Brands and Branding for Good Conference: Leslie Pascaud - South Africa 2010
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Leslie Pascaud, Added Value’s global director of Sustainable Marketing Practice, was in South Africa in October 2010 as one of the keynote speakers at the second annual Brands and Branding for Good Conference. In this presentation, Leslie looked at the role of innovation in moving businesses forward to a more sustainable future. For more information contact kate.wolters@added-value.co.za or visit www.added-value.com. More about the conference can be found at www.brandsandbrandingconference.co.za.
![Sustainable Innovation: The way forward ,[object Object]](https://image.slidesharecdn.com/brandsandbrandingforgoodconferencesaoctober2010-101018085041-phpapp02/85/Brands-and-Branding-for-Good-Conference-Leslie-Pascaud-South-Africa-2010-1-320.jpg)
![A year has gone by seemingly without a lot of progress… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tensions between short term economic contingencies and longer term strategic interests create hurdles to global consensus. The world can't wait for governments to agree…](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Brands and Branding for Good Conference: Leslie Pascaud - South Africa 2010
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- 13. The future of innovation is… sustainable
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- 17. Sustainability in South Africa
- 20. South Africa today: a ramping up of green and socially responsible initiatives
- 23. The difference between innovation and sustainable innovation? Includes an impact assessment up front Dials down the fluff, dials up reality Greater importance is given to stakeholders/opinion leaders The process is more iterative to ensure product/service reality delivers on objectives We take a slightly different approach to consumer input to avoid over-claim and address sensitivity to greenwash 1 2 3 4 5 Branding For Good South Africa Conference – 13.10.10 Confidential
- 24. Thank you For more, contact Leslie Pascaud [email_address] or visit www.added-value.com Sign up for our Branding for Good News at www.added-value.com/Source/Newsletters