and specialty stores. Organized retail is growing rapidly in India and will reach 10% of the total retail market by 2010. The case study focuses on global retail giant Walmart, discussing its founding, business model centered around "everyday low prices", global presence and strategies. It indicates Walmart sees potential to grow in India through a joint venture with Bharti Enterprises to explore retail opportunities while respecting local markets.
The document provides an overview of various retail formats including:
- General merchandise stores like department stores, full-line discount stores, and specialty stores.
- Food retailers like convenience stores, supermarkets, superstores, combination stores, supercenters, and limited-line stores.
- Non-store retailers like direct marketing, direct selling, vending machines, and catalog marketing.
It also discusses the history of franchising and highlights advantages and disadvantages of franchising for both franchisers and franchisees.
Principles of Merchandising and Introduction to Planogram and Facing
how we can increase sales volume by merchandising in Retail stores , Grossary
increase Eye Level , increase Buy Level
Reliance Fresh uses an integrated promotional strategy including advertising, sales promotions, events, public relations, and direct marketing. Their key communication tools are newspaper advertisements, in-store signage and audio promotions. They aim to effectively communicate their offers to customers and drive sales. Customer feedback is collected but not fully utilized. While their communication mix is effective, Reliance Fresh could benefit from a more coordinated IMC approach to make promotions more efficient.
D-Mart is a chain of hypermarkets and supermarkets in India operated by Avenue Supermarts Ltd. It has over 100 stores across several Indian states. D-Mart aims to provide a one-stop shopping experience for customers, offering a wide range of products including food, clothing, home goods, and more. It focuses on maintaining low prices through cost control strategies like owning most of its properties and paying suppliers quickly. This cost leadership approach has contributed to D-Mart's success and growth across India.
The document provides an executive summary and introduction about organized retail stores in India. It discusses that organized retail stores are market leaders in retailing that have been successful in upgrading consumers and introducing new products. It also discusses that most respondents prefer branded products and purchase items based on brand name. The document then discusses the importance of customer satisfaction for businesses in a competitive marketplace.
The document discusses the key steps in the sales process including pre-sale preparation, opening the sale, progressing the sale through sales presentations, handling objections, and closing the sale. It emphasizes discovering customer needs, presenting product benefits to motivate purchase, addressing customer concerns, and using different closing techniques like direct closes or limited choices to finalize the sale. The overall goal is to provide customers with sufficient information to make an informed buying decision while guiding them towards a positive purchasing outcome.
The document discusses the key aspects of retail marketing including understanding customer needs, developing products and services to satisfy those needs at profitable prices, and coordinating the retail marketing mix. The retail marketing mix encompasses elements like location, merchandise, customer service, price, and promotion. Developing an effective mix requires determining optimal strategies for each element and ensuring consistency and synergy between elements to meet customer expectations.
This document summarizes key aspects of sales promotion and retail marketing strategies. It discusses sales promotion as a type of marketing aimed at consumers or distribution channels to introduce new products, clear inventory, attract traffic, and temporarily boost sales. Retail is seen as having bright prospects in India due to lifestyle changes. Maintaining good customer relationships through superior service is key to retail success. The document then provides examples of strategies used by specific retailers like D-Mart, including maintaining low prices, product discounts and bundles, and emphasizing value for customers.
This document discusses store design objectives and elements. The five main objectives of store design are to implement the retailer's strategy, build customer loyalty through rewarding shopping experiences, increase sales per visit, control costs, and meet legal requirements. The three main elements of store design discussed are layout, signage, and feature areas. Common store layouts include grid, racetrack, and free-form. Signage helps customers navigate and learn about products. Feature areas like windows, displays, and aisles are used to guide customers and influence purchases.
This document discusses various topics related to retail, including:
1) The major types of retail establishments such as department stores, supermarkets, discount stores, and non-store retailers like e-commerce.
2) Merchandising decisions around sales planning, inventory levels, pricing, and profit margins.
3) Retail location theories including Reilly's Law of Retail Gravitation and indices for measuring retail saturation and buying power.
4) Metrics for assessing retail performance like profits, asset turnover, and productivity.
This document discusses key elements of developing a retail strategy. It outlines why a retail strategy is important, including analyzing market requirements, outlining goals, differentiating from competitors, and coordinating efforts. It describes steps to develop a strategy, such as defining the target market and competitive advantages. Elements of a retail strategy are identified as the target market, retail format, competitive advantages, and criteria for selecting markets. Sources of competitive advantage and defining the organization's mission are also discussed.
The document discusses concepts in retail management. It begins by defining retailing as the sale of goods and services to consumers for personal use. It then discusses the role of retailers in linking producers to customers. Organized retailing makes up only 2% of the Indian retail sector currently but is growing rapidly. Factors like rising incomes and lifestyle changes are contributing to the growth of organized retail formats in India. The retail environment in India differs from western countries in aspects like urban congestion and rural populations.
A brief overview to fmcg retail supermarket sector pptVishnu Kumar
The document provides an overview of the Indian retail supermarket sector, covering topics such as retail formats, merchandising, inventory management, and technology used. It discusses the evolution of retailing from traditional general trade to modern formats like supermarkets and hypermarkets. Supermarkets offer a wide range of products to customers in a self-service environment, while hypermarkets combine supermarket and department store functions under one roof. The document also examines concepts like the retail life cycle and factors important for retail operations and management.
The document provides an overview of operations at retail industry in India. It discusses [1] the growing organized retail sector in India compared to the largely unorganized traditional retail sector, [2] the various formats of retail operations including trends in urban and rural retail markets, and [3] some of the key challenges in retail operations related to location and merchandise selection. The objective of the project report is to examine current supply chain and operations management practices in the retail industry.
The document discusses the concept and evolution of retailing in India. It defines retailing as the final step of distribution involving the sale of goods and services to final consumers. Retailing in India has evolved from traditional small family-run stores to the modern organized sector with shopping malls and complexes. Currently, over 90% of Indian retail remains unorganized while organized retail is a growing sector.
This document provides an overview of retail management. It discusses the meaning and need for retail management. Some key points include:
- Retail management involves processes that help customers procure desired merchandise from retail stores for their end use. It aims to make shopping a pleasurable experience.
- Effective retail management saves customers time, avoids chaos in stores, and helps control shoplifting.
- The document also covers types of retailers, functions of retailing, retail environment factors, and the growth of retailing in India including the introduction of foreign direct investment.
- It discusses concepts like franchising, types of franchising, and theories of retail development such as environmental and cyclical theories.
The document provides an overview of the global and Indian retail industry. It discusses key segments in Indian retail like fashion, food and grocery, and formats like supermarkets, department stores, and specialty stores. Organized retail is growing rapidly in India and will reach 10% of the total retail market by 2010. The case study focuses on global retail giant Walmart, discussing its founding, business model centered around "everyday low prices", global presence and strategies. It indicates Walmart sees potential to grow in India through a joint venture with Bharti Enterprises to explore retail opportunities while respecting local markets.
The document provides an overview of various retail formats including:
- General merchandise stores like department stores, full-line discount stores, and specialty stores.
- Food retailers like convenience stores, supermarkets, superstores, combination stores, supercenters, and limited-line stores.
- Non-store retailers like direct marketing, direct selling, vending machines, and catalog marketing.
It also discusses the history of franchising and highlights advantages and disadvantages of franchising for both franchisers and franchisees.
Principles of Merchandising and Introduction to Planogram and Facing
how we can increase sales volume by merchandising in Retail stores , Grossary
increase Eye Level , increase Buy Level
Reliance Fresh uses an integrated promotional strategy including advertising, sales promotions, events, public relations, and direct marketing. Their key communication tools are newspaper advertisements, in-store signage and audio promotions. They aim to effectively communicate their offers to customers and drive sales. Customer feedback is collected but not fully utilized. While their communication mix is effective, Reliance Fresh could benefit from a more coordinated IMC approach to make promotions more efficient.
D-Mart is a chain of hypermarkets and supermarkets in India operated by Avenue Supermarts Ltd. It has over 100 stores across several Indian states. D-Mart aims to provide a one-stop shopping experience for customers, offering a wide range of products including food, clothing, home goods, and more. It focuses on maintaining low prices through cost control strategies like owning most of its properties and paying suppliers quickly. This cost leadership approach has contributed to D-Mart's success and growth across India.
The document provides an executive summary and introduction about organized retail stores in India. It discusses that organized retail stores are market leaders in retailing that have been successful in upgrading consumers and introducing new products. It also discusses that most respondents prefer branded products and purchase items based on brand name. The document then discusses the importance of customer satisfaction for businesses in a competitive marketplace.
The document discusses the key steps in the sales process including pre-sale preparation, opening the sale, progressing the sale through sales presentations, handling objections, and closing the sale. It emphasizes discovering customer needs, presenting product benefits to motivate purchase, addressing customer concerns, and using different closing techniques like direct closes or limited choices to finalize the sale. The overall goal is to provide customers with sufficient information to make an informed buying decision while guiding them towards a positive purchasing outcome.
The document discusses the key aspects of retail marketing including understanding customer needs, developing products and services to satisfy those needs at profitable prices, and coordinating the retail marketing mix. The retail marketing mix encompasses elements like location, merchandise, customer service, price, and promotion. Developing an effective mix requires determining optimal strategies for each element and ensuring consistency and synergy between elements to meet customer expectations.
This document summarizes key aspects of sales promotion and retail marketing strategies. It discusses sales promotion as a type of marketing aimed at consumers or distribution channels to introduce new products, clear inventory, attract traffic, and temporarily boost sales. Retail is seen as having bright prospects in India due to lifestyle changes. Maintaining good customer relationships through superior service is key to retail success. The document then provides examples of strategies used by specific retailers like D-Mart, including maintaining low prices, product discounts and bundles, and emphasizing value for customers.
This document discusses store design objectives and elements. The five main objectives of store design are to implement the retailer's strategy, build customer loyalty through rewarding shopping experiences, increase sales per visit, control costs, and meet legal requirements. The three main elements of store design discussed are layout, signage, and feature areas. Common store layouts include grid, racetrack, and free-form. Signage helps customers navigate and learn about products. Feature areas like windows, displays, and aisles are used to guide customers and influence purchases.
This document discusses various topics related to retail, including:
1) The major types of retail establishments such as department stores, supermarkets, discount stores, and non-store retailers like e-commerce.
2) Merchandising decisions around sales planning, inventory levels, pricing, and profit margins.
3) Retail location theories including Reilly's Law of Retail Gravitation and indices for measuring retail saturation and buying power.
4) Metrics for assessing retail performance like profits, asset turnover, and productivity.
This document discusses key elements of developing a retail strategy. It outlines why a retail strategy is important, including analyzing market requirements, outlining goals, differentiating from competitors, and coordinating efforts. It describes steps to develop a strategy, such as defining the target market and competitive advantages. Elements of a retail strategy are identified as the target market, retail format, competitive advantages, and criteria for selecting markets. Sources of competitive advantage and defining the organization's mission are also discussed.
The document discusses concepts in retail management. It begins by defining retailing as the sale of goods and services to consumers for personal use. It then discusses the role of retailers in linking producers to customers. Organized retailing makes up only 2% of the Indian retail sector currently but is growing rapidly. Factors like rising incomes and lifestyle changes are contributing to the growth of organized retail formats in India. The retail environment in India differs from western countries in aspects like urban congestion and rural populations.
A brief overview to fmcg retail supermarket sector pptVishnu Kumar
The document provides an overview of the Indian retail supermarket sector, covering topics such as retail formats, merchandising, inventory management, and technology used. It discusses the evolution of retailing from traditional general trade to modern formats like supermarkets and hypermarkets. Supermarkets offer a wide range of products to customers in a self-service environment, while hypermarkets combine supermarket and department store functions under one roof. The document also examines concepts like the retail life cycle and factors important for retail operations and management.
The document provides an overview of operations at retail industry in India. It discusses [1] the growing organized retail sector in India compared to the largely unorganized traditional retail sector, [2] the various formats of retail operations including trends in urban and rural retail markets, and [3] some of the key challenges in retail operations related to location and merchandise selection. The objective of the project report is to examine current supply chain and operations management practices in the retail industry.
The document discusses the concept and evolution of retailing in India. It defines retailing as the final step of distribution involving the sale of goods and services to final consumers. Retailing in India has evolved from traditional small family-run stores to the modern organized sector with shopping malls and complexes. Currently, over 90% of Indian retail remains unorganized while organized retail is a growing sector.
This document provides an overview of retail management. It discusses the meaning and need for retail management. Some key points include:
- Retail management involves processes that help customers procure desired merchandise from retail stores for their end use. It aims to make shopping a pleasurable experience.
- Effective retail management saves customers time, avoids chaos in stores, and helps control shoplifting.
- The document also covers types of retailers, functions of retailing, retail environment factors, and the growth of retailing in India including the introduction of foreign direct investment.
- It discusses concepts like franchising, types of franchising, and theories of retail development such as environmental and cyclical theories.
13. INTRODUCTION AND
GREETING
1.I WOULD LIKE TO INTRODUCE MY
SELF
2.HELLO I AM………………………………….
3.I LIVE IN KATHOTI……………………….
4.I AM STUDYING IN ………………………
4.MY HOBBIES………………………………..
5.MY INTEREST ……………………………..
6.I LIKE…………………………………………..
NARENDRA-9414448089
14. सोंवाि का अर्ट –
सोंवाि
सूचना,बवचारोों,राय,सोंिेशोों,
बवचार िाराओों और समझ
को एक व्यक्तक्त स्र्ान से
िुसरे व्यक्तक्त स्र्ान तक
भेजने की प्रबक्रया है
NARENDRA-9414448089
32. लेिल यह बकसी वस्तु का उल्लेख करता है –कागज का एक टुकड़ा ,मुबित कर्न ,जो पैके ज का अोंग
हो या उसके सार् जुड़ा हो उत्पाि की कीमत, उत्पािक का नाम और अन्य जानकारी होती है