The retail market in Sweden is experiencing steady growth and demand for new concepts. It has a population of 9.4 million with high purchasing power. Retail growth in Sweden is among the highest in Europe, fueled by GDP growth and steady population increases. The market offers opportunities for international brands and franchisors due to demanding consumers who are early adopters of trends.
The document summarizes a conference on Russian decision making and implications for defense spending. It outlines Russia's economy, including rising GDP but high inflation. It then discusses Russia's defense budget, which is the 5th largest in the world. Key details include the budget being based on oil prices around $75-79 per barrel. The budget allocates $60 billion for the military in 2010, and the new State Armaments Program aims to modernize the military with $100 billion in increased procurement by 2020.
Is a credit crunch threatening the financing of the economy (BFF 12 june 2012)Cfinancing
The document summarizes recent credit developments in the euro area and Belgium based on a presentation given by Jan Smets.
1) Credit growth to both corporations and households has slowed significantly since the financial crisis, though utilization rates remain high.
2) Factors influencing credit demand and supply include weak economic growth, risk aversion on the part of banks, and tighter credit standards.
3) Liquidity provision by central banks has helped ease credit conditions, but financing costs and balance sheet constraints still weigh on lending.
Brandharvest is a Branding Agency based in Mumbai, India that provides total Branding Strategies to its clients. Our brand strategy team works closely with our clients’ to achieve positive results. We do consulting for Branding Strategies, Positioning, Re-Positioning and Architecture Services.
This document outlines key concepts in customer-driven marketing strategy, including market segmentation, targeting, differentiation, and positioning. It discusses how companies divide large markets into smaller segments and how to evaluate and select target market segments. It also covers identifying competitive advantages, developing positioning strategies, and communicating the chosen position to deliver value to target customers.
Chapter 8 product, service, and brands (building customer value)Lance Üü
Disclaimer: I do not own the right in some few parts of this slide. Some slides credit goes to the individuals who share their slide.
FAIR USE:
"Copyright Disclaimer Under Section 107 of the
Copyright Act 1976, allowance is made for "fair use"
for purposes such as criticism, comment, news
reporting, teaching, scholarship, and research. Fair
use is a use permitted by copyright statute that
might otherwise be infringing. Non-profit,
educational or personal use tips the balance in favor
of fair use.".
Brand positioning involves owning a piece of the consumer's mind by positioning a product in their mind in a way that answers their main questions. It is important to understand consumer perceptions rather than just the product. An effective positioning starts by looking at what position in the market is wanted in relation to competitors, considers how the brand will satisfy consumer needs better than others, and keeps the positioning concise and specific. Finding the right key insight that relates two consumer thoughts in a new way about how the brand can solve a problem or create an opportunity is crucial for competitive advantage.
The document contains an English vocabulary and grammar exercise with multiple choice questions and fill-in-the-blank activities. It covers topics such as matching opposites, choosing the correct tense, completing sentences with prefixes, and identifying grammar structures like the present simple and present continuous tenses. The exercises test understanding of vocabulary like "curly", "good-looking", and "sociable" as well as grammar points including time expressions, question formation, and verb conjugations.
The document summarizes a conference on Russian decision making and implications for defense spending. It outlines Russia's economy, including rising GDP but high inflation. It then discusses Russia's defense budget, which is the 5th largest in the world. Key details include the budget being based on oil prices around $75-79 per barrel. The budget allocates $60 billion for the military in 2010, and the new State Armaments Program aims to modernize the military with $100 billion in increased procurement by 2020.
Is a credit crunch threatening the financing of the economy (BFF 12 june 2012)Cfinancing
The document summarizes recent credit developments in the euro area and Belgium based on a presentation given by Jan Smets.
1) Credit growth to both corporations and households has slowed significantly since the financial crisis, though utilization rates remain high.
2) Factors influencing credit demand and supply include weak economic growth, risk aversion on the part of banks, and tighter credit standards.
3) Liquidity provision by central banks has helped ease credit conditions, but financing costs and balance sheet constraints still weigh on lending.
Brandharvest is a Branding Agency based in Mumbai, India that provides total Branding Strategies to its clients. Our brand strategy team works closely with our clients’ to achieve positive results. We do consulting for Branding Strategies, Positioning, Re-Positioning and Architecture Services.
This document outlines key concepts in customer-driven marketing strategy, including market segmentation, targeting, differentiation, and positioning. It discusses how companies divide large markets into smaller segments and how to evaluate and select target market segments. It also covers identifying competitive advantages, developing positioning strategies, and communicating the chosen position to deliver value to target customers.
Chapter 8 product, service, and brands (building customer value)Lance Üü
Disclaimer: I do not own the right in some few parts of this slide. Some slides credit goes to the individuals who share their slide.
FAIR USE:
"Copyright Disclaimer Under Section 107 of the
Copyright Act 1976, allowance is made for "fair use"
for purposes such as criticism, comment, news
reporting, teaching, scholarship, and research. Fair
use is a use permitted by copyright statute that
might otherwise be infringing. Non-profit,
educational or personal use tips the balance in favor
of fair use.".
Brand positioning involves owning a piece of the consumer's mind by positioning a product in their mind in a way that answers their main questions. It is important to understand consumer perceptions rather than just the product. An effective positioning starts by looking at what position in the market is wanted in relation to competitors, considers how the brand will satisfy consumer needs better than others, and keeps the positioning concise and specific. Finding the right key insight that relates two consumer thoughts in a new way about how the brand can solve a problem or create an opportunity is crucial for competitive advantage.
The document contains an English vocabulary and grammar exercise with multiple choice questions and fill-in-the-blank activities. It covers topics such as matching opposites, choosing the correct tense, completing sentences with prefixes, and identifying grammar structures like the present simple and present continuous tenses. The exercises test understanding of vocabulary like "curly", "good-looking", and "sociable" as well as grammar points including time expressions, question formation, and verb conjugations.
This document proposes a reusable and eco-friendly packaging system for the fashion industry. It notes current problems with packaging waste and lack of organization. It draws inspiration from concepts like cradle-to-cradle design and sharing models. The proposed product line includes durable bags, boxes, and packing materials made from 100% renewable and recyclable materials. The business model involves partnering with firms to test the system and lower costs over time through a subscription service. The goal is to help reduce packaging waste while providing an affordable and sustainable solution for businesses.
From Stats to Strats - Using Social Media Statistics to Plan an Integrated Ma...Kayak Online Marketing
One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes.
What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers.
To help with this, we’ve put together this presentation that shares some of the more useful statistics of the most popular social networks, as well as some ways you can use this information to build a social media strategy into your other marketing efforts.
Lean startup cust dev intro start up academyLino Velev
The document discusses the Lean Startup methodology which emphasizes speed, agility, and iteration between design and learning. It outlines the steps of the Lean Startup process which include opportunity recognition, customer development, agile product development, and business model development. Customer development is a key part of the process, where the goal is to talk to customers, understand their needs, and learn what to build in order to eliminate waste and build the right product before launch.
El documento proporciona instrucciones en 8 pasos para enviar un archivo a través de un hiperterminal, incluyendo ingresar al hiperterminal, nombrar la conexión, realizar la conexión, escribir un mensaje, dirigirse a la transferencia de archivos, seleccionar el archivo a enviar, elegir el archivo específico y enviar el archivo.
Y in the Workplace will be of interest to anyone who works with or manages people born between 1980 and 2000, the members of Gen Y.
Its goal is to help readers recognize and take advantage of Gen Y’s special strengths, and to mentor them into effective leaders for tomorrow.
The document summarizes Laserfiche document management software. It provides an overview of Laserfiche products including document capture, workflow automation, security and access controls, reporting, and integration with SharePoint. Key Laserfiche software includes Rio and Avante editions, with Rio offering more advanced features like unlimited servers and repositories.
The tree tells the garden shed that it feels good to be alive on a lovely day. However, the shed responds that neither of them are truly living since they were both made, unlike animals. The tree argues that it is alive since it grows from a seed, uses sunlight and air to make food and can reproduce by making seeds of its own. The tree states that all plants are alive in this way. Though the shed says it does not want to reproduce and become unnecessary, the tree's purpose is to be part of the Earth and environment and help make everything work.
ValueFrame projektijohtaminen - Haaga-HeliaValueFrame Oy
Sain kunnian pitää Haaga-Helian projektijohtamisen opintojaksolla luennon kahdelle opiskelijaryhmälle asiantuntijaorganisaation johtamisesta. Ohessa muutamia vinkkejä huomioitavista asioista ja käytännöistä esim. seurannan ja raportoinnin tehostamiseksi.
Brands and Branding for Good Conference: Leslie Pascaud - South Africa 2010The Added Value Group
Leslie Pascaud, Added Value’s global director of Sustainable Marketing Practice, was in South Africa in October 2010 as one of the keynote speakers at the second annual Brands and Branding for Good Conference.
In this presentation, Leslie looked at the role of innovation in moving businesses forward to a more sustainable future.
For more information contact kate.wolters@added-value.co.za or visit www.added-value.com. More about the conference can be found at www.brandsandbrandingconference.co.za.
The document discusses several biases that previous research has failed to account for, which generally overstate the impact of saving incentives on personal saving. It identifies 5 specific biases: 1) Saving behavior varies across households; 2) Saving is a net concept when factoring in borrowing; 3) Financial markets and pensions have changed since 1980s expansions; 4) Tax treatment of saving incentives differs from other accounts; 5) Incentives as compensation can have different effects. The conclusion is that while incentives impact saving allocation and wealth, there is little effect on overall saving levels.
The document provides a vocabulary exercise with questions about choosing words that fit in sentences and completing sentences with provided adjective options. It covers topics like personality traits, physical appearance, and behaviors. The exercise helps to practice and reinforce vocabulary related to describing people and their characteristics.
This document summarizes the key ideas from the book "Service Orient or Be Doomed! How Service Orientation Will Change Your Business". It discusses how adopting a service-oriented approach can help businesses become more flexible and agile to meet changing needs. The book argues that separating business and technology is no longer possible, and that future business success depends on developing a shared understanding between business and IT through principles like loose coupling, standardization, and iterative development. It also outlines the roles of enterprise architects and cross-functional teams in driving a successful shift to service-oriented operations.
This document discusses different types of representations of the Earth including globes, maps of countries, and maps of the world. It also covers cardinal directions and asks where Greenland is located. The poles of the Earth are mentioned. The document discusses labeling parts of a map, including the atmosphere, seas and oceans, and land. It also covers states of water as solid, liquid, or gas and provides examples like ice, snow, lakes, oceans, rivers, underground water, fog, vapor, and clouds.
The document summarizes the song "Sky Pilot" by Eric Burdon & The Animals. It was released in 1968 about an army chaplain and his feelings for soldiers he blessed before they went to war in Vietnam. The song was written to express how the band felt about the young men sent to fight in Vietnam. The song highlights the human cost of the war, with 58,000 American soldiers killed and 300,000 left with troubled futures.
This document summarizes a presentation on delivering e-government services during an economic crisis. It discusses stimulus packages implemented by various countries and how some included e-government initiatives. It outlines drivers for innovation during an economic crisis, including using ICT to enable public sector transformation. Finally, it lists key outcomes expected from e-government initiatives in crisis response packages, such as cutting costs, improving efficiency, and enhancing service delivery and transparency.
Jörg P. Krebs at Ukraine Country and City Branding ForumUkraineBranding
Presentation by Jörg P. Krebs, Switzerland Tourism Director, Markets India, GCC, Russia, Nordic countries, Czech Rep., Poland at Ukraine Country and City Branding Forum, December 8, 2010, Kyiv
This document proposes a reusable and eco-friendly packaging system for the fashion industry. It notes current problems with packaging waste and lack of organization. It draws inspiration from concepts like cradle-to-cradle design and sharing models. The proposed product line includes durable bags, boxes, and packing materials made from 100% renewable and recyclable materials. The business model involves partnering with firms to test the system and lower costs over time through a subscription service. The goal is to help reduce packaging waste while providing an affordable and sustainable solution for businesses.
From Stats to Strats - Using Social Media Statistics to Plan an Integrated Ma...Kayak Online Marketing
One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes.
What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers.
To help with this, we’ve put together this presentation that shares some of the more useful statistics of the most popular social networks, as well as some ways you can use this information to build a social media strategy into your other marketing efforts.
Lean startup cust dev intro start up academyLino Velev
The document discusses the Lean Startup methodology which emphasizes speed, agility, and iteration between design and learning. It outlines the steps of the Lean Startup process which include opportunity recognition, customer development, agile product development, and business model development. Customer development is a key part of the process, where the goal is to talk to customers, understand their needs, and learn what to build in order to eliminate waste and build the right product before launch.
El documento proporciona instrucciones en 8 pasos para enviar un archivo a través de un hiperterminal, incluyendo ingresar al hiperterminal, nombrar la conexión, realizar la conexión, escribir un mensaje, dirigirse a la transferencia de archivos, seleccionar el archivo a enviar, elegir el archivo específico y enviar el archivo.
Y in the Workplace will be of interest to anyone who works with or manages people born between 1980 and 2000, the members of Gen Y.
Its goal is to help readers recognize and take advantage of Gen Y’s special strengths, and to mentor them into effective leaders for tomorrow.
The document summarizes Laserfiche document management software. It provides an overview of Laserfiche products including document capture, workflow automation, security and access controls, reporting, and integration with SharePoint. Key Laserfiche software includes Rio and Avante editions, with Rio offering more advanced features like unlimited servers and repositories.
The tree tells the garden shed that it feels good to be alive on a lovely day. However, the shed responds that neither of them are truly living since they were both made, unlike animals. The tree argues that it is alive since it grows from a seed, uses sunlight and air to make food and can reproduce by making seeds of its own. The tree states that all plants are alive in this way. Though the shed says it does not want to reproduce and become unnecessary, the tree's purpose is to be part of the Earth and environment and help make everything work.
ValueFrame projektijohtaminen - Haaga-HeliaValueFrame Oy
Sain kunnian pitää Haaga-Helian projektijohtamisen opintojaksolla luennon kahdelle opiskelijaryhmälle asiantuntijaorganisaation johtamisesta. Ohessa muutamia vinkkejä huomioitavista asioista ja käytännöistä esim. seurannan ja raportoinnin tehostamiseksi.
Brands and Branding for Good Conference: Leslie Pascaud - South Africa 2010The Added Value Group
Leslie Pascaud, Added Value’s global director of Sustainable Marketing Practice, was in South Africa in October 2010 as one of the keynote speakers at the second annual Brands and Branding for Good Conference.
In this presentation, Leslie looked at the role of innovation in moving businesses forward to a more sustainable future.
For more information contact kate.wolters@added-value.co.za or visit www.added-value.com. More about the conference can be found at www.brandsandbrandingconference.co.za.
The document discusses several biases that previous research has failed to account for, which generally overstate the impact of saving incentives on personal saving. It identifies 5 specific biases: 1) Saving behavior varies across households; 2) Saving is a net concept when factoring in borrowing; 3) Financial markets and pensions have changed since 1980s expansions; 4) Tax treatment of saving incentives differs from other accounts; 5) Incentives as compensation can have different effects. The conclusion is that while incentives impact saving allocation and wealth, there is little effect on overall saving levels.
The document provides a vocabulary exercise with questions about choosing words that fit in sentences and completing sentences with provided adjective options. It covers topics like personality traits, physical appearance, and behaviors. The exercise helps to practice and reinforce vocabulary related to describing people and their characteristics.
This document summarizes the key ideas from the book "Service Orient or Be Doomed! How Service Orientation Will Change Your Business". It discusses how adopting a service-oriented approach can help businesses become more flexible and agile to meet changing needs. The book argues that separating business and technology is no longer possible, and that future business success depends on developing a shared understanding between business and IT through principles like loose coupling, standardization, and iterative development. It also outlines the roles of enterprise architects and cross-functional teams in driving a successful shift to service-oriented operations.
This document discusses different types of representations of the Earth including globes, maps of countries, and maps of the world. It also covers cardinal directions and asks where Greenland is located. The poles of the Earth are mentioned. The document discusses labeling parts of a map, including the atmosphere, seas and oceans, and land. It also covers states of water as solid, liquid, or gas and provides examples like ice, snow, lakes, oceans, rivers, underground water, fog, vapor, and clouds.
The document summarizes the song "Sky Pilot" by Eric Burdon & The Animals. It was released in 1968 about an army chaplain and his feelings for soldiers he blessed before they went to war in Vietnam. The song was written to express how the band felt about the young men sent to fight in Vietnam. The song highlights the human cost of the war, with 58,000 American soldiers killed and 300,000 left with troubled futures.
This document summarizes a presentation on delivering e-government services during an economic crisis. It discusses stimulus packages implemented by various countries and how some included e-government initiatives. It outlines drivers for innovation during an economic crisis, including using ICT to enable public sector transformation. Finally, it lists key outcomes expected from e-government initiatives in crisis response packages, such as cutting costs, improving efficiency, and enhancing service delivery and transparency.
Jörg P. Krebs at Ukraine Country and City Branding ForumUkraineBranding
Presentation by Jörg P. Krebs, Switzerland Tourism Director, Markets India, GCC, Russia, Nordic countries, Czech Rep., Poland at Ukraine Country and City Branding Forum, December 8, 2010, Kyiv
Jörg P. Krebs presented on Switzerland's country and city branding efforts around hosting the 2008 UEFA EURO football championship jointly with Austria. Some key points included:
1) Switzerland marketed itself as a host destination to increase tourism and promote the country as a place for business, education, and lifestyle.
2) Over CHF 12.5 million was spent on 5 marketing projects, including an international roadshow, events with UEFA, and public relations.
3) The goal was to strengthen Switzerland's brand and generate a positive attitude, while not directly promoting the tournament itself. Switzerland aimed to be remembered as a great game venue.
Denmark Overview - Marianna Lubanski - Stanford May1109Burton Lee
This document summarizes Denmark's success in innovation and competitiveness. It notes that Denmark ranks highly in international rankings for business environment, global competitiveness, and ease of doing business. Denmark also has a strong economy with record employment, budget surpluses, and declining public debt. The document then discusses Denmark's focus on life sciences, ICT, and clean tech industries. It establishes that Denmark has a global innovation strategy of opening centers in knowledge hubs like Silicon Valley to create knowledge exchange between Denmark and these regions.
The document summarizes the results of the IAB Europe AdEx 2007 report from June 2008. It shows that digital advertising revenues grew significantly from 2007 to 2008, reaching 11.193 billion euros with 40% like-for-like growth. Several countries such as Norway, Poland, Sweden, and Turkey also saw new submissions. Both search and display advertising saw strong growth, with search revenues just over 5 billion euros and display at nearly 3.5 billion euros.
The document discusses future economic trends in the Baltic Sea Region, including economic development, trade, innovation, and demographic changes. It notes that the Baltic Sea Region has strong economic potential due to its large population and GDP. Small and medium enterprises are highlighted as the backbone of the European economy, comprising most businesses and employment. Innovation is also discussed as being fundamental for stimulating growth of small and medium enterprises.
From Milk & Honey to Hi-tech & Money, Joseph Akerman, Embassy of IsraelBusiness Finland
1) While Israel is a small country in size, it has developed a highly successful high-tech industry with over 3,000 start-up companies due to its high levels of education, heavy investments in R&D, and competitive entrepreneurial culture.
2) Israel invests heavily in higher education, software, and R&D relative to its GDP, leading the world in venture capital investment in high-tech industries.
3) Israel has a track record of technological excellence and breakthroughs in fields like biotechnology, medical devices, cybersecurity, agriculture, and more. Foreign companies can benefit from conducting cutting-edge research in Israel.
Presentation by Josep Mestres Domenech (OECD, Directorate for Employment, Labour and Social Affairs International Migration Division) on the occasion of the SOC section hearing on Migrant entrepreneurs’ contribution to the EU economy on 24.11.2011 in the framework of the Permanent Study Group on Immigration and Integration.
This document provides an overview of radio in Europe. It notes that while radio has a long history in Europe, becoming an established part of culture, it is still a relatively young medium that is constantly evolving. Specifically, private radio stations only began emerging in the 1980s and 1990s in most European countries. Additionally, it is noted that radio is still undergoing digital and structural changes, with opportunities presented by new distribution channels and technologies, and changes driven by competition and advertising. Overall, the document frames radio in Europe as both traditionally cultural but still youthful and growing and changing.
The document summarizes a seminar on financial innovation in Belgium. It provides an agenda for presentations on investing in the Belgian financial sector, unique tax incentives in Belgium, financial innovation in Europe, and US investment perspectives in Belgium. A presentation by Filip Dierckx discusses Belgium's open, international banking sector which is dominated by foreign banks yet still contributes strongly to the domestic and European economies. Albert Wolfs was scheduled to present on unique tax incentives available for foreign investments in Belgium.
Spanish furniture exports increased 5.7% in the first trimester of 2012 compared to the same period in 2011, while imports decreased 12.5%. This led to a trade deficit of €187.1 million. France was the top importer of Spanish furniture, making up 29% of exports. Exports to northern and eastern European countries increased to offset decreases elsewhere, while exports to the US and Saudi Arabia declined the most.
The 1990’s financial crises in Nordic countriesPeter Ho
The 1990s financial crises in the Nordic countries impacted Finland, Norway, and Sweden. All three countries experienced rapid growth and lending in the 1980s that led to overheating and current account deficits. This was followed by deep recessions in the early 1990s as asset and housing prices collapsed, unemployment rose, and banks faced huge losses. Finland's crisis was the most severe, with over 10% cumulative GDP decline. Public authorities had to provide significant support to stabilize the banking systems. The crises highlighted the risks of financial deregulation and overheating from excessive lending and asset price booms.
1. The retail market in Sweden
Steady growth and demand for new concepts
January 20, 2011
January 20, 2011 1 www.isa.se
www.investsweden.se
2. Dynamic market with openness to new
concepts
9.4 million people with high purchasing power
Retail growth market –among the highest retail growth in Europe, fuelled
by GDP growth and steady population growth.
Stable ecnomic situation
Demand and openness for international retail brands – both from the
consumers and property owners.
Good supply of retail space and professional property owners
Ideal test market – Demanding consumers, early adopters and trend setters
Franchising well established – dominated by domestic concepts, ample of
opportunities for international franchisors. Record turnover growth.
Strong growth in E-commerce – two-thirds of Swede’s shop from home at
least once a year.
Easy to do business – smooth procedures, transparent, great business
environment.
January 20, 2011 2 www.investsweden.se
3. Largest market in Northern Europe
Gateway and regional bridgehead to
attractive Scandinavian markets.
Sweden 9.4 million consumers
Scandinavian countries 25,500
million
Northern Europe 100 million
The Scandinavian GDP is USD
1,440 billion, which makes it the 10th
largest economy in the world
Homogeneous market, native
speakers in the whole region
Preferred location for global HQ’s
Large inflow of foreign investments
Long history of international trade –
large exporters
January 20, 2011 3 www.investsweden.se
4. Strong and stable economy
GDP growth Inflation rate
1997–2011, average annual change, percent 1997-2011, annual average, percent
Spain 2.7 Netherlands 2.1
Finland 2.7 Italy 2.1
Norway 2
Sweden 2.4
Great Britain 1.9
Great Britain 2.1
Denmark 1.9
Netherlands 2.1
Belgium 1.8
Austria 2
Sweden 1.7
Norway 1.9 Finland 1.7
France 1.8 Austria 1.6
Belgium 1.8 France 1.6
Denmark 1.3 Germany 1.4
Source: National Institute of Economic Research Eurostat; OECD, 2008 Source: National Institute of Economic Research Eurostat; OECD, 2008
(Figures for 2008 are preliminary)
January 20, 2011 4 www.investsweden.se
5. Economic overview 2010
Population 9.4 million
GDP per capita 30,000 Euro
GDP growth 2010 +4.3%
Disposable incomes 19,400 Euro +3.6%
Inflation 3.4%
Unemployment rate 8%
Repro rate 1%
Population density 22 per sq. km
Currency SEK 100 = €10.7
January 20, 2011 5 www.investsweden.se
6. People are wealthy …
Sweden
GDP 280,983 billion EUR
30,000 euro per capita
Denmark
GDP 163,677 billion EUR
29,700 EUR per capita
Finland
GDP 153,612 billion EUR
28,900 euro per capita
Norway
GDP 231,736 billion EUR
GDP = Gross Domestic
product 2008
47,700 EUR per capita
Source: Nordic Statistical
Yearbook 2009
January 20, 2011 6 www.investsweden.se
7. Strong purchasing power in the region
GDP per capita in PPS
200
190
180
170
160
2007
150 2008
2009
140
130
120
110
100
Finland Denmark Iceland Sweden Norway
Sourc: Eurostat EU-27 average=100
January 20, 2011 7 www.investsweden.se
8. Swedish consumers - high spenders
High proportion of income spent on retail.
Private consumption growth stronger than any other European
country.
Large middle income segment with high disposable incomes.
Openness to new international concepts and brands.
Well-travelled consumers, always first with the latest, values quality,
design and competetive prices.
Acitvity-loving consumers – outdoor, home improvement, technology
savvy, shopping is a spare time activity itself.
World’s most advanced internet users – most buying decisions are
taken online.
Four distinct seasons creates demand for wide range of products
January 20, 2011 8 www.investsweden.se
9. Strong retail growth
2001-2007, percentage
Source: Economist Intelligence unit 2008
January 20, 2011 9 www.investsweden.se
10. Retail sales growth 2006-2009
20,00%
15,00%
USA
10,00%
Denmark
EU (27)
5,00%
Finland
Norway
0,00%
Sweden
2006 2007 2008 2009
-5,00%
-10,00%
January 20, 2011 10 www.investsweden.se
11. Retail market overveiw 2009
14%
Retail sales 50 billion EUR (2009)
Growth 3.1%
17%
Retail sales 2010 Q1-Q3 strong: +3.7% 50%
Strong positive annual growth for 13 year,
average 4% per year.
50% of total household consumption 19%
Retail sales growth exceeds other EU
countries Daily goods
Ideal test market – demanding consumers Home/furnishing
Fashion
Leisure/Entertainment
Source: SCB
January 20, 2011 11 www.investsweden.se
12. Strong growth in apparel segment
86 billion Euro
Sales growth 75% during the
last 10 years
Women’s fashion 52% of total
value - most lucrative
€ 11million
13% € 6 million
71%
Source: SCB
January 20, 2011 12 www.investsweden.se
14. Of Swedish origin
Sweden is well known for it’s fashion wonder and sucessful retailers
expanding internationally
15. A valued test market
“Swedish consumers are the toughest in
Europe and perhaps the world. They’re used to
high standards and have high expectations. If
you can win over Swedish consumers then you
stand a good chance of being able to do so
anywhere. “
Shaun Herbert, Managing director of advertising agency
DDB Stockholm and in charge of the McDonald’s
rebranding program
"Sweden is a technology savvy market.
Swedes tend to be on the leading edge of
adopting new technologies. We want to
continue to drive that forward and use
Sweden as a test market.”
Steve Ballmer, CEO Microsoft
January 20, 2011 15 www.investsweden.se
16. Increasing inflow of foreign retail chains
Fashion, Spain
Fashion, Spain
Fashion, Denmark
Fashion, Spain
Fashion, UK
Footware, Germany
Fashion, Norway
Fashion, Spain
Fashion, US
Fashion, Norway
Fashion, US Fashion, Germany
January 20, 2011 16 www.investsweden.se
17. Increasing inflow of foreign retail chains
Home funrnishing, Denmark
Eyeware, UK
Furnitures, DK
Toys, US
Building & Construction,
Germany
Toys, US
Building & Construction,
Finland
Food, Norway Home electonics, Germany
Food, Germany Home electronics, Norway
Telecommunications, UK
January 20, 2011 17 www.investsweden.se
18. Supply - Expansion of retail space
Expansion and renovation projects are ongoing –
1 million sqm. of retail floor space is planned until 2012.
Slower paste in 2009
Increase in international retail space ownership.
Mall of Scandinavia Emporium
100,000 sqm, Solna. Unibail Rodamco (UK) 65,000 sqm, Malmö. Steen & Ström (Norway)
January 20, 2011 18 www.investsweden.se
January 20, 2011
19. Rents
Trends
Weaker retailer demand, increased vacancies
Increase in supply of retail space
Prime location rents decreased in 2009 with approx. 9%
Terms
Standard lease terms 3-5 years in shopping centers and high street,
7-10 in retail parks.
Retail rents often partly based on turnover
Compared to other EU countries tenants have a strong legal position.
January 20, 2011 19 www.investsweden.se
20. Rent levels and consumption in larger
EU cities
City Consumption Non- Quarter 1 2009
food in city area Prime High street
rent level/sqm/year
1 London € 6,174 million € 6,440
2 Paris € 5,879 million € 7,500
3 Rome € 5,762 million € 6,500
4 Madrid € 5,377 million € 2,640
5 Berlin € 5,080 million € 2,640
24 Copenhagen € 2,332 million € 2,000
26 Stockholm € 2,251 million € 1,230
Source: Jones Lang LaSalle and Experian
January 20, 2011 20 www.investsweden.se
21. Franchising in Sweden is growing
Sales SEK Billion No of Franchisees No of Employees
Source: HUI, Swedish Retail Institute
January 20, 2011 21 www.investsweden.se
22. Strong growth for distance selling
Total sales: 8,5 billion euro.
Average growth: 17,4 percent
2,11 billion euro 2,65 billion euro
+6,3 % * +12 % *
49 billion euro 60 billion euro
share: 4,5 % ** share: 4,2 % **
2,32 billion euro 1,44 billion euro
+14,1 % * +49,2 % *
44 billion euro 36 billion euro
share: 5,2 % ** share: 4,0 % **
* = 2009 compared to 2008
Source: HUI
** = Proportion of total retail trade
January 20, 2011 22 www.investsweden.se
23. Strong growth in E-commerce and mail order
E-commerce sales up
+15% 2009 in Sweden
2,2 billion EUR 4% of
the total retail sales
January 20, 2011 23 www.investsweden.se
24. Price and convenience drive distance selling
Easier
Less expensive (22 %) More convenient Greater selection Saves time
(25 %) (21 %) (18 %) (10 %)
Don’t know
(3 %)
Primary reason to shop from home
Most popular products
46 % 39 %
24 %
1. Clothing 2. Home electronics 3. Books
January 20, 2011 24 www.investsweden.se
25. Advanced IT infrastructure
Internet users
1. Sweden 1. Iceland
1. Iceland
2. US 2. Sweden
2. Sweden
3. Norway 3. Norway
3. Denmark
4. Denmark 4. Denmark
4. Australia
5. Switzerland 5. Luxembourg
5. Norway
6. Netherlands 6. 6.South Korea
Singapore
7. Canada 7. 7.Finland
Canada
8. Iceland 8. 8.Japan
Australia
9. 9.US Japan
9. Finland
10. 10. Hong Kong
Canada
10. Australia
Source: IMD World Competitiveness yearbok 2010
January 20, 2011 25 www.investsweden.se
26. Shopping tourism increases
Generates significant retail sales
All time high, SEK 80 billion (EUR 8 billion)
Since 2005 the retail sales to tourists has increased with 100%
31% of the total retail sales from tourism shopping (50%) from
international visitors.
International tourism to Sweden increasing more than to the rest of
the world, +5%
Cross-boarder shopping magnet
28. National Investment Promotion Agency.
We help companies
Companies planning to establish operations or worldwide to connect with
investing in Sweden can, free of charge, obtain the best business
information and assistance from ISA and its opportunities in Sweden
regional and international network.
80 professionals in Sweden, US, China, Japan
and India has facilitated more than 1,000
investments during the last five years.
Establishment support and practical advice when
setting up a business in Sweden.
Information on business opportunities in Sweden
Matchmaking with Swedish companies in key
sectors.
Location advice and contacts with business
service providers.
www.investsweden.se
January 20, 2011 28 www.investsweden.se