The document proposes introducing business analysts (BAs) and product owners (POs) to the development process to address issues with requirements definition and feature criteria. Developers previously defined their own ideas rather than following requirements, leading to bugs. BAs would define and manage requirements, simplifying them from bug reports and past projects. The PO would provide user-focused visions and stories for features to guide development. Introducing these roles in sprint planning would help ensure deliverables meet production needs and perspectives of all stakeholders.