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Grant Writing 102

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This session is all about efficient grant writing and how to make the most of the proposals you write. First, we’ll look at the broad concepts of grant writing – what to do and what not to do in terms of background, writing style, timing, etc. Then we’ll take an in-depth look at each of the proposal’s sections with an eye toward creating content that puts your agency in the best light.

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Grant Writing 102

  1. 1. Grant Writing 102 Hillel Bromberg May 30, 2012A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  4. 4. Today’s Speaker Hillel Bromberg Director of Grants Development and Administration, Families United in Educational LeadershipAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. Grant Writing 102 orHow to impress the pants off the funders Hillel Bromberg
  6. 6. Broad Concepts The proposal comes last Appropriate funders vs. scattershot Do your homework
  7. 7. Broad Concepts Approach Sales pitch Focus on the meeting the funder’s needs, not your agency’s
  8. 8. Broad Concepts Teamwork Grant writing is a group effort Leave time to review, not just write Use outside reviewers at the final stages
  9. 9. Broad ConceptsDON’T SLIP THE DEADLINE!!
  10. 10. Broad Concepts Leverage your rejections Rejections are not the end of the process Request reviewers’ comments Read the winning application(s) Revise and reapply
  11. 11. Broad Concepts Writing Style Not academic, journalistic, etc. Short sentences Subheads Energetic, concise, direct writing Avoid jargon PROOFREAD! Have zero tolerance for errors in spelling, formatting, etc.
  12. 12. Parts of the proposal Letter of Intent Your purpose is not to describe the workings of the program, but to get the reader to invite a proposal. Concise Compelling Clear Get the reader excited
  13. 13. Parts of the proposalPart I – About the organization (message)Build trust by describing: Your mission Whom you serve Track record of achievement List your programs Size of budget Location Who runs the organization
  14. 14. Parts of the proposal Part I – About the organization (content) History Goals & objectives (short & long term) Programs & services Organizational structure (board, staff, volunteers)
  15. 15. Parts of the proposal Part II – About the program/project Description of the program/project Don’t assume what the funder knows Describe your target audience (quantity, demographics, geography, etc.) What project planning have you already done? Use the “mind’s eye” test
  16. 16. Parts of the proposal Part II – About the program/projectDescription of need (what is the issue you plan to address? What is your approach? What research supports your idea? How does your strategy differ from others in the field?) Why is this situation important? What research did you do? Tell a story
  17. 17. Parts of the proposal Part II – About the program/project Specific activities (including information about service delivery and/or timeline) Your work plan – what are you doing about this problem? What are your outputs? How many units of service will you deliver over what time frame? Who is doing the work and what are their credentials? When and where will the work happen?
  18. 18. Parts of the proposal Part II – About the program/projectObjectives and goals for this request (how will this grant strengthen the organization, address the issues, make improvements, or achieve success?) Prime question: what will change about your world as a result of your program/project?
  19. 19. Parts of the proposal Part II – About the program/project Evaluation (what are the anticipated outcomes and how will you know if you are successful?) Key: be sure your evaluation plan is achievable given your resources. If the evaluation will cost money, put that cost into the project budget
  20. 20. Parts of the proposal Part II – About the program/project Other aka, conclusion Summary of your appeal Mimic the funder’s words
  21. 21. The Clowes Fund works hard to build an equitable society whereindividuals increase their own knowledge and take the initiativetoward their own success. Similarly, FUEL takes a very directapproach to this problem by engaging low-income families andgiving them the understanding and tools they need to access highereducation. We believe that family ambition and engagement areessential to individual students’ educational success and we striveto help underserved families gain the education that will help themmove out of poverty and take their place in the economic and socialmainstream. With support from the Clowes Fund, FUEL will be ableto continue and expand its efforts with low-income and immigrantfamilies so they can realize their dreams of a higher educationand economic advancement.
  22. 22. Clowes mission: The Clowes Fund, a family foundation, seeks toenhance the common good by encouraging organizations andprojects that help to build a just and equitable society, createopportunities for initiative, foster creativity and the growth ofknowledge, and promote appreciation of the natural environment.The Clowes Fund works hard to build an equitable society whereindividuals increase their own knowledge and take the initiativetoward their own success. Similarly, FUEL takes a very directapproach to this problem by engaging low-income families andgiving them the understanding and tools they need to access highereducation. We believe that family ambition and engagement areessential to individual students’ educational success and we striveto help underserved families gain the education that will help themmove out of poverty and take their place in the economic and socialmainstream. With support from the Clowes Fund, FUEL will be ableto continue and expand its efforts with low-income and immigrantfamilies so they can realize their dreams of a higher educationand economic advancement.
  23. 23. Clowes mission: The Clowes Fund, a family foundation, seeks toenhance the common good by encouraging organizations andprojects that help to build a just and equitable society, createopportunities for initiative, foster creativity and the growth ofknowledge, and promote appreciation of the natural environment.The Clowes Fund works hard to build an equitable society whereindividuals increase their own knowledge and take the initiativetoward their own success. Similarly, FUEL takes a very directapproach to this problem by engaging low-income families andgiving them the understanding and tools they need to access highereducation. We believe that family ambition and engagement areessential to individual students’ educational success and we striveto help underserved families gain the education that will help themmove out of poverty and take their place in the economic and socialmainstream. With support from the Clowes Fund, FUEL will be ableto continue and expand its efforts with low-income and immigrantfamilies so they can realize their dreams of a higher educationand economic advancement.
  24. 24. Parts of the proposal BudgetExpenses divide into three sections: personnel expenses direct project expenses administrative or overhead expenses
  25. 25. Parts of the proposal BudgetIncome divides into: Earned income Contributed income Cash In-kind Show whether each is received, committed, pending, or to be submitted Ok to fill in the gap with “Other funders (to be submitted)”
  26. 26. Parts of the proposal Supplementary materials IRS letter Board of directors Most recent fiscal audit Budget Next year’s budget (sometimes) Other: annual report, newsletter, charts, etc.
  27. 27. Pulling it all together Have someone else review Add a cover letter Check guideline to see how many copies they want and how to format them. Add divider sheets with list of supplementary materials Make it a neat presentation Get it in on time!
  28. 28. Grant Writing 102Hillel Brombergwordwise@rcn.com 781-258-0124
  29. 29. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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