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AUDIENCE RESEARCH
            RESULTS
Zac Walker
RESEARCH METHOD
TO PUT TOGETHER A SUCCESSFUL
MAGAZINE, WE’D NEED TO KNOW WHAT
OUR AUDIENCE WAS LOOKING FOR. I
CREATED A SURVEY TO DO JUST THAT. BY
ASKING THE RIGHT QUESTIONS I WOULD
BE ABLE TO USE THE ANSWERS I
RECEIVED TO HELP ME MAKE DECISIONS
ABOUT MY WORK AND HOW I SHOULD
PRESENT CERTAIN THINGS IN MY
Q1. MALE OR FEMALE?
BY ASKING AN
EQUAL NUMBER
OF MALES AND
FEMALES I
COULD GATHER
A BROADER
RANGE OF
RESULTS, AND          MALE
BY LOOKING AT         FEMALE
WHICH GENDER
PREFERED
CERTAIN
THINGS, I’D
KNOW WHICH I
SHOULD BE
FOCUSING ON
Q2. WHAT MUSIC GENRES ARE YOU
INTERESTED IN?
ALTHOUGH MY
PLAN IN SO             METAL
CREATE AN INDIE
FOLK MAGAZINE,       RAP/RNB
IT IS AN UP &
COMING SUB-        INDIE FOLK
GENRE OF THE
MOST POPULAR,
                         POP                           MALE
INDIE, BY SEEING
WHAT OTHER                                             FEMALE
GENRES PEOPLE         DANCE
ARE INTERESTED
IN, I COULD            ROCK
ENCORPERATE
SOME OF THESE           INDIE
INTO THE FIRST
ISSUE TO GAIN A                 0   5   10   15   20
Q3. DO YOU PREFER
ARTISTS/GROUPS WHO ARE…
                  IN THE CHARTS


                  POPULAR (BUT NOT IN
                  THE CHARTS)

                  UPCOMING


                  UNSIGNED/INDIEPENDA
                  NT


                  THIS SHOWS THAT I
                  SHOULD FOCUS ON
                  UPCOMING ARTISTS
                  AS OVERALL THEY
                  WERE THE FAVOURITE
Q4. WHO ARE SOME OF YOUR
FAVOURITE ARTISTS?
PIXIE LOTT
                 TOTALLY ENOURMOUS SBTRKT MICHAEL BUBLÉ
 SOUND OF GUNS EXTINCT DINOSAURS
                                                 AEROSMITH
OWL CITY      METALLICA THE KOOKS LAWSON
 DEMI LOVATO            TWO DOOR                   OLLY MURS
             LIBERTINES                RITA ORA
                       CINEMA CLUB              MUMFORD & SONS
    SWEDISH HOUSE MAFIA
                                                FLORENCE +
GASLIGHT ANTHEM    BILLY TALENT TEGAN & SARA
                                               THE MACHINE
NIRVANA          THE PARLOTONES   LIGHTS! MUSE
                                                   OF MONSTERS
      THE KILLERSJAKE BUGG                             & MEN
                             KENDRICK LAMAR
PEARL JAM DROPKICK MURPHY                    BEYONCÉ
                                                       RIHANNA
  METRONOMY       BRUCE SPRINGSTEEN    ARCTIC MONKEYS
                         THE BLACK KEYS
 JAMIE T       THE GAME                 FUN. BOMBAY BICYCLE
                                                 CLUB
Q5. RATE THESE MAGAZINE
TITLES
   Antler

Wanderer

Mandolin
                                                          Male
   Island
                                                          Female
   Fields

 Highlight

             0   20      40       60       80       100


THIS SHOWS THE MOST POPULAR TITLE WAS WANDERER WITH BOTH GENDERS
Q6. HOW MUCH ARE YOU
WILLING TO PAY FOR A MUSIC
MAGAZINE?
MOST PEOPLE WANTED TO PAY
LESS THAN £1.99 FOR A
MAGAZINE THAT IS PUBLISHED
WEEKLY, BUT AS THE
FREQUENCY OF THE MAGAZINE
BECAME LESS THEY WERE
WILLING TO PAY MORE.
Q7. WOULD YOU BE MORE
LIKELY TO PICK UP A FREE
MAGAZINE?
MOST PEOPLE WOULD
BE LIKELY TO PICK UP A
FREE MAGAZINE SO
LONG AS THE CONTENT
WAS GOOD.
Q8. HOW OFTEN DO YOU
VISIT THESE STORES?
THE MOST POPULAR SHOP FOR
MALES WAS HMV, PEOPLE VISITED
1-2 TIMES A WEEK.
THE MOST POPULAR STORE FOR
FEMALES WAS THE CLOTHING
CHAINS.
BOTH VISITED FOOD CHAINS
Q9. WHAT CONTENT DO YOU
LOOK FOR IN A MUSIC
MAGAZINE?
MOST OF THE OPTIONS GOT AN
EQUAL AMOUNT OF VOTES SO I
SHOULD TRY TO FEATURE EACH
OF THEM SOMEWHERE IN THE
MAGAZINE
Q10.WOULD A FREE
CD/DOWNLOAD ATTRACT YOU TO
BUY A MAGAZINE?
MOST PEOPLE WOULD
APPRECIATE A FREEBIE
INCLUDED IN A MAGAZINE.

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Research results

  • 1. AUDIENCE RESEARCH RESULTS Zac Walker
  • 2. RESEARCH METHOD TO PUT TOGETHER A SUCCESSFUL MAGAZINE, WE’D NEED TO KNOW WHAT OUR AUDIENCE WAS LOOKING FOR. I CREATED A SURVEY TO DO JUST THAT. BY ASKING THE RIGHT QUESTIONS I WOULD BE ABLE TO USE THE ANSWERS I RECEIVED TO HELP ME MAKE DECISIONS ABOUT MY WORK AND HOW I SHOULD PRESENT CERTAIN THINGS IN MY
  • 3. Q1. MALE OR FEMALE? BY ASKING AN EQUAL NUMBER OF MALES AND FEMALES I COULD GATHER A BROADER RANGE OF RESULTS, AND MALE BY LOOKING AT FEMALE WHICH GENDER PREFERED CERTAIN THINGS, I’D KNOW WHICH I SHOULD BE FOCUSING ON
  • 4. Q2. WHAT MUSIC GENRES ARE YOU INTERESTED IN? ALTHOUGH MY PLAN IN SO METAL CREATE AN INDIE FOLK MAGAZINE, RAP/RNB IT IS AN UP & COMING SUB- INDIE FOLK GENRE OF THE MOST POPULAR, POP MALE INDIE, BY SEEING WHAT OTHER FEMALE GENRES PEOPLE DANCE ARE INTERESTED IN, I COULD ROCK ENCORPERATE SOME OF THESE INDIE INTO THE FIRST ISSUE TO GAIN A 0 5 10 15 20
  • 5. Q3. DO YOU PREFER ARTISTS/GROUPS WHO ARE… IN THE CHARTS POPULAR (BUT NOT IN THE CHARTS) UPCOMING UNSIGNED/INDIEPENDA NT THIS SHOWS THAT I SHOULD FOCUS ON UPCOMING ARTISTS AS OVERALL THEY WERE THE FAVOURITE
  • 6. Q4. WHO ARE SOME OF YOUR FAVOURITE ARTISTS? PIXIE LOTT TOTALLY ENOURMOUS SBTRKT MICHAEL BUBLÉ SOUND OF GUNS EXTINCT DINOSAURS AEROSMITH OWL CITY METALLICA THE KOOKS LAWSON DEMI LOVATO TWO DOOR OLLY MURS LIBERTINES RITA ORA CINEMA CLUB MUMFORD & SONS SWEDISH HOUSE MAFIA FLORENCE + GASLIGHT ANTHEM BILLY TALENT TEGAN & SARA THE MACHINE NIRVANA THE PARLOTONES LIGHTS! MUSE OF MONSTERS THE KILLERSJAKE BUGG & MEN KENDRICK LAMAR PEARL JAM DROPKICK MURPHY BEYONCÉ RIHANNA METRONOMY BRUCE SPRINGSTEEN ARCTIC MONKEYS THE BLACK KEYS JAMIE T THE GAME FUN. BOMBAY BICYCLE CLUB
  • 7. Q5. RATE THESE MAGAZINE TITLES Antler Wanderer Mandolin Male Island Female Fields Highlight 0 20 40 60 80 100 THIS SHOWS THE MOST POPULAR TITLE WAS WANDERER WITH BOTH GENDERS
  • 8. Q6. HOW MUCH ARE YOU WILLING TO PAY FOR A MUSIC MAGAZINE? MOST PEOPLE WANTED TO PAY LESS THAN £1.99 FOR A MAGAZINE THAT IS PUBLISHED WEEKLY, BUT AS THE FREQUENCY OF THE MAGAZINE BECAME LESS THEY WERE WILLING TO PAY MORE.
  • 9. Q7. WOULD YOU BE MORE LIKELY TO PICK UP A FREE MAGAZINE? MOST PEOPLE WOULD BE LIKELY TO PICK UP A FREE MAGAZINE SO LONG AS THE CONTENT WAS GOOD.
  • 10. Q8. HOW OFTEN DO YOU VISIT THESE STORES? THE MOST POPULAR SHOP FOR MALES WAS HMV, PEOPLE VISITED 1-2 TIMES A WEEK. THE MOST POPULAR STORE FOR FEMALES WAS THE CLOTHING CHAINS. BOTH VISITED FOOD CHAINS
  • 11. Q9. WHAT CONTENT DO YOU LOOK FOR IN A MUSIC MAGAZINE? MOST OF THE OPTIONS GOT AN EQUAL AMOUNT OF VOTES SO I SHOULD TRY TO FEATURE EACH OF THEM SOMEWHERE IN THE MAGAZINE
  • 12. Q10.WOULD A FREE CD/DOWNLOAD ATTRACT YOU TO BUY A MAGAZINE? MOST PEOPLE WOULD APPRECIATE A FREEBIE INCLUDED IN A MAGAZINE.