Passage to India: 7 insights into India's changing consumer market
FPD REPORT
1. PEARL ACADEMY OF FASHION
Fashion Product Development
In partial fulfilment for the degree of B.A. (Hons.) in
Fashion Business Management
Submitted By:
SAHIL AGARWAL
Cohort: 2014-2018
Submitted to:
SHAZIA AMANAT
RACHNA IMAM
BHASKAR DAS
VARUN DUGGAL
5.12.2016
Acknowledgement
2. 2
“It is not possible to prepare a project report without the assistance & encouragement of
other people. This one is certainly no exception.”
On the very outset of this report, we would like to extend my sincere & heartfelt obligation
towards Mrs. Shazia Amanat & Mrs. Rachna Imam who has helped us to complete this
project. Without their active guidance, help, cooperation & encouragement, we would not
have made headway in the project.
We extend our gratitude to Pearl Academy for giving us this opportunity.
We also acknowledge with a deep sense of reverence, our gratitude towards our colleagues
who directly or indirectly helped us to complete this project report.
Any omission in this brief acknowledgement does not mean lack of gratitude.
Thanking You
3. 3
Declaration
We hereby declare that the project work entitled Fashion Product Development submitted to
the Pearl Academy is a record of an original work done by Kartik Gandhi and Sahil Agarwal &
Akshay Aggarwal under the guidance of Mrs. Shazia Amanat and Mrs. Rachna Imam. This
project has been done in partial fulfilment of the requirement for the award of the degree of
BA (Hons).in fashion business management.
4. 4
S.No. Topic Page No.
1. ABOUT THE BRAND
2. BUSINESS IDEA
3. MARKET
4. CUSTOMERS
5. COMPETITIVE ANALYSIS
6. SWOT ANALYSIS
7. NEED GAP
8. SEASON
9. INSPIRATION BOARD
10. MOOD BOARD
11. COLOR BOARD
12. FABRIC BOARD
13. PRODUCT RANGE
14. LOOK BOOK
15. TECH-PACK
16. SHOOT
17. CSR
18. REFLECTION
19. REFRENCING
5. 5
PROJECT AT A GLANCE
Name of the Company
Ludhiana Apparels Pvt. Ltd.
Address of the Company
D-30 Hamptons Business Court, Chandigarh Road
Ludhiana, Punjab -141010
Scale of the Organization
Small Scale industry
Type of Firm
Partnership Proprietorship
Nature of the Product
Infant’s Casual Wear
Proposed Name of the Brand
GINI & JONY
Our Brand Logo
6. 6
1. ABOUT THE BRAND
INTRODUCTION
From small and humble beginnings in 1980, Gini & Jony has come a long way; it started
with a Dream to build an empire in the realm of kids clothing; to build a Brand that
would stand tall and outshine all others. Being “Not Just Big But the Very Best”.
The LAKHANI BROTHERS - 3 ordinary men who created the Gini & Jony brand. They
were three Ordinary men with an Extraordinary Vision.
A Vision to occupy the pinnacle in kids clothing.
A Vision to offer the best in quality, the latest in fashion trends and the most
comfortable in fit “Quality Never goes out of Fashion”.
The success of Gini & Jony can be attributed to 2 golden words that is a daily mantra of
the Lakhani Brothers “Thinking Big”. This mantra began way back in 1980 and
continues even today.
In the early 80’s, the organized kids wear category was almost non-existent. Gini & Jony
was one of the foremost brands in kids wear. That actually helped build the category of
kids wear clothing.
7. 7
2. BUSINESS IDEA
The main objective behind this brand extension is to extend Gini & Jony brand into
casual wear for Infants which is already manufacturing for Kids. We also want to
introduce a fresh merchandise collection of novelties, accessories & core in new
geographic markets and with that we will also start retailing on our website, while
maintaining strong relationship with our retailers. In novelties we have sweaters,
cardigans and dungarees: In accessories we have Caps, mittens & boots; in core we
have Bedding pockets and throws.
NOVELTIES
SWEATERS,
CARDIGANS &
DUNGAREE
ACCESSORIES
HATS, MITTONS & BOOTS
CORE
BEDDING POCKET & COCOON WRAP
8. 8
3. MARKET
The Indian apparel market will grow over four-fold to attain a staggering size of $ 200 billion
by 2025 with the country becoming the fastest growing market along with China, according to
a report by management consultancy firm Wazir.
The combined size of Chinese and Indian apparel markets will become bigger than that of the
US and European Union, as the per capita spend on apparel in these two developed markets
will rise at a much slower rate. In 2012, the size of the Indian apparel market was $ 45 billion.
India and China will be the fastest growing markets, growing in double digits and would
become the biggest consumer market with a mammoth share of 27 per cent, it said.
"India would have a big consumption growth due to population growth. It would be
irrespective of export market.
The global apparel market would grow to $ 2.1 trillion by 2025 from its present size of $ 1.1
trillion. It said with the changes in global macro-economic conditions and demographics, it
would be important for Indian manufacturers to be present at the right location at the right
time.
On one hand, high domestic consumption is going to throw up significant business
opportunities, while on the other hand a slowdown in Chinese exports will provide an
opportunity to exporters to fill the void, provided they are able to scale up and match the
expectations of the buyers, it said.
With this potential, India will emerge as a favored destination for investment in textile and
apparel sectors, both by Indian and international companies.
India would have to invest in the sector, which would be for the future market. Apart from
that it would have to expand the domestic brand with retail chain.
The Kid’s wear winter segment comprises of various categories that include sweaters,
cardigans dungarees, hats, mittens, boots, bedding pocket, throws, cocoon wrap etc.
India remains one of the most promising markets for apparel due to the ever burgeoning
economic activities and ever widening consumer base. The Indian apparel market is
expected to grow at a CAGR of 9%, from USD 41 billion in 2013 to USD 102 billion in 2023.
In 2013, kid’s wear, at USD 8.3 billion, alone contributed 20% of India’s apparel market, but
given its higher growth rate, this share is expected to increase to 22% by 2023.
9. 9
(Source: Techno-Pak)
Analysis
Boy’s Wear and Girl’s Wear Market
The kid’s wear market is somewhat skewed towards boy’s wear which by itself is a USD
4.3 billion market, as compared to the USD 4.0 billion-worth girl’s wear market. But with
the increase in spending on the girl child, the girl’s wear market is expected to catch up
with the boy’s wear market in the near future. It is expected that the girl’s wear market
will grow at a CAGR of 11% over the next decade, while the boy’s wear market will grow at
10%.
(Source: Techno-PakAnalysis)
Uniforms and T-shirts/Shirts are the two major categories within the boy’s wear market.
Together, they contribute 57% of the total market. However, Denims and T-shirts are the
high growth categories within this segment and are expected to register CAGRs of 15% and
11%, respectively, over the next decade.
Kid’s Wear Market in India
Girl’s Wear
Total
2013 2018 2023
11.2
6.7
4.0
11.2
6.94.3
Category-wiseBreakup:
Boyswear
Category-wise Breakup:Girl’s Wear
3%
4% 3%
8% 9%
Uniforms
20%
26%
Bottom wear
Winter wear
Ethnic wear
Others
9% 30%
8% 31%
11%
Dresses
Winterwear
15% 23%
Denim
10. 4. CUSTOMERS
The customers for Gini & Jony will mainly be the parents since a baby (0-2 Years)
cannot decide on what to wear at such an age. The demographics as per our brand
extension are as follows:-
Age: 26 – 35 years
Gender: Male/Female
Education: Graduates/Post-Graduates
Occupation: Service/Business/Housewife
Income: Rs.10, 00,000 – Rs. 50, 00,000 p.a.
11. 5. COMPETITIVE ANALYSIS
GINI & JONY LILLIPUT
1. Communicates promos and
range.
2. Also communicates ticket sized
promos.
3. Usage of international models
gives it a premium look and feel.
4. Showcases range from 0 to 12.
5. Communicates activities
involving mothers to portray the
brands understanding of children
1. Communicates range and
footprint.
2. Also communicates ticket sized
promos.
3. Usage of international models
gives it a premium look and feel.
4. Showcases range from 0 to 12.
12. 6. SWOT ANALYSIS
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
1. Establishedinthe kid’s
wearsegmentwithover
250 exclusive brandoutlets
and MBO’s inover80 cities
inIndia.
1. Predominance
of unorganized
sectorin the kid’s
wearsegment.
1. Increasing
organizedretail
space is a great
opportunityfor
expansionin the
largelyuntapped
Indianmarkets.
1. Primarilyanapparel
brand the government’s
new tax policieson
apparel mightincrease
the unitcost.
2. FoundersLakhani
brothersexpertise inthe
retail segmentisamajor
boostfor the brand.
2. High
dependence on
cotton forthe
productis a major
issue.
2. The brand can
move to new forms
of retailinglike
online storesfor
greaterbrand
visibility.
2. Government’sopening
of FDIin retail wouldbe a
seriousthreatwiththe
entryof several foreign
playersinthe market.
3. The tie-upwithReliance
Capital providesfinancial
stabilitytothe brand.
3. Highly
fragmented
supplychainin
the retail sectoras
a whole hasledto
several losses
3. Going global to
tap children
internationally.
3. The majorthreat inthis
segmentisthatthe
consumer,the kidisnot
the influencerandthe
decisionmakersare
parents,soit solely
dependsonthe influence
the brand createson
them.
4. The exclusiveseasons
collectionsmakesthe
brand after-soughtone in
the kidssegment.
5. Brand has beenawarded
withseveral honourslike
the ImagesFashionaward
inthe kid’swearsegment
for 5 successive years.
6. Diversificationintoother
productlineslike
sunglasses,footwearhas
helpedthe brandtobe
builtascomplete lifestyle
brand forkids.
13. 7. NEED GAP
In order for a brand to grow its purpose should always have that vision to grow
further than where it already stands. To realise that potential of a brand it has to
know what should be done if it has already captured every segment of
merchandise in their core category. If not then there is a need to make the brand
do it through a brand extension.
Our brand Gini & Jony is a recognised brand in India for Kid’s wear without having
captured the whole segment in it. Therefore there occurred a need gap for that
very segment which was the infants segment (starting from 0-2 Years).
In order to compete with its competitors who have a stronger hand due to their
hands-on this segment there is a great demand for this segment which is being
recognised and hence is a must to enter now to stay in the game for a longer
duration.
34. MEASUREMENT SHEET
Ref. No. DESCRIPTION
SIZE CHART (*Measurements are in cm)
1yrs Tolerance (+/-)
A Total Panel Length - 64 - - - (+)0.5
B Total Panel Width - 30 - - - (+)0.5
D Front Panel Length - 42 - - - (+)0.5
H Cable Knit Width - 4 - - - (+)0.5
I Selection Knit Width - 4 - - - -
J Length B/W Buttons - 12 - - - (+)0.7
K Front Panel Rib Height - 6 - - - (+)0.7
L Front Panel Rib 3*3 Width - 23 - - - -
M Cap Length - 13 - - - -
N Cap Width - 28 - - - -
O - - - - -
MEASUREMENT IMAGE
`
35. SEAM DETAILS
Type of Machine Machine Required Operation Name
SNLS 1 M/L,S/L & Wash Care Label Attach
Button Hole 1
To create button hole on sides
Scissor 1 To cut the side edges
Button Hole Stich 1 Stich Button On Sides
Linking-5gg 1 Cap Center Attach
36. BILLS OF MATERIAL
Image Component
Size/Weigh
t Construction Color Supplier Lead Time MOQ PRICE
RAW MATERIALS
Yarn 0.230 Kg 2/32s 100%
Acylic
Dyed
Vardhman
Polytex Ltd
15 days 379.5 kg Rs.350/Kg
Fabric 0.230 Kg
2/2 Cable Knit
& Selection
KnitAlongwith
Transfer on
Sides
Dyed
Ludhiana
Apparels
Pvt. Ltd
21 Days 1,650 Rs.3 /Min
LABELS
MAIN LABEL 6.5 X 2 CMS Nylon woven White
Avery
Denison
14 days 1,650 pcs Rs.1/pc
WASH CARE
LABEL
10 X 3.5
CMS
Polyester
Tafetta
White
Avery
Denison
15 days 1,650 pcs Rs.1/pc
SIZE TAG 8 X 6.5 CMS
Matte Finish
Paper
White LYNX 15 days 1,650 pcs Rs.0.5/pc
PRICE TAG 8 X 4 CMS
Glossy Finish
Paper
White LYNX 15 days 1,650 pcs Rs.1.17/pc
TRIMS
Polybag 10 X 5 CMS white YKK 15 days 1,650 pcs Rs.3.17/pc
Thread
greenis
h
YKK 15 days 1,650 pcs Rs.2.17/pc
Carton
90x80x70
CMS
brown YKK 14 dyas 1,650 pcs Rs.2.8/pc
Buttons 32 Line Plastic white YKK 15 days
13,200
pcs
Rs.1.5/pc
45. MEASUREMENT SHEET
Ref. No. DESCRIPTION
SIZE CHART (*Measurements are in cm)
1yr Tolerance (+/-)
A Total Length - 16.5 - - - (+)1
B Total Width - 13 - - - (+)1
C Rib Height - 3 - - - -
D Side Length from top to center - 8 - - - (+)1
E Side Length from center to bottom of rib - 10 - - - -
MEASUREMENT IMAGE
46.
47. BILLS OF MATERIAL
Image Component Size/Weight Construction Color Supplier
Lead
Time MOQ PRICE
RAW MATERIALS
Yarn 0.040 Kg 100% Combed
Cotton
Dyed
Vardhman
Polytex Ltd
15 66 Kg
Rs.380/ per
kilo
Fabric 0..040 Kg
3/3 Cable Knit
2/2 Rib
Dyed
Ludhiana
Apparels
Pvt. Ltd
21 1,650 Rs.3/ permin
LABELS
MAIN LABEL 6.5 X 2 CMS Nylon woven White
Avery
Denison
14 days
1,650
pcs
Rs.1/pc
WASH CARE
LABEL
10 X 3.5
CMS
Polyester
Tafetta
White
Avery
Denison
15 days
1,650
pcs
Rs.1/pc
SIZE TAG 8 X 6.5 CMS
Matte Finish
Paper
White LYNX 15 days
1,650
pcs
Rs.0.5/pc
PRICE TAG 8 X 4 CMS
Glossy Finish
Paper
White LYNX 15 days
1,650
pcs
Rs.1.17/pc
TRIMS
Polybag 10 X 5 CMS white YKK 15 days 1,650 pcs Rs.3.17/pc
Thread
greenis
h
YKK 15 days 1,650 pcs Rs.2.17/pc
Carton
90x80x70
CMS
brown YKK 14 days 1,650 pcs Rs.2.8/pc
Elastic Yarn Elastic white YKK 14 days 1,650 pcs Rs.1/pc
Carton sticker - white YKK 14 days 1,650 pcs Rs.0.07/pc
COSTING SHEET
48. COST SHEET
BUYER/LABEL GINI & JONY
SEASON SEASON AW 2017
#STYLE 002 Cap
STYLE
DESCRIPTION
CABLE KNIT CAP
YARN COUNT/
TYPE
2/30's 8-Ply 5 GAUGE
YARN
CONTENT
100% Cotton Yarn
FABRIC
TYPE/FINISH
3/3 CABLE KNIT, 2/2 RIB AT THE BOTTOM
ITEM
DESCRIPTI
ON
YARN
(INR/Kg
.)
YAR
N
(INR)
(0.04
0 Kg)
Los
t %
KNITTIN
G
(INR/Pe
r min)
KNITTIN
G (INR)
(8Min)
Los
t %
Transpo
rt
(INR/Kg
)
Total (INR) Panel
Length
(cm)
Panel
Widt
h
(cm)
Consumpti
on (gms)
Price (INR)
100%
Cotton
Cable Knit
Aoran
Selection
(8-PLY) 380 15 2% 3 24 7% 10 49
16.5c
m
34c
m 49 49
TOTAL FABRIC PRICE 49
STITCHING/PACKING TRIM PRICE
ITEM ITEM DESCRIPTION FOB
Freight
&
Handli
ng
LDP
Consumpti
on
Price (INR)
Main label
Size
1
Wash Care 1
Price
Ticket
1.17
Size Label 0.5
Buyer: Gini&Jony Season: AutummWinter
2017
Merchandiser: xxxx Quantity: 1,650 Units
Style No.: 002 C Size:1 yr oldboy UnitPrice: Rs.145 Target:
Description:Knitted Cap Article No.: 213478 Amount L/C: Cost: Rs. 2,39,250
Job No.: BLCO/15-16/1578 ShippingDate: 19-04-2017 Terms: F.O.M Order Date: 27-01-2017
49. Polybag 3.7
Thread 2.7
Carton 2.8
Elastic 1
Carton
Sticker 0.07
Carton
Tape 0.5
Wastage
Yarn
Button
TOTAL TRIM PRICE 14.44
VALUE ADDITION COST (EMBROIDERY/PRINTING/OVERDYING ETC.)
OPERATION
COST/K
G
Consumpti
on EFF%
Cost/
PC. REJ.% Price (INR)
TOTAL EMBELLISHMENT PRICE 0
COSTING SUMMARY
MISC. CHARGES GARMENT SAM
SAM COST (per
Minute)
PRICE
(INR)
COURIER CHARGES 5 275 0.112727273 31
SAMPLING CHARGES 10 TOTAL INPUT COST 94.44
FREIGHT CHARGES 5 TOTAL COST PRICE (Incl. Misc. & Rejection) 133.884
TESTING CHARGES 5 Profit Margin % 20.0826
CHEMICAL CHARGES 5 DRAWBACK 6.00% 9.237996
GARMENT REJECTIONS (10%) 9.444
CAP VALUE (Max. Value of CB Applicable in
the category)
58.1
FINAL DRAWBACK 44.76824
SELLING PRICE (Incl. Commission) 153.9666
NET
144.7286
04
TOTAL 39.444 $ CONVERSION SPECIAL 66.7 $2.17
55. MEASUREMENT SHEET
Ref. No. DESCRIPTION
SIZE CHART (*Measurements are in cm)
1yr Tolerance (+/-)
A Neck Drop (Front) - 5 - - - (+)0.5
B Neck Width - 10 - - - (+)0.5
D HPS TO Bottom - 26.5 - - - (+)0.5
H Armhole Front - 20 - - - (+)0.5
I Chest Width - 24 - - - -
J Bottom Chest Width - 23 - - - (+)0.7
K Sleeve Length From HPS - 35 - - - (+)0.7
L Sleeve Length From LPS - 19 - - - -
M Bicep - 10 - - - -
N Sleeve Opening - 6.5 - - - -
O Sleeve Bottom Pearl Rib Height - 1.5 - - - -
P - - - - -
Y - - - - (+)1
Z - - - - (+)1
- - - -
- - - -
MEASUREMENT IMAGE
56.
57. BILLS OF MATERIAL
Image Component Size/Weight Construction Color Supplier
Lead
Time MOQ PRICE
RAW MATERIALS
Yarn 0.121 Kg
100% Combed
Cotton 2/30s
6Ply
Off
White
Dyed
Vardhman
Polytex
Pvt. Ltd
15 days 200 Kgs Rs.380/kg
Fabric 0.121 Kg
Riverse
Jersey,2/2
Cable Knit &
Pointelle Knit
Off
White
Dyed
Ludhiana
Apparels
Pvt. Ltd
21 days 1,650 Rs.3/Min
LABELS
MAIN LABEL 6.5 X 2 CMS Nylon woven White
Avery
Denison
14 days 1,650 pcs Rs.1/pc
WASH CARE
LABEL
10 X 3.5
CMS
Polyester
Tafetta
White
Avery
Denison
15 days 1,650 pcs Rs.1/pc
SIZE TAG 8 X 6.5 CMS
Matte Finish
Paper
White LYNX 15 days 1,650 pcs Rs.0.5/pc
PRICE TAG 8 X 4 CMS
Glossy Finish
Paper
White LYNX 15 days 1,650 pcs Rs.1.17/pc
TRIMS
Polybag 10 X 5 CMS white YKK 15 days 1,650 pcs Rs.3.17/pc
Carton
90x80x70
CMS
brown YKK 14 days 1,650 pcs Rs.2.8/pc
4 BUTTONS 4 Line Wooden Orange Jindal 14 days 6,600 pcs Rs.1.5/pc
COSTING SHEET
Buyer: Gini&Jony Season: AutummWinter
2017
Merchandiser: xxxx Quantity: 1,650 Units
Style No.: 003 KC Size: 1yr oldboy UnitPrice: Rs. 266 Target: xxxx
Description:KnittedCardigan Article No.: 0299752 Amount L/C: xxxx Cost: Rs.4,38,900
Job No.: BLCO/15-16/1238 ShippingDate: 1-05-2017 Terms: F.O.B Order Date: 27-01-2017
58. COST SHEET
BUYER/LABEL GINI & JONY
SEASON SEASON AW 2017
#STYLE 003 KNITTED CARDIGAN
STYLE
DESCRIPTION
POINTELLE KNITTED CARDIGAN
YARN COUNT/
TYPE
2/30's 6-Ply 7 GAUGE
YARN CONTENT 100% Cotton Yarn
FABRIC
TYPE/FINISH
FRONT PANEL: REVERSE JERSEY ,2/2 CABLE KNIT,POINTELLE KNIT, PERAL RIB
AT THE FRONT & SLEEVE BOTTOM
59. ITEM
DESCRIPTION
YARN
(INR/K
g.)
YARN
(INR)
(0.12
1 Kg)
Los
t %
KNITTI
NG
(INR/P
er
min)
KNITTI
NG
(INR)
(24Min
)
Los
t %
Transp
ort
(INR/K
g)
Total
(INR)
Panel
Length
(cm)
Panel
Width
(cm)
Consump
tion
(gms)
Price (INR)
100% Cotton
Cable Knit
Aoran
Selection (8-
PLY) 380 46 2% 3 72 7% 10 128 22cm 30cm 128 128
TOTAL FABRIC PRICE 128
STITCHING/PACKING TRIM PRICE
ITEM ITEM DESCRIPTION FOB
Freight
&
Handli
ng
LDP
Consump
tion
Price (INR)
Main label Size 1
Wash Care 1
Price Ticket 1.17
Size Label 0.5
Polybag 3.7
Thread 2.7
Carton 2.8
Elastic 1
Carton Sticker 0.07
Carton Tape 0.5
Wastage Yarn
Button 6
TOTAL TRIM PRICE 20.44
VALUE ADDITION COST (EMBROIDERY/PRINTING/OVERDYING ETC.)
OPERATION
COST/
KG
Consump
tion EFF%
Cost/
PC. REJ.% Price (INR)
60. TOTAL EMBELLISHMENT PRICE 0
COSTING SUMMARY
MISC. CHARGES GARMENT SAM
SAM COST (per
Minute)
PRICE
(INR)
COURIER CHARGES 5 296 0.162162162 48
SAMPLING CHARGES 10 TOTAL INPUT COST 196.44
FREIGHT CHARGES 5 TOTAL COST PRICE (Incl. Misc. & Rejection) 246.084
TESTING CHARGES 5 Profit Margin % 36.9126
CHEMICAL CHARGES
5 DRAWBACK 6.00%
16.97979
6
GARMENT REJECTIONS (10%) 19.644
CAP VALUE (Max. Value of CB Applicable in
the category) 58.1
FINAL DRAWBACK 44.76824
SELLING PRICE (Incl. Commission) 282.9966
NET
266.0168
04
TOTAL 49.644 $ CONVERSION
SPECIAL
EXCHANGE
RATE 66.7 $3.99
REMARKS
APPROVED AS
ON:
AUTHORISED
BY:
64. 17. CSR POLICIES
CSR was all about managing a few sensitive areas that had the potential to generate
positive or negative headlines. To be a credible player today, however, you have to
understand all the social and environmental issues that are relevant to your business.
To tackle these, you need a clear business case, commitment from the top and
alignment throughout the ranks. This covers not only your own operations, but also
your supply chain and the way your customers use your products.
1) Worker Welfare:
Education: Sponsoring for children of employees, Adoption of local schools &
Distribution of uniforms, books, shoes etc. at various schools, No to child labor &
financial help to widow
2) Women empowerment:
Regular health checkups, regular on job training & jobs for physically challenged
women.
3) Health Safety:
First Aid Facilities, Free consultation to employees & free medicines.
4) Skill Development:
Providing training Programs helps in increasing the core expertise, knowledge & skill.
65. 18. REFLECTION
This project helped us work together in a way like never before since all the efforts were
put to make something as if we were working on a real time start-up project. This way
of working got us all hyped up to work like it was to be accomplished in real time. The
learning was incredible since never before have we ever done the things in such a
manner that we started from where the project had been inspired from and till the end
where we did costing for the prototypes. It made us operate on levels we never thought
we were capable of until being pushed in the right way throughout. With such mentors
you could only achieve the best as the best is what they offer and will strive to make
ends meet. Our mentors made this journey a remarkable one for us since when needed
at the most crucial of times during our progress into the project they helped us tackle
our issues instantaneously. The degree of work and effort put in by all of us really made
this project a satisfying journal to our ever-ending work into the future that we will
become great entrepreneurs and chase the big dreams with such learnings and keep
expanding our horizons through such projects and opportunities that are yet to come
our way and grabbing those opportunities and mastering the art of execution no matter
how tough situations become.
67. 20. ANNEXURE
Q1 whatis yourmarital status?
a) Single
b) Married
c) Separated
d) Divorced
Q2 whichpart of the city youbelongto?
a) SouthDelhi
b) NorthDelhi
c) East Delhi
d) WestDelhi
Q3 whatis youroccupation?
a) Service
b) Business
c) Student
d) Others
Q4 Howmuch do youspendmonthlyonchildren’sautumnwintercollectionperchild?
a) Lessthan 5,000
b) 5,000-10,000
c) 10,000-15,000
d) More than 15,000
Q5 Howmany children’sdoyouhave?
a) 1
b) 2
c) 3
d) 4
Q6 Howoldis youryoungestchild?
a) Lessthan 2 years
68. b) 2-3 yearsold
c) 3-4 yearsold
d) 4-5 yearsold
e) More than 5 years old
Q7 where doyoutendto shopfor children’s?
a) Stores
b) Internet
c) Catalogue
d) Others
Q8 whichisyourfavourite Children’sBrand?
a) Benetton
b) Lilliput
c) Catmoss
d) G&J
Q9 Inyour opinionwhatisthe most importantfactorwhenpurchasingchildren’sautumnwinter
collection?
a) Price
b) Quality
c) Brand
d) Originality
e) Appearance
f) Others
Q10 whichof the followingaddonfeatureswouldencourageyoutospendmore onchildren’sautumn
wintercollection?
a) Comfort
b) Safety
c) Customization
d) Others
Q11 In yourOpinion,whatif Gini & Jonylaunchesitsautumnwintercollectionwouldyouliketobuyit?
a) Yes
b) No
c) May be
Q 12 How importantisthe followingfactorsinyourchoice of children’sbedding?
69. CATEGORY VERY
IMPORTANT
IMPORATANT NEITHER
IMPORTANT
OR NOR
IMPORATNT
OFF LITTLE
IMPORTANT
UNIMPORTANT
PRICE
QUALITY
BRAND
ORIGINALITY
APPEARENCE
Q 13 how oftendoyoushopfor autumnwintercollectionforyourchildren’s?
a) Once in a week
b) Once in a month
c) 2 timesamonth
d) Once every3 months
e) Once every4 months
f) Once in a year
g) Occasionally
