Learn about the Voices that are directing marketing investments before, and during Covid through our full data analysis.

1. Driving Brand Performance in a Post Covid-
Era
Marketing Reset
The Leading Brand Performance Cloud
for Fashion, Luxury and Beauty

2. Housekeeping Rules
For an optimal connection, we recommend using computer audio in
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All microphones are automatically set on mute.
If you have any questions throughout the webinar, please send them
through the questions section and we will answer them at the end.
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3. MICHAEL JAÏS
CEO & Co Founder
TATIANA FERREIRA
Chief Customer Officer
Speakers

4. Launchmetrics is the leading Brand Performance
Cloud for Fashion, Luxury and Beauty
85% Fashion Shows run with Launchmetrics
4k images and 1k videos shot every season
for more than 40 Fashion Weeks
$5B product value managed every season
through our Samples app
Opted-in network of 50k premium Industry
Members (media, influencers, and more)
Powering
the industry
And key industry partners
Over 1,000 clients
Launchmetrics “should be on the shortlist for any luxury or fashion
brand”
Named a Strong Performer in Influencer Marketing
Solutions by

5. THE BRAND
ITSELF IS THE
FOUNDATION &
MOST VALUABLE
ASSET OF
FASHION, LUXURY
AND BEAUTY
COMPANIES
TODAY.
“The biggest risk I see today for a
company is making choices that
can damage brand perception in
an effort to anxiously recover
revenues. Not me. Not Moncler. I am
not willing to make a long-term
vision hostage to a short-term
mindset.”
- Remo Ruffini, CEO Moncler

6. The Impact of Digitization
Customer
New Consumers:
Millennials & Generation Z
New Territories
75%
of growth
contribution
between
2019 and
2025
WHY IS IMPROVING BRAND PERFORMANCE
COMPLEX TODAY?
41%
of FLB market
in 2025

7. BRAND PERFORMANCE
& BUDGETING
THE NEW NORMAL WILL BE CREATING
SMARTER
INITIATIVES WITH SMALLER BUDGETS
ROI EFFICIENCY

8. WHAT IS BRAND
PERFORMANCE ?
Your brand’s ability
to create impactful
experiences to meet
the speed of the
modern consumer
The success of
your creative
assets
How well your
activities and
brand compare
with your
competitors

9. Quantitative
Attributes
Reach
Engagement
Advertising rates
Posting frequency
and more
Qualitative
Attributes
Content quality
Content relevancy
Sources authority
and more
*MIV is a registered
mark in the EU.
Recognized by
the Industry
MIV®
MIV® allows your brand to
assign a monetary value to
every post, interaction or
article to measure the impact
and identify contributions to
brand value across Voices,
channels and regions.
Media Impact Value®: Benchmark initiatives with the industry standard
AI Machine
Learning
FLB
Expertise
@aimeesong @chiaraferragni @xeniaadonts

10. In the age of recommendation, each Voice
has a relevant role to play in the
consumers' buying journey.
Our unique Voice-centric approach allows
you to understand how your mix is evolving
in time and how it performs against
competition, so that you can better arbitrate
priorities and budgets.
MEDIA
CELEBRITIES
INFLUENCERS
OWNED
MEDIA
PARTNERS
VOICES
A Voice-centric framework reflecting consumer perception

11. Industry Impact
Overview

12. Total MIV
$19.7
B+0.27%
YoY
Placements
4.4M
The decisions brands make today,
will ultimately affect how their
businesses perform tomorrow
+4.41%
YoY
Rethinking marketing strategies
Voice Mix of the FLB Industry
Avg. MIV/post
$4.4K
-3.96%
YoY

13. The Evolution of Voices
during Covid-19

14. Replace image here
In the wake of a global
pandemic, consumers look to
reputable, trusted news
sources for information to
gain an understanding of the
current industry climate.
MEDIA
Total MIV®
$11B
+44%
YoY
#1
Voice
overall

15. Replace image here
All-Star Influencers: the
window for non product
focused content during the
crisis.
INFLUENCERS
Total MIV®
$4B
+24%
All-Star
Influencer
MIV®
2nd
Top-performing
Voice overall

16. Replace image here
Value-adding Owned Media
content proves a successful
MIV® earner for brands,
providing a key tool to keep
them connected with
consumers.
OWNED MEDIA
Total MIV®
$3.4B
+17%
Share of Voice
$10K
Average
MIV® per
post

17. Brand equity will become the highest value that
companies in the industry must consider and
build.
Digitization and budget reduction will force the
optimization of resources.
Measurement will be at the center of all
business decisions.
Takeaways for the future

18. Q&A

19. To download a copy of
the report, follow this
link:
https://bit.ly/2Zyv5Qn