Resume 2015
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Wesley Lawrence Hsu is a freelance creative consultant and writer based in Bangkok, Thailand. He has over 15 years of experience working in advertising and marketing for agencies such as JWT, Ogilvy, McCann, and Lowe, where he specialized in writing TV commercials, print ads, brochures, and other materials for clients across various industries. Hsu holds an M.A. in Creative Writing from the University of Southern California and a B.A. in English from the University of Texas. In addition to his client work, he has published books, hosted poetry events, and done volunteer communications work for UNICEF Thailand.
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Resume 2015
- 1. Wesley Lawrence Hsu 6/22 Soi Promsri 1, Sukhumvit Soi 39, North Klongton, Wattana, Bangkok 10110 Mobile: 66 089 444 0084 Email: wesleylawrencehsu@gmail.com Citizenship: USA Education School Qualification Sep 1993 - Jun 1995 Univ. of S. California M.A.,Creative Writing Sep 1989 - Jun 1993 Univ. of Texas B.A., English Work History, Titles, Duties, Details____________________________________________________________ Freelance Creative Consultant and Writer, April 2013 – Present Creative campaign designer,strategist, writer, editor, and consultant for advertising, marketing, and retail clients, including JWT, Ogilvy, McCann, Lowe and Partners, Spa Hakuhodo, Dentsu, Leo Burnett, Country Group Securities, Ku De Ta, Thai Airways, Central Group, Bumrungrad Hospital, DTAC, AIS, Wunderman China, Minor Hotel Group. Lowe and Partners, April 2006 – 2013 Senior Copywriter/Subeditor Creative team member and individual subeditor writing TVCs, print ads, brochures, flyers, radio scripts, corporate videos, brand concepts for research, calenders, cards, invitations, speeches, VO. Proofing and editing all English copy for local and regional advertising. Clients include THAI, Oriental Hotels, Sony, Mercedes-Benz, Coca-Cola, Unilever, Johnson and Johnson, Electrolux, SHARP, Sansiri, Krungsri Bank. U5OK (ad agency) March 2005-March 2006 Senior Copywriter Major clients: BMW, Bumrungrad Hospital Lowe Worldwide, June 2001—February 2005 Copywriter (2002-2005) See Lowe entry above Strategic Planner (2001-2002) Planned advertising campaigns for major clients, analyzed and commissioned market research, composed and edited strategic briefs, managed communications plans. WebStudio-1, Sept. 2000-Dec. 2000 Copywriter Produced and edited all original or adapted text for client websites. Xaap.com, Jan. 2000-Sept. 2000 Content Provider/Editor Wrote over 60 original articles on 12 topics for Asian community portal site, edited freelancer contributions, produced site text, wrote press releases. Mondera.com, Aug. 1999-Jan. 2000 Copywriter/Web promotions Wrote most text for major US-based online retail site, promoted site online through search engine and directory positioning, composed weekly customer newsletters. The Nation, April 1999-July 1999 Sub-editor Rewrote, edited, and proofed articles written by Thai staff for Nation Junior Magazine. Publications, Other Work and Interests_________________________________________________________ Co-Author, Americans in Thailand, (EDM, 2014), English Voiceover, various TVCs, animatics, videos, radio spots, promotional items. Speechwriter and fundraising communications, UNICEF Thailand, 2005-present Creator and host, Bangkok Poetry, 1999-2005