1. THE RETAIL BRAND Done By:
SAGARIKA MALAKAR
SAIKAT DAS
ROSHAN MISHRA
SAMARESH CHOWDHURY
2. HISTORY
1973, founded by Mukesh
Jagtiani in Bahrain
Babyshop is a part of
landmark group.
One of the largest retail chain
in GCC
In 1990, expanded to the UAE
with its first store in Sharjah
Entered in ecommerce in
2006
Caters to quality Child
products (age group-0 to 16
3. MARKET SIZE
Indian Baby care
market, poised to
grow at CAGR
13.66% by 2020
Highly fragmented &
unorganized in India
0
10
20
30
40
50
60
70
2011 2012 2017
44.7
47.7
66.8
World Market Size(In
US $ BN)
SOURCE: STATISTA
4. SWOT ANALYSIS
Strengths
1.Customers are satisfied with the
range and product.
2. International exposure.
3. Strong backing of landmark group.
4. Qualitative products
Opportunities
1.More penetration in Indian market.
2. Increasing demand for kids
apparel market worth being 500 cr.
Weakness
1. Perceived to be expensive.
2. Brand assortments are less of
age group 14-16 years
Threats
1.Competitors like firstcry,
shopperstop, toonz etc which
already penetrated huge market
share in INDIA.
2.Perception of it being expensive
SWOT
5. VALUE PROPOSITION OF
“BABYSHOP”…
Strong focus on:
Customer Development
Customer Retention
Constant Innovation
Continuous
development &
training of Human
Resource
6. PRODUCT MIX
Four major
departments(for 0 to 16
yrs):
o Clothing: Comfort, Fun
life, Playfulness, Trendy
o Baby Basics: Cozy
bedding, Feeding,
Accessories, Soothing,
Safety
o Toys: Soft toys, video
games, Infant toys etc
o Nursery furniture:
Wooden finished
7. PROMOTIONAL STRATEGY
Awareness of social
needs & causes
Involves itself with
various social issues
involving children
Organizes extensive
social campaigns( CSR)
Organized Child Safety
week
8. SUGGESTIONS…
In order to compete
with other brands in
India, a mobile app
can be developed.
Should cater at a
lower price to hold a
wide range of
customers.
