Sarah Feoli founded Rescue Chocolate in 2010 with a mission to create ethical chocolate and donate profits to animal rescue organizations. She develops unique chocolate bar flavors through a co-packer and donates monthly profits to different animal shelters. Initially starting small with her own savings, she now sells to retailers and through her website. While currently taking time off due to a new child, she sees the socially conscious business model as financially and morally uplifting.
Content Marketing program for healthcare hospitals. This is a proven content marketing playbook for healthcare providers and hospitals. Useful for marketers working in health care organizations who want to implement digital marketing.
Most people, in this world, usually feel like only a chosen few can discover how to turn their passion into a lifestyle they treasure. Even now, you, yes you, may think that seeking to turn your passion into a career is an intangible dream that would be impossible to create.
Content Marketing program for healthcare hospitals. This is a proven content marketing playbook for healthcare providers and hospitals. Useful for marketers working in health care organizations who want to implement digital marketing.
Most people, in this world, usually feel like only a chosen few can discover how to turn their passion into a lifestyle they treasure. Even now, you, yes you, may think that seeking to turn your passion into a career is an intangible dream that would be impossible to create.
Welcome to Issue 13 in which we continue our Journey with Daaji exploring consciousness. This time he takes to the space-time continuum and the creation of the universe from a yogic perspective. Dr. James Doty highlights the role of compassion in our lives and Luke Coutinho and Samara Mahindra share a holistic medical approach to cancer recovery. We also showcase a successful business model on the yogic principles of Yama, learn more about the basic laws of the universe, and go for a spectacular journey of Buddhism in Myanmar. www.heartfulnessmagazine.com
Very interesting book not only for young entrepreneur who set up the startup company but everyone because it's the lifestyle.
http://modoho.com.vn/
Source: Thehappystartupschool
This is a very interesting book not only for young entrepreneurs but everyone because this is the lifestyle.
http://modoho.com.vn/
Source: Thehappystartupschool
Social Responsibility, not only CorporateAgata Piekut
Enterprises misused CSR to build their reputation while the new OPINION LEADERS use their reputation to drive social responsibility. Which in return builds their reputation.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Welcome to Issue 13 in which we continue our Journey with Daaji exploring consciousness. This time he takes to the space-time continuum and the creation of the universe from a yogic perspective. Dr. James Doty highlights the role of compassion in our lives and Luke Coutinho and Samara Mahindra share a holistic medical approach to cancer recovery. We also showcase a successful business model on the yogic principles of Yama, learn more about the basic laws of the universe, and go for a spectacular journey of Buddhism in Myanmar. www.heartfulnessmagazine.com
Very interesting book not only for young entrepreneur who set up the startup company but everyone because it's the lifestyle.
http://modoho.com.vn/
Source: Thehappystartupschool
This is a very interesting book not only for young entrepreneurs but everyone because this is the lifestyle.
http://modoho.com.vn/
Source: Thehappystartupschool
Social Responsibility, not only CorporateAgata Piekut
Enterprises misused CSR to build their reputation while the new OPINION LEADERS use their reputation to drive social responsibility. Which in return builds their reputation.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
1. Rescue Chocolate | Learn how Sarah is
building a business upwards of
$12000/month
Rescue Chocolate – Interesting Name. Tell us about yourself and how did
you come up with this interesting idea. Is it a catering chocolate business?
What exactly?
I’m Sarah Feoli, the founder, and owner of Rescue Chocolate.
The business was founded in January 2010 with a two-fold mission: to
create delicious and ethical chocolate, and to donate profits to animal rescue
organizations.
At the moment we offer 6 different flavors of dark chocolate bars; we often
offer seasonal specialty items and truffles as well.
2. What’s your own background. Were you always proficient in this business,
or did it just strike your mind one fine day?
My background has nothing to do with my profession!
My first love was ballet, and I danced with several professional companies
during my college years. But I always had a fondness for animals—I
volunteered at the local animal shelter when I was growing up.
My love for chocolate came later after I had moved to New York City where
there were all kinds of exotic brands to try.
It wasn’t until after I had adopted my rescued pit bull, Mocha,
and I was walking her in the park one day almost 10 years ago,
that I got the idea for Rescue Chocolate.
3. OK. This is interesting. What went into designing the basic product. Can you
take us through the actual process?
Fortunately, I didn’t have to start from scratch with my own factory,
employees, and recipes.
I found an excellent co-packer which allowed me to work with the executive
chef to develop unique bars and packaging.
I knew I wanted the bars to be vegan, organic, fairly traded, and delicious—
the factory was able to accommodate me on all points. I can suggest
ingredients, and I have the final say on what goes into the Rescue Chocolate
wrapper.
Sometimes a flavor will go through several “drafts,” and sometimes I will
have trusted friends do the taste tests with me. Once or twice I have asked
my online followers for their ideas on flavors they’d like to try.
What organizations do you give to
Here’s a sample:
4. Rocky mountain lab rescue
Mackenzie’s animal sanctuary
Exeter animal shelter
Badass brooklyn animal rescue
Southern states mastiff rescue
Hern states mastiff rescue
Talk us through the process of launch of your business. How does mailing
chocolate happen (or shipping chocolates)?
I started small with just 2 flavors that the co-packer already produced for
other brands. I was able to order a small enough run that I could cover the
cost with my own savings.
The first charity beneficiary I chose was a coalition of rescuers working in the
aftermath of a hurricane in Haiti.
In subsequent months I chose different non-profits throughout the United
States, which turned out to be a great marketing vehicle.
It meant that each month there was a whole new pool of potential customers
who would hear about the company, and who would be motivated to buy
because their favorite organization would be receiving my profits (plus these
would be organic chocolate gifts).
Mailing chocolates is so much fun when there is their favorite organization
receiving part of proceeds.
Initially, I sold exclusively from my own website. Gradually I developed
relationships with retailers who now purchase wholesale from me.
5. What are some of the organizations that your company gives to?
Here are few –
Rocky Mountain Lab Rescue
Mackenzie’s Animal Sanctuary
Exeter Animal Shelter
Badass Brooklyn Animal Rescue
Southern States Mastiff Rescue
How is your repeat customer rate like? Can you take us through how you
attract and retain customers?
My sales are evenly split between repeat and new customers.
Social media play a big part in acquisition.
I also reach out to specialty markets such as vegan groceries, pet stores,
veterinarian offices, and natural markets.
I’m a demon about gathering email addresses and sending out
an e-newsletter once or twice per month.
For retention, I rely on the high quality of the product, the
excellent reputations of my rescue partners, and responsive
customer service (responding in 24 hours or less).
6. What is the current situation? How do you see yourself in the next 12
months?
At the moment I am not in a position to introduce new flavors or to expand
the business.
I recently gave birth to my first child, which is taking up a good chunk of my
time. After a year or so, I may be interested in ramping up once again.
As a woman founder, do you see this as only financially uplifting? Or
otherwise too? If yes, then how?
Because Rescue Chocolate has a “social good” component, the company is
not only financially uplifting but morally uplifting as well.
I like knowing that I am doing my small part to eradicate the problem of pet
overpopulation.
The business model also turns out to be a perfect one for a woman who
wants to be home with her children. I have a storage and shipping area
nearby. So it’s super easy for me to integrate the business with other aspects
of my life.
What tools or services did you use?
My website is hosted by Register.com. My online shopping cart is
by Shopify. I use Mailchimp for email marketing. My go-to shipper is the US
Postal Service. For transportation, it’s usually Lyft.
7. Which are some resources, books, articles or podcasts that have been useful
to you, and would share with your readers
I love everything Tim Ferriss produces, The 4-Hour Work Week played a
part in my starting Rescue Chocolate, and now his podcast, The Tim Ferriss
Show is a constant source of inspiration.
Other great podcasts for inspiration are
How I Built This
This Week in Startups
Masters of Scale
I don’t only go for business resources, though, because being well-rounded
is ultimately very helpful in business.
Novels can give me the best insights into the psychology of real-life
customers, as can storytelling podcasts like The Moth or Story Collider.
I also focus on quality downtime, so I meditate on my own or with the Insight
Timer (app).
8. Many times women feel that businesses are for only for men. What’s your
take?
Women have a unique perspective that can be helpful in business.
With Rescue Chocolate specifically, I cater to a belief that many
women have: high quality chocolate is an important component
to a well-rounded diet.
By emphasizing animal rescue, I also tap into women’s natural compassion
for our companion animals. Of course, men can be very compassionate too,
but in my mind, women are the leaders.
9. Looking to kick start your own venture?
Hi ! This is Misha
I interview women founders building profitable businesses
My idea is for other women to get inspired by these actionable tell all stories
and start their own profitable enterprises.
I am hugely inspired by inspirational interview series starters
like IndieHackers, StarterStory by Pat Walls, Failory, SpaceBandits and
have put significant efforts in reaching out to women founders in order to get
started.
10. If you are a woman founder, and looking for actionable advise from other
girls like you, subscribe to the mailing list. If you think your story is worth
sharing, don’t hesitate in mailing me