This document summarizes an eye tracking technology company called Gazehawk. It discusses how the technology can be used to analyze how visitors view webpages for usability, advertising, and heatmaps. The technology works in any modern web browser and provides results within 5-10 days. It also outlines Gazehawk's business plan, pricing options, reasons for success, and competitors.

1. BENTLEY “Politehnica”
UNIVERSITY University Timisoara
(UPT) (Romania)
Andrew Peppel
Joe Krawiec
Alin-Cosmin Staicu
Cristina Tit

2. Brian Krausz & Joe Gershenson
Yahoo!, Mozilla, TripAdvisor
Carnegie Mellon University
Mountain View, California
www.gazehawk.com

3. EYE TRACKING
How visitors view webpage
 Usability
 Advertising
 Heatmaps
 “Gaze Replay”

4. TECHNOLOGY
 Any modern web browser
 Web cam eye tracking
 Results in 5-10 days
 Test audience with Analysts

5. BUSINESS PLAN
Making it simple, only
need a Web Browser!
+

6. IT’S ALL ABOUT THE
DELIVERY
o Web Purchase for easy
transactions to customers
o Pricing plans for different
options
o 10 or 20 Person Survey

7. SUCCESS?
Reasons for success
 Valuable market research
 Need
 Quality
 Target Market
Competitors
• Crazyegg
• Eyeworks
• ITU gaze tracker