This document provides an overview of research methodology. It defines business research as the process of acquiring detailed information from all areas of business to maximize sales and profits. The document outlines objectives, limitations, and precautions in research. It also discusses different types of business research including marketing research, examples of business research questions, common research areas, and quantitative and qualitative research methods. Finally, it provides an overview of the key steps in the research process from identifying the problem to analyzing and reporting results.

1. RESEARCH METHODOLOGY –
UNIT – I – BBA – V - 2022
Ashish Mahajan
Asst. Professor

2. INTRODUCTION
• WHAT IS RESEARCH ?
• WHY RESEARCH IS IMPORTANT ?
• OBJECTIVES, LIMITATION AND PRECAUTIONS IN
RESEARCH.
• MARKETING RESEARCH
• BUSINESS RESEARCH - Next Slide
• Business and Management Research
(Management of Business is a vast area – HR,
Finance, Marketing, Operations)

3. BUSINESS RESEARCH
• Business Research is a process of acquiring detailed information of
all the areas of business and using such information in maximizing
the sales and profit of the business.
• “The acquisition of information or knowledge for professional or
commercial purpose to determine opportunities and goals for a
business.”
• “A systematic inquiry that provides information to guide managerial
decisions”
• it is a process of planning, acquiring, analyzing, and disseminating
relevant data, information, and insights to decision makers in ways
that mobilize the organization to take appropriate actions that, in
turn, maximize performance.

4. Cont…
Business research is a part of the business intelligence
process. It is usually conducted to determine
• Whether a company can succeed in a new region
• To understand their competitors
• To select a marketing approach for a product.
• To determine which product/service is most profitable
or in demand
This research can be carried out using qualitative research
methods or quantitative research methods.
.

5. Examples
An automobile company plans to unveil the latest car model
in the market.
• To develop strategies to explore and monitor customer
demand.
• To analyze market trends.
• Competitors – Competitive Analysis
• Target audience (Customers) – Consumer market
• Government rules and regulations (External Environment)
This will help them draw better conclusions and come up
with a fine quality car at the right price resulting in a larger
market share
Tata Nano car

6. Business Research – Areas

7. Research Methods
• Primary and Secondary Data ?
Quantitative Methods -
• Survey research - Questionnaire, Online polls
NPS (net promoter score – Ask your digital marketing teacher)
• Correlation research
• Cause and comparative research
• On-line data dissemination

8. Research Methods
Qualitative Research Methods - involves obtaining
data through open-ended conversational means of
communication
• Interviews
• Focus Groups
• Ethnographic research
• Case study research
• Website visitor profiling/research

9. Research Process

11. STEPS IN THE RESEARCH PROCESS
• Identifying and Defining the Research Problem
• Reviewing of Literature
• Setting Research Questions, Objectives, and Hypotheses
• Choosing the Research Design
• Deciding on the Sample Design
• Collecting Data From The Research Sample
• Process and Analyze the Collected Research Data
• Writing Research Report – Developing Research Proposal,
Disseminating and Utilizing Results

12. Identification and Formulation of
Research Problem

13. Sources of Data
• Primary Data
• Secondary Data