1. Apurva Shetty | apurva93s@gmail.com 23 Years | 17th
August 1993 9833440692 | Mumbai
OBJECTIVE:
With 2+ years’ experience in 360˚ comprehensive media marketing for Live events, I am seeking
opportunities within the television marketing category with an organization that has multiple
properties or is in the process of creating such properties. Added with my skills in managing teams,
communication & presentation, I believe I will immensely add value to the purpose of the company.
PROFESSIONAL WORK EXPERIENCE:
1. INS – INTEGRATED NETWORK SOLUTIONS (September 2014 to present) Viacom 18
Current designation: Marketing Executive
Role and Responsibilities
 Sales support & Client Servicing, brand integrations to the execution of the same
 Managing annual marketing budgets and allocation of it property wise for Trade &
consumers
 Maintaining P/L for the year on ticket sales revenue data. Worked closely with
ticketing partners such as Mera Events, Book my show and Direct selling agents
 ET Planning, ticketing revenue & box office management across all IPs under Live
Viacom18
 Planned and executed 360 degree marketing campaigns for live properties
 Worked closely with Viacom 18 network Legal, Finance, Commercial & partner TV
channels. Maintained great relations with every partner giving each marketing
campaign a significant boost with their media support
 Create briefs and ensure timely delivery with Creative, Media & PR agencies
 Undertake and executed college campus gigs and club nights
 Identified and closed relevant brand alliances with various partners to amplify the
marketing reach for all MTV events
 Negotiate with vendors and partners to ensure competitive market rates are
received on all marketing spends
 Strategic alliances with relevant partners such as Print media, Radio, Outdoor,
Hospitality, Digital Portals, etc.
Barter deals done with:
 TV Channels – MTV, MTV Indies & Vh1
 Radio Stations – Radio Mirchi, Radio one, Big FM, Radio Indigo
 Print Partners – Dainik Bhaskar, Asomiya Pratidin, t2 - The Telegraph
 On Ground – Clubs, Gyms, CCD, INOX cinemas across 12 cities

2. Apurva Shetty | apurva93s@gmail.com 23 Years | 17th
August 1993 9833440692 | Mumbai
Projects Undertaken
 MTV Bollyland
 MTV Live In Concert
 MTV Indies Spiro
 Vh1 Supersonic
 MTVI Xtreme
RESPONSIBILITY TOWARDS EVENTS
Key Responsibility: Co-ordination with hospitality team, PR, artiste management &
all immediate requirements to hold a successful event.
Striking deals with TV, Print, Radio, Digital, Ground, Multiplex - partners for
promotion & to market the Property Prior to the event.
2. Viacom18 Network Digital team
Designation: Social Media Intern (May 2014 to August 2014) Viacom 18
Core Responsibility
 Moderation of Social networking sites – Facebook, Twitter and Instagram
o English: Nick India, Nick Jr. India, Teen Nick India, Sonic Gang
o Music and entertainment: Vh1, Comedy Central India
o Regional: ETV Marathi, ETV Bangla and ETV Kannada
 Content generation
 Source articles from partnering websites
 Engaging audience through contests
 Managed & executed the process of building & maintaining the sites
 Implemented & managed social network promotional plans to create buzz for
various campaigns & properties
 Report about the weekly status – PTAT of Facebook, Twitter and Instagram
3. Twelfth Indian Telly Awards
Designation: Creative Assistant (April 2013 to May 2013) Indian Television Dot Com
Core Responsibility
 In research, sourcing of props, referencing for the script and act creative
 On ground assistance in backstage management

3. Apurva Shetty | apurva93s@gmail.com 23 Years | 17th
August 1993 9833440692 | Mumbai
4. Eleventh Indian Telly Awards & News Television Awards
Designation: Intern (March 2012 to June 2012) Indian Television Dot Com
Core Responsibility
 Managing database of actors, producers, channel heads
 Handling invites
 Artiste Management
COLLEGE EXPERIENCE
 Volunteer in the Entertainment, Theatricals and Contests department (ETC) for the college
Festival “Malhar” of St. Xavier’s College (2013)
 Teach in a Non – Governmental Organization (NGO) ‘Snehasadan’, MIDC for six and a half
months as a Social Involvement Programme (SIP) through St. Xavier’s College (2012 - 2013)
 Volunteer in the college BMM Conference “Zeitgeist” of St. Xavier’s College (2012)
 Help Mr. Manpreet Singh plan and execute “Miss Navi Mumbai 2012” event held at Palm
Beach Galleria, Vashi (2012)
 Volunteer in the hospitality department for Apsara Film & Television Producers Guild Award
produced by Wizcraft International Entertainment Pvt. Ltd (2012)
LANGUAGES PROFICIENCY
• English: native language
• Hindi: fluent (speaking, reading, writing)
• Marathi: basic (speaking, reading, writing)
• Tulu: fluent (speaking)

4. Apurva Shetty | apurva93s@gmail.com 23 Years | 17th
August 1993 9833440692 | Mumbai
QUALIFICATIONS:
SR.
NO.
COURSE SCHOOL /
COLLEGE
UNIVERSITY/INSTITUTE YEAR OF
PASSING
GRADE /
PERCENTAGE
1 Pursued
Graduation in
Bachelors in
Mass Media
(BMM)
St. Xavier’s
College,
Churchgate
University of Mumbai 2014 Distinction
2 Pursued
Diploma in
Media and
Event
Management
Indian School of Media
(ISM)
2012 -
3 Higher
Secondary
School
Examination
Bhavan’s
College
Maharashtra Board 2011 1st class
4 Secondary
School
Certificate
Examination
Canossa
Convent High
School
Maharashtra Board 2009 1st class
COMPUTER SKILLS
 Photoshop: basic
 Adobe Illustrator: basic
 MS Office Suite