MCS provides media planning and management tools to help clients with tasks like target definition, media planning, booking ads, tracking broadcasts, and verifying TV ad campaigns. Their tools manage over 100,000 media plans and ads across TV, internet, radio, print and outdoor media. MCS also offers analysis of TV campaign ratings and audiences as well as consulting and training services related to media planning.

1. media planning & management tool
Rodolfo Rotta-Gentile
Dir.Marketing R&D
r.rotta@mcs.it
http://it.linkedin.com/in/rodolforottagentile
https://twitter.com/RodRotta

2. What we/our tools do
Media
Planning
Media
Management
TV
Campaign
Verification
/ PostBuy
Analisys,
Consulting
and Training
on Media
Surveys,
Planning, ...

3. •Target definition
•Ranking
•Plan build
•GRP R&F
estimate
•Billing mediaplan (costs,
discounts, ...)
•Schedules and Seller’s
proposals
•Booking, traffick, track,
•Billing analysis
•Invoices supervision
•Broadcast collection,
verification and
certification
•Owner taxonomy
•Harmonizeed with
AdExNielsen taxonomy
•Auditel® Audience,
GRP, R&F, ... kpi
analytics
Media
Planning
Media
Management
TV
Campaign
Verification
/ PostBuy
Analisys,
Consulting
and Training
on Media
Surveys,
Planning, ...

4. TV – 83.000 media plans & 5.000 planning jobs
Internet - 18.000 media plans & 8.500 planning jobs
Radio – 4.500 media plans & 4.000 planning jobs
Press – 8.500 media plans & 3.000 planning jobs
OOH – 5.200 media plans *
2.800 users (media managers, supervisors, planners, ...) in 2014

5. TV – 5.500
(average month) commercial time bands
Internet - 30.000
6.000 sites, >750 packages / network, >800 app.
Radio - 900
Commercial time bands
Press – 6.000
Magazines, newspapers, technical, professional, ...
OOH – 12.000
Networks, positions, districts
Cinema – 250
Networks, positions, venues
Media vehicles DB

6. 2.800 users >950.000 launches in 2014

7. A. MANZONI ITALIA BRAND GROUP ONE BILLBOARD
A.P.A. INMEDIATO OPTIMUM MEDIA DIRECTION
ACQUA IPAS PERTRE - TEAMRADIO
ADVERTISING THOMAS 2 IPG ITALIA PIUENNE
AFFISERVIZI ITALIAONLINE POPULIS
APOUTDOOR KEY DUE POSTERSCOPE
ARMANDO TESTA CONSULTING KINETIC PRS
AUDIOUTDOOR L.D.B. PUBBLIMED
AUDIWEB L'ECO DELLA STAMPA PUBLICIS GROUP
BANZAI LIFE LONGARI & LOMAN PUBLITALIA '80
BMB OUTDOOR LOCAL LEADER GROUP QUESTA PUBBLICITA'
B-SIDE MEDIA L'OREAL RAI PUBBLICITA'
CEMUSA LT PUBBLICITA' RB ITALIA
CLEAR CHANNEL MARIO MELE E PARTNERS RE:SOURCES
CM EXTERNA MARKETING POINT SACI SERVICE
DENTSU AEGIS NETWORK ITALIA MATISSE SANPELLEGRINO
DIGITAL MEDIA RESEARCH MAXIMA SELECTION/PERFETTI
DISCOVERY ITALIA MAXUS GLOBAL SGL
DOLCE & GABBANA MAXUS MC2
SHAA
EBIQUITY MCM - Media Communication Marketing Group SKY
EQUINOX ME.PE./Sofia SPEED
ERAHORA MEC ITALIA STAGE UP
EUROTEAM MEDIACOM STARCOM ITALIA
EXPANSION MEDIADATA STS ITALIANA
F. DIVELLA MEDIAMENTE TARGET PUBBLICITA'
F.C. MEDIA SERVICE MEDIAVEST THE WALT DISNEY
FAST MEDIAWORK TP - ASSOCIAZIONE ITALIANA PUBBLICITARI
FMCG MEMIS TV A VICENZA
FOSBURY OUTDOOR/THE MEDIA LAB MGA GROUP U.T.O. UNTUCANO OVUNQUE
GEOTAG MINDSHARE UNIVERSAL MCCANN
GFK SWITZERLAND AG MISTRAL UNIVERSO
GROUP M NESTLE' VIMN
HAVAS MEDIA NIELSENSERVICES ITALY VIVAKI
HEARST MAGAZINES ITALIA NIELSENTV AUDIENCE MEASUREMENT ITALY VIZEUM
HENKEL ITALIA NUOVI SPAZI WAY MEDIA
IGPDECAUX OC&M WPP
INITIATIVE OMNICOM MEDIA GROUP ZENITHOPTIMEDIA GROUP
MCS Clients 2015

8. Launches in 2014

9. Media
Consultants
MCS
MMS
Metro
Media
System
MCE
Matisse

10. • TV Campaigns collection, verification and certification
• Spot identification via Fingerprint
• Owner taxonomy
• Harmonizeed with AdExNielsen taxonomy
• TV events DB – reliable, trustwothy, third party,
broad, timely, daily updated ...
MMS
TV Campaign
Broadcast
verification
Certificazione
qualità
SpotSystem
Spot Movies DB
Data Base
• Spot
• Break
• Programs
• TVSponsor...

12. TV Spot Movies Data Base

13. TV Campaign analysis

14. TV Campaign GRP’s R&F

15. TV Campaign
GRP’s
Pre vs Post
Evaluation

16. Thanks
+39 02 485781
www.mcs.it
Commerciale
commerciale@mcs.it