esearch is probably the most underrated stages in a design process. It becomes too easy to skip it when Stakeholders ”don’t see the need to spend their budget on it”; Product Managers stress up to finish “urgent” tasks; or (young) designers just don't see the real potential of it. Sometimes our audience is so variant, we tell ourselves there is no specific exploration that can be applied or we just think our decisions are correct upfront based just on our experience or assumptions. And they are great! They are absolutely necessary for designers to work, but they become dangerous when treated as facts. Design research gives us a structured, methodical approach to a understanding the users; in ways that no other approach can.
Today more and more people are using mobile devices as a primary web browsing tool because of the rapid advancement in mobile internet. Take an idea about responsive design and Responsinator tool and it's behavior. The Responsinator is designed to test responsive websites on different device resolutions.
This presentation is about accelerating the design process of a product and how to quickly validate ideas. Long story short: fast ways to create better products. Long story: how to plan the roadmap of your products easier, how to validate your idea and how to iterate faster in a matter of weeks. A case study about a music festival mobile app, and how it can improve the festival experience.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Today more and more people are using mobile devices as a primary web browsing tool because of the rapid advancement in mobile internet. Take an idea about responsive design and Responsinator tool and it's behavior. The Responsinator is designed to test responsive websites on different device resolutions.
This presentation is about accelerating the design process of a product and how to quickly validate ideas. Long story short: fast ways to create better products. Long story: how to plan the roadmap of your products easier, how to validate your idea and how to iterate faster in a matter of weeks. A case study about a music festival mobile app, and how it can improve the festival experience.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
25. Quicker time to value
Move slow to move fast
Confirming product market fit to risk development
Increase learning from mvps, allowing quicker iteration.
Ma numesc Blaga Oana si sunt UI/ UX Designer, blogger si music lover. Momentan sunt parte a echipei Namogo, echipa vesela unde ne ocupam de produse digitale. Atat web, cat si mobile. Funny story: Niciodata nu m-am gandit ca o sa ajung designer, toata perioada liceului si mare parte a facultatii am crezut ca vrerau sa lucrez in marketing, imi voi gasi un job intr-o agentie de publicitate si asta voi face toata viata. E clar ca acum nu lucrez intr-o agentie de publicitate, nu fac marketing, insa toate notiunile acaparate de-a lungul timpului m-au adus aici si ma ajuta in continuare. Sunt o persoana foarte curioasa si mereu ma intreb de ce se intampla lucruri, cum se intampla, de ce unii reactioneaza intr-un fel, altii in altul, ce probleme sunt in lume si cum as putea si eu contribui la rezolvarea lor. Curiozitatea, cred eu, este, ar trebui sa fie unul din elementele definitorii ale unui designer. La urma urmei, ce face un designer? Rezolva o problema. Si cum rezolva problema? Folosindu-se de un proces amplu si complex (not) care incepe cu research.
Acum ca m-am prezentat, as vrea si eu sa stiu cu cine stau de vorba astazi. Cine e designer pe aici? Cine e developer? Stakeholder? Restul?
Cool. Iata si ce o sa facem astazi.
Inainte de toate o sa ne vedem de ce facem research, apoi o sa vedem cum facem research si ce facem dupa, si cum ”vindem” research ul asta clientilor.
WHAT
DEFINITA SPUNE CA...
CURIOZITATEA – elementul principal al prezentarii. Toate acestea presupun o doza destul de mare de curiozitate. DE CE, cum, cand unde, cum ar trebui sa fie niste intrebari esentiale pentru un designer. Ar trebui sa fim mereu interesati de ce un utilizator a ales asa si nu asa... DE CE – ul si empatia. Ambele sunt necesare pentru ambele categorii. Atat pentru clienti/ product owneri/ stakeholderi sa ii facem mai usor sa inteleaga avanajele cercetarii, dar si pentru utilizatori sa le intelegem mai bine problemele.
- In user experience, research ul e esential. Fara el, nu am reusi sa intelegem comportamentul utilizatorilor, iar produsele, tehnologia nu ar evolua deloc. Unii spun chiar, ca researchul este procesul de intelegere al impactului designului asupra unei audiente.
- Toti avem o gramada de ganduri despre utilizatori. Avem anumite cunostinte, informatii pe care le-am castigat de-a lungul timpului, lucrand in industrie. Da ce stim de fapt?
De foarte multe ori lucram pe presupuneri. Si presupunerile pot fi nemaipomentite. Sunt destul de necesare pentru un designer, insa devin periculoase cand sunt tratate ca si fapte reale.
Often we work with assumptions. Assumptions are great! They are absolutely necessary for us to work as designers, but they become dangerous when treated as facts. Design research gives us a structured, methodical approach to understanding our users. With it we are able to to represent and articulate them in an unbiased way.
Design research ne da o imagine structurala, metodica, asupra intelegerii utilizatorului. Ne ajuta sa ii reprezentam mai usor intr-un mod cat mai obiectiv. Rersearchul ne ajuta in 3 lucruri:
Cui?Cine?
Here are some potential stakeholders to consider in UX projects:
The project manager. The person with the ultimate responsibility for the project's delivery.
The project sponsor. The person who brought the project to the table, ensured that it had a budget etc.
The project team. You can't run a UX project in isolation; the exact make up of a team varies from project-to-project, but you need to understand the contributions of everyone to some extent to get your work right.
A customer representative. If your project is client-facing, you'll need a customer service operations manager's input.
Customers. Hopefully the customer representative can find you some "friendly" customers to work out any specific UX concerns that they may have.
Subject matter experts. Whatever product you're creating, there's an in-house expert or a consultant that needs to be involved to ensure that you're hitting the minimum UX requirements.
Board/C-Suite Representatives. If they're available the CFO, CTO and CEO can offer big insight into finances, technologies and the corporate vision.
Marketing. It's useful to know exactly what is going to be expected in terms of the overall organization's marketing objectives so you can complement those objectives.
End users. If you're not involving end users, you're on a path to failure. You can please all of the above, but if the user hates your work, it's not likely to be a roaring success.
Cand?
Let me start of by saying that we are not “pure” researchers. We don’t have to follow a strict scientific method.
We do create hypotheses and test them. BUT we can be nimble, we can change the prototypes on the fly. We measure our success by the outcomes we reach.
There are many user research methods that we can use to gather data. I am going to cover several of them in this article, but this is by no means an all inclusive list.
Qualitative & Quantitative
Metodele cantitative sunt de obicei orice putem numara: timp petrecut pe pagina, procentaj de utilizatori angajati in x, vizite pe pagina, user flows, timp petrecut pentru completarea unui task, etc. Pe langa analytics, mai putetm folosi si chestionare, a/b testing. De mentionat, este faptul ca de obicei metodele cantitative sunt foarte eificenta cu seturi mari de date.
Metodele calitative, sunt cam toate celelalte care nu pot fi numarate. Presupune implicarea utilizatorilor si cercetarea si mai amanuntita a comportamentului, a sentimentelor, atitudinilor si emotiilor traite. Cercetarea calitativa te ajuta sa capeti incredere si sa ai o intelegere mai amanuntita asupra imaginii obtinute Iin urma cercetarii cantitative si te ajuta sa nu iei concluzii gresite. Daca cu cercetarea cantitativa stii ce a facut utilizatorul, cu cea calitativa intelegi de ce.
Daca cu cercetarea cantitativa stii ce a facut utilizatorul, cu cea calitativa intelegi de ce.
Generative & Evaluative
In functie de unde te afli in procesul de design, ai putea sa alegi tehnici diferite. Cumva aceasta dimensiune poate fi vazuta si din perspectiva :
Design the right thing, before designing the thing right.
Daca suntem mai al inceputul procesului, vrem sa aflam care anume ar fi produsul corect pe care sa il construim. Daca am intrat deja in procesul de constructie, deja folosim metode de evaluare a procesului. Sa vedem daca procedam corect in construirea acestuia.
Nici cele doua nu sunt in contradictie. Se completeaza., Daca la inceput afli cum sa construiesti produsul, dupa de alte metode te folosesti sa vezi daca totul este in regula.
Behavioral & Attitudinal
Sau mai bine ce spune utilizatorul & ce face utilizatorul
Ce pareri au ei despre produs? Cum interactioneaza cu produsul?
Nimeni nu s-a nascut ”cercetator”. Nicaieri nu scrie ca trebuie sa urmam un proces strict si sa ne folosim doar de anumite mteodologii. De cele mai multe ori, folosim 2-3 combinate si ne adaptam pe parcurs. E cream niste ipoteze, si incepem sa le testam. O sa ne impiedicam, o sa schimbam prototipuri, si o sa putem masura succesul, pe masura rezultatelor obtinute.
Sunt o gramada de metode de a obtine date, pe care le putem folosi. Multi ajung la un numar de 20 de metode de sine statatoare, insa pe care de la combinam, ajungem la mult mai multe.
Service safari
Sau metoda prin care adunam toate detaliile despre produs/ concurenta/ client. Prespune de fapt sa te arunci tu Ț in salbaticieȚ si sa experimentezi cu produsul deja existent, sa vezi exact ce se intampla, cum e experienta si sa afli cat mai multe despre mediul inconjurator. Eu de obicei incep de la un search pe google, testat produs (daca exista) daca nu incerc sa caut cine altcineva face deja asta, cum o face, care ar fi aspectele neacoperite de ei., cum as putea sa imbunatatesc eu acel produs, samd.
De exemplu am avut la un moment dat un client care vroia o aplicatie, prin care sa comanzi un bucatar chef sa vina la tine acasa sa iti gateasca. Toate cerintele luiu erau intr-un numar foarte mare, iar unele erau chiar foarte ambiguii. Asa ca am petrecut pe putin 3 zile sa caut sa vad ce este acolo si sa testez tot ce se poate testa. Dupa, am avut un interviu si cu clientul, interviu in care am discutat de toate cerintele lui din brief si am incercat sa vedem care sunt mai suitable pentru urmatorul pas al cercetarii.
Sunt o metoda destul de ieftina de a obtine insights rapid. Sunt destul de tricky din doua motive>
Selectie subiectiva asupra participantilor
E mai dificil sa adresezi intrebari care sa nu conduca utilizatorii la raspunsurie pe care le cauti.
This is an often inexpensive method you can use to gain insight quickly. Surveys are tricky because of two problems that tend to arise with them. First off, there is a significant selection bias at the type of user who will fill out your survey, even when using incentives. Secondly, it can be difficult to ask questions that don’t lead your participants to the answers you were looking for. Caroline Jarrett gives us some great tips for writing surveys in this Sideshare.
Chestionarele sunt, cred una din cele mai folosite metode de cercetare, si asta datorita backgroundului de marketing pe care il am. Daca in facultate nu imi placea deloc sa le fac, acum chiar ma bucura asta. IAr cu nouile toolorui aparute e si mai simplu de sintetizat anumite date.
Chestionarele, desi par destul de simple, sunt totusi complexe si au nevoie de anumite criterii sa fie respectate. Si cred ca cele mai mari greseli pe care le fac unii, sunt sa complice chestionarul prea tare. Fie prin explicatii/ instructiuni foarte lungi si fara folos, fie prin intrebari neclare, sau optiuni de raspuns ambigue.
Un aspect foarte important de avut in vedere in cadrul chestionarelor este sa intrebam de lucruri recente/ experiente recente. Decat experiente aflate deja intr-un trecut putin mai indepartat. Multi, nu isi vor aminti exact anumite intamplari si vor incerca sa raspunda cum cred ca este mai adecavt. Lucru care se intampla si in cazul interviurilor.
Nu folositi doar doua raspunsuri Țda sau nu/ adevarat sau fals. Lasati loc si de altele. Asa cum lumea nu se imparte neaparat in bine si rau,. Alb sau negru, si avem siu o cale de mijloc, asa si raspunsurile utilizatorilor se vor incadra in calea de mijloc. Daca vrem sa vedem si de ce nu au ales da sau nu. Alb sau negru, in momentul in care utilizatorul alege altele, putem lasaun camp de text,m unde utilizatoriul sa isi spuna durerile, sau putem continua cu o intrebare de completare.
Focus groups involve getting users together to talk about your product or service. This method has been around for a long time. It is sometimes criticized because it tends to emphasize group think and doesn’t identify “unmet needs.” To learn more about running a focus group, there’s a great list of “Do’s and Dont’s” from UX Matters.
In much of our research we talk to users in one way or another. Often these methods bleed into each other in practice. Interviewing users is valuable much in the way you interview potential new hire at your organization. The focus here is to gain a deeper understanding of your user, their motivations and background. This is useful data when it comes to building personas. The NN/g have a spectacular article on when interviews are useful.
Do you enjoy people watching? Have you ever sat in a hotel lobby and observed someone checking in? A field study is that but with more intention. They can be a great way to get beyond what a user can tell you they need, identifying the areas where they struggle and don’t even think about it. The areas that have just become part of life or “just the way it is.” We don’t settle for that in UX, and field studies can be a great way to unearth those problems. Jared spool goes so far as to call them “the best tool to discover user needs.”
This method involves testing a mockup, prototype, drawing, or even live code by giving a user tasks and inviting them to complete those tasks while you observe. I am always amazed at the things I learn when I run a usability test. I use this method more than any other and strongly recommend you try it out if you don’t already. Often I hear concern over how expensive this method is perceived to be, but I can tell you from experience that it can actually be rather inexpensive. Check out Steve Krug’s book Rocket Surgery Made Easy and this UX Booth article on usability testing to learn more.
One potential issue with Usability Testing is that human beings often want to be pleasing and might not be honestly critical of your work. This problem can be addressed with A/B Testing. Showing a user two options and asking them to give you feedback comparing the pros/cons of both opens up the conversation and can provide more honest feedback. You can use technology to run A/B Tests in a quantitatively relevant way by presenting users with interface variations in the wild. To make another book recommendation, The Handbook of Usability Testing is an oldie but a goodie and does a great job of digging into both methods. Also, NN/g digs into some intriguing concepts of A/B Testing in this article.
la fel ca si la chestionare, in cadrul interviurilor ar trebui sa mergem pe experiente recente. Memoria umana este supusa greselilor si oamenii nu o sa isi aminteasca exact detaliile utilizarii unui site, sau de multe ori incearca sa gaseasca un raspuns care sa fie pe aceeasi linie cu ce isi amintes, sau il formuleaza sa sune mai logic, chiar daca nu este adevarat. Oamenii mint. E un adevar.
Nu ar trebui sa ii punem pe oameni nici in situatii ipotetice. Nu toti isi pot imagina situatia asa cum o descriem noi, iar datele obtinute pot fi compolet eronate. Asa cum designerii nu sunt neaparat utilizatorii finali, asa nici utilizatorii finali nu sunt designeri sa vizualizeze.
De asemena nici specificatiile nu vor merge. Pasii pe hartie pot suna minunat, insa asta nu inseamna ca si in practica va fi asa. Una din cele ami bune solutii la a vedea reactia utilizatorilor la produsul nostru este un paper prototipe rapid.
Intrebari ce nu ar trebui sa aiab loc intr-un interviu?
Intrebari legate de design
Intrebari legate de cum e mai bine sa se intample un lucru
Comparatii
Actiuni viitoare: ai face asa sau asa? Utilizatorii nu pot prezice cum se vor comporta intr-o situatie viitoare pe care nu o cunosc.
Cat de folositoare ti se pare …
E mai ok sa ii intrebam sa comenteze asupra unor optiuni. Nu vrem sa conducem utilizatorul in interviu, vrem sa il lasam liber sa ne spuna exact ce crede.
Intr-un studiu de la microsoft, , acestia au intrebat utilizatorii sa sugere optiuni noi pentru office 2007, inainte de a incepe lucrul la produs. Cei mai multi dintre respondenti au raspuns cu optiuni care deja existau in office 2003. Care e concluzi ape care a tras-o microsoft de aici?
Problema nu erau optiunile in plus sau in minus, ci disponibilitatea lor si cat de usor era sa le descoperi in program.
Cel mai simplu, intr-un interviu sa primesti opinii competente asupra unui produs, este sa pui utilizaotrul sa il foloseasca. Sa ii dai niste taskuri si sa urmaresti comentariile asupra lui. (inceput de usability testing)
Ce e bun intr-un interviu, este faptul ca te lasa sa
Explorezi atitudinile si comportamentul general al utilizatorului
Obtii o imagine mai mare asupra produsului
Dupa interviu incerci sa rezolvi probleme si le testezi. Dupa cu un usability test te asiguri ca le-ai implementat corect.
De avut in vedere: oameni pot inventa opinii
E destul de periculos sa intrebi un utilizator ce parere are despre un design, pentru ca vor aparea multe comenatrii inutile. Dar daca oameniimentioneaza ei singuri un element de design ca fiind deranjant sau ok, atunci e un element de luat in considerare.
De cate ori ati auzit
Nu am timp pentru asa ceva
Nu am bani pentru asa ceva
Nu vreau sa platesc pentru asa ceva
E o pierdere de timp
Hai sa trecem mai bine direct la design
Eu stiu cel mai bine ce vor utilizatorii
Intuitia mea imi spune ca
Fratele, sora, bunicul, tata a spus ca …
De obicei, clientii sunt mai concetrati pe alte aspecte, altele decat cercetarea in procesul de design: cum sa termine mai repede, cum sa nu raman fara bani, etc. E de datoria designerului sa arate avantajele cere=cetarii, din moment ce acest aspect tine de noi. Din moment ce compania poate creste cu ajutorul informatiilor din research.
Incepeti sa va ganditi la research ca la ceva ce aduce plus valoare companiei si fiti gata sa puneti raspundeti intrebarilor, pe limbajul tuturor. De ce facem research, nu cum o sa facem. Puteti merge cu exprimari ca:
Quicker time to value
Move slow to move fast
Confirming product market fit to de risk development
Increase learning from mvps, allowing quicker iteration.
Incata valorile companiei si do your best sa pui cercetarea in termenii respectivi, termeni mai apropiati clientilor.
You win a race at the finish line, not the starting block.
Moving quickly and breaking things is all the rage these days. Regardless of how you personally feel about this approach, if your boss believes that speed is a team’s #1 priority, it’s unlikely that you’ll be able to convince her otherwise. You may have more luck heartily agreeing that speed is important, and focusing instead on how to define speed. Here’s how a sample conversation might go:
Manager: We don’t have time for research right now. We need to ship feature X ASAP, and can iterate after shipping an MVP. Can you start sketching some wireframes?
Designer: It sounds like we’re on the same page about wanting to ship feature X as quickly as possible. I know you want us to start sketching some solutions right now, but a [sanity check, quick validation, etc.] will help us know we’re heading in the right direction. Speed isn’t just about how quickly you jump of the starting block, it’s about how quickly we get across the finish line.And we’ll get there much faster if we can run in a straight line instead of going in circles.
Imagine you’re a doctor, and a patient comes to see you with a headache. What treatment would you give that patient to fix the headache?
I’m no medical expert, but I think it’s fair to say that a reasonable approach would be:
Patient presents with symptom: headache
Doctor does an examination: visual, temperature, asks questions, etc.
Doctor makes a diagnosis: object in head
Doctor prescribes a treatment: remove the object.
The metrics for what makes a “good” design process has historically been defined by agencies. Though a design process is intangible, agencies have found a way to package up their unique take on design and sell it as their product. This makes sense; if I’m a client looking to have a logo designed, I’m not buying the logo itself, because that hasn’t been designed yet. I’m buying into the process I expect to lead to a good logo.
I’ve seen too many in-house designers struggling to follow “good” design practices within organizations where it’s just not possible. If this is you, don’t beat yourself up. Those designers have:
A dedicated project team focused on this one project
A clear design brief with all stakeholders defined and bought in prior to kickoff
A timeline with dedicated weeks for research
If you’re like any of the in-house designers I’ve met, any one of these items would be a luxury. All three is unheard of. So stop comparing yourself to designers working in agencies, and do the best with what you’ve got.
Design research isn’t all or nothing. Getting feedback on mocks from a few of your friends is better than not getting any feedback at all. Getting on a call with one customer is better than not calling any. Find ways to work research into your company’s process one bit at a time, and be persistent.
User experience cannot exist without users. Creating user interfaces involves intricate and complex decisions. User research is a tool that can help you achieve your goals.
Even the most well thought out designs are assumptions until they are tested by real users. Different types of research can answer different types of questions. Know the tools and apply them accordingly. Leaving the user out is not an option.
To summarize this article in one line:
UX – U = X
(where “X” now means “don’t do it”).