1. CURRICULUM VITAE
Alexander D.H. Ferguson
96 Hunt Close, London W11 4JX
Email: alexferguson60@gmail.com
Phone: 07852 266 419
Editor-level finance journalist with eight years of experience crafting engaging
content in both financial and sports writing with strong aptitude of content
marketing across web and social platforms.
JOURNALISTIC EXPERIENCE
August 2005-Present: Paid expert columnist, SkySports.com
• Currently writing a weekly column called The View from North America about
US sport, which ranges from NASCAR to baseball to US football, as well as
contributing regularly to the US sports section
• Attended the Super Bowl, college football matches and NASCAR races as a
representative of SkySports.com
• Raised SkySports.com’s profile among US media and PR personnel as well as
online across many platforms
• Market various SkySports.com articles though Sky’s social media team, my
own Twitter feed, and different Facebook forums, plus Stumbleupon.
• Interact with readership when needed.
September 2012 – present: Expert columnist, SportingLife.com
• Writing a ‘tips’ and predictions page for all the major US sporting events –
particularly focussing on college football, March Madness, and the NBA.
• Ensuring copy links together with SkyBet odds
• Ensure article is marketed via SportingLife’s Twitter feed, and Facebook
pages, as well as SkyBet’s.
• Interact with readership when needed.
2006- Present: Blogger, The View From North America/ The SEC Football Blog
• Writing and editing two blogs on college football
• Have marketed both blogs via Facebook, Twitter, Google Plus and Digg as
well as a connection to large US sports website, Bleacher Report, to produce
an uplift in results
• Both blogs were started by me.
2010-11: Reports on Social Media while at BSkyB

2. • Presentation on Social media to employees at Sky Promotions
• Reported on transmedia and experiential marketing at Sky Creative
• Provided insight on social media trends to SkySports.com
Copywriting Experience
April 2009-May 2010: Copywriter, Corelogic
• Helping to write copy for US property insurance information specialist
• Helping to advise on marketing
April 2009 – May 2010: Copywriter, Aon Benfield Fac
• Writing research articles for UK’s biggest insurance broker
Financial Journalism Experience
June 2010- July 2012: Freelance reporter, Reactions Magazine
• Broke exclusive stories for one of the industry’s leading reinsurance
magazines
• Wrote about different parts of the reinsurance industry including aviation,
property and motor.
• Created contacts with underwriters, brokers, and other senior people in the
industry.
April 2008 – May 2010: Deputy Editor and Contributing News Editor, Reinsurance
Magazine
• Day-to-day running of the news including daily and weekly email that had on
and off-diary stories, as well as commissioning articles
• Creating contacts with underwriters, brokers and other senior people in the
reinsurance industry
• Interviewing chief executives for the magazine, which included a range major
US , British and Bermudian insurers
• Writing articles and researching features on a variety of subjects including
modelling, catastrophe risks, as well as the Cat bond issue
• Expanded my knowledge and understanding of the sector.
August 2006 – February 2008: Banks, Insurance and Financials Journalist, Thomson
Financial
• Working on major M&A stories
• Interviewing major industry figures including CEOs and analysts
• Networking with members of the life insurance, non-life insurance and
financials industries

3. • Rewriting RNS releases into proper newswire copy and adding angles
March 2004-Dec 2004: Deputy Editor, London Reinsurance News
• Wrote up company news for this reinsurance publication and website
• Interviewed major industry figures
• Broke stories for the publication and website
• Networked with insurance company CEOs, analysts and brokers
May 2003- August 2003: Oil and Gas Deputy Editor, Infrastructure Journal
• Wrote oil and gas-related content for IJ and its website, ijonline.com
• Broke project finance –related exclusives thanks to contacts in the legal
industry
January - February 2003: Journalist, Dow Jones Energy Service
• Wrote a number of news pieces on the North Sea oil market
• Learned how to use the Telerate system
• Updated market numbers and transaction figures 3-4 times a day
Advertising/Marketing Experience
January 2012 – February 2012: Internship, Social Media Team, Mindshare
• Helped the team on a wide range of clients
• Ideation and insight to forthcoming marketing campaigns during
brainstorming sessions
• Worked with Mindshare’s SEO, media-buying and client relations teams
August 2010 – August 2011: Promotions Manager, Sky Marketing
• Devising and helping to deliver promotions alongside all areas of Sky
Marketing, including working with agencies to deliver radio ‘tags’ for existing
sponsorships with Absolute Radio and talkSPORT
• Initiating and delivering an online and radio competition for Team Sky and
Sky Player
• Idea creation for different Sky promotions
Including secondments at:
June 2011 – August 2011: Sky Creative Strategy Team, Sky Creative
• Used my writing experience to prepare research reports on social media and
technical and market trends
• Brief writing alongside team
• Helped out on various pitches and including research and idea creation

4. February 2011 – June 2011: Sky Sports Magazine, Sky
• Worked with Sky Sports Magazine on different issues
• Developing the ‘Stelling’s Stats Page’ on the site
Skills
• 10 years’ research, interviewing and professional writing experience
• Excellent knowledge of social media and different marketing platforms and
trends
• Knowledge of the financial markets, particularly in equities, and willingness to
learn more
• Extensive sports knowledge (particularly in all US sports, football, cricket, and
golf), as well as a good knowledge of the film and entertainment industries,
and an interest in world affairs
• Enthusiasm to learn, and give strategic thinking
• Familiarity with Word, Excel and QuarkXpress packages, as well as a range of CMS
systems
Education
2004-2006: King College, Bristol, Tennessee, USA
Attained a BA in Youth Ministry: 2:1 (Equivalent)
1998-2002: City University, London
Attained a BA in Journalism: 2:2. Specialism in financial journalism: 2:1
1992-1997: St Edward's School, Oxford
Academic qualifications: 3 A Levels (French, English Literature, Ancient History)
Interests
• Sports
• Business
• Strategy
• Youth work
• Advertising
• Writing
References
AVAILABLE ON REQUEST