Alex Swift is a cloud-based emergency contact solution that allows users to store their emergency contacts and preferred methods of contact. In the event of an emergency, authorized individuals can access this information from the AlexSwift.com website or mobile apps. The project is led by a team that includes Jack, Tom, Nicky, Eric, and Vincent. The app uses technologies like MVC 5, AngularJS, Bootstrap, and Twilio to power its backend, frontend, and automated calling capabilities on both web and mobile platforms.