INM web 2.0 assignment slides this gives you the exact description about what is content marketing and the examples of content marketing.

1. By
R.BARANIRAJAN
MBA – GENERAL
2nd YEAR
SEC - B

2.  Content marketing is a marketing technique of
creating and distributing relevant and valuable content
to attract, acquire, and engage a clearly defined and
understood target audience - with the objective of
driving profitable customer action.
 content marketing is the art of communicating with
your customers and prospects without selling. It is non-
interruption marketing.

3. It is often used by businesses in order to:
 Attract attention and generate leads
 Expand their customer base
 Generate or Increase online sales
 Increase brand awareness or credibility
 Engage an online community of users
BENEFITS:
 More inbound approach
 Customer engagement and innovation
 Search engine optimization
 Development of Knowledge culture and better usage of
resources

4.  Social media
 Blogs
 Case studies
 Videos
 Articles on their website
 E-Newsletters
 Articles on other website

8. PROS:
 Reliable source of information
 Increase brand awareness
 Increase the conversion rate
 Attracts the relevant customer and clients
CONS:
 It is hard to stray from traditional form of marketing
 It is hard to make out
 Its not free
 Long term strategy

9.  Coke's “Share A Coke” Campaign
 Buffer's Open Blog
 Hoot suite And A Game of Social Thrones
 Microsoft And Stories
 Hub Spot's Inbound Marketing
 McDonald's Question Time
 GoPro And Visual Content
 Share As Image