Representation
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Social representations like stereotypes and beliefs are shared among social groups and influence media. All media aims to use realism to seem believable, but audiences are now more knowledgeable so media seems less realistic. However, audiences understand genres like sci-fi are not real and suspend disbelief to enjoy them. Dramas especially aim to depict real life realistically and typically have downbeat endings to emphasize realism, with stories audiences can relate to from their own or others' experiences if not too far-fetched. To make their short film drama successful, the document advises understanding how to capture real life experiences, choosing a realistic yet interesting topic people can relate to, and thoroughly researching historical context like appropriate dress and settings to accurately portray their
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Question 1 final
Our documentary about paranormal activity met several conventions of short film form and promotion.
The documentary was 7 minutes, meeting the convention of short film length between 2-20 minutes. It was based on real paranormal events and theories to engage audiences like realistic short films typically do.
The poster used symbolic icons like shadows to represent mystery without explicitly stating the topic, engaging niche audiences as unconventional documentaries often do. It lacked interviewees due to production challenges, instead using a model to effectively set a spooky tone.
The documentary and its promotion aimed to meet conventions where logical while allowing flexibility to best represent its unconventional topic to its niche target audience.
Evaluation
Our film aims to represent teenagers aged 15+ by featuring young characters and focusing on their everyday lives. We chose to distribute the film through a smaller British company rather than larger American ones in order to better target our intended teenage audience. Through our characters, pacing, and focus on a female protagonist, we aimed to engage this target audience and subvert expectations for the thriller genre. The process of constructing the film taught us to utilize various technologies like PowerPoint, blogs, and video editing software to plan, communicate, film, and edit our media product effectively.
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Evaluation part 4 – audience identification
1) Audience identification is important for films to generate profit through word-of-mouth advertising. Targeting a specific audience increases the chances of a film's success over trying to appeal to all audiences.
2) The document analyzes the target demographic for the film, identifying teenagers and young adults aged 15-25 primarily in English-speaking countries as the intended viewers.
3) Psychographic profiling indicates the film aims for "mainstreamers" and "explorers" who seek security/sentimentality or experience/unconventionality, respectively.
Evaluation
The document discusses how the filmmaker's media product represents teenagers as the target audience by featuring teenage protagonists and focusing on issues relevant to them. Technologies used in the process included film equipment, editing software, social media, and blogs to conduct research, communicate with the audience, and produce and distribute the film. The filmmaker learned how to utilize various technologies effectively throughout the project.
Audience identification
The document discusses identifying the target audience for a film. It identifies several key demographic groups the film aims to appeal to:
- Teens, due to the teen protagonists and focus on social media.
- All genders and sexualities.
- English speaking countries only due to no translations.
It also discusses socio-economic groups A-C1 who would be interested in the dangers of social media. The film aims to draw in phone and laptop users who can relate to the protagonist. Psychographic profiling shows explorers and mainstreamers would be attracted due to new experiences and relating to the purpose of the film.
Question 1
Our production of a short documentary about paranormal activity met several conventions of form for the genre. Our 7-minute documentary adhered to the typical length of 2-20 minutes for short films. We based our documentary on real events and theoretical situations to achieve realism, a convention for short films. For our film poster, we included icons to convey the mystery genre and used a model rather than interviewees as the focal image since we had not finalized interviews. On our film review double-page spread, we included screenshots from the documentary to break up the text and a focal image incorporating the poster model to tie the pieces together respecting each element's separate brand identity.
Evaluation 1
Through researching similar films and media products within the genres of social realism and thriller, the document discusses how the film, poster, and review challenge and develop conventions. Some conventions used include urban locations to portray social realism, focusing on the issue of kidnapping to strike an emotional chord, and using non-diegetic sounds to heighten tension. Cinematography with shots like POV and close-ups engage viewers in a voyeuristic way. Budget constraints required using a DSLR camera instead of high-def cameras. Some "vows of chastity" from the Dogme 95 rules were challenged, like using props beyond the film location.
Kiran Hothi G321 Evaluation
The document discusses a horror film media product created by the author and their group to fit within horror film conventions but also challenge typical conventions. They drew inspiration from films like Scream and Blair Witch Project. While including typical horror elements like violence and screaming, they also used an original storyline and filming style like Blair Witch Project to make their film unique. Their target audience was teenagers and young adults, so they featured young adult characters and settings teenagers could relate to. Overall, the author feels they successfully created an entertaining horror film that challenged conventions through planning, research, and use of new technology like iMovie.
CCTV-Powerpoint-Presentation
The document summarizes a student film project about government control through CCTV cameras. Simon came up with the story idea and directed the film, which was shot at their college for convenience. Kate and Katie took main acting roles and helped with camera work and locations. Matthew helped with editing. The film aimed to feel realistic through conventional clothing, political issues like gun culture, and location choice. It represented the social group of English schoolchildren through language, clothing and setting. The film targeted an audience of students aged 16-25 interested in school murders and current issues. It was edited using Premier Pro and had limitations from handheld camera use. The students learned filmmaking skills and feel their opening drew in viewers well.
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
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use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
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Representation
- 2. Social representation is a number of factors and values such as, stereotypes, ideas and beliefs that are shared among social groups.
- 3. All kinds of media use realism to try represent real life to make whatever their media more believable. As there is an increase in media knowledge due to technology there is more knowledge to the audiences that make the media less believable. However there is also the knowledge that there is some genres in film that they know cannot be real such as in sci-fi so they suspend their disbelief and adjust their thought to allow them to enjoy the film.
- 4. In the film industry however extreme the film genre may be or storyline there is still the element of realism so the audience can believe what is happening. However realism features mainly in dramas as their aims are to be rea life.
- 5. Because of dramas having the most realism in them, a convention of this tends to be a down beat ending rather than happy to emphasise on that real life element. Within these dramas there is always the expectation to have the same aspect and connection to their own life experiences or a recognisable reality of someone else's life – not too far fetched to not be believed.
- 6. There is many factors that make our short film a hard task to achieve, however, understanding how we are meant to capture the real life experiences will make the task easier as we know our aims. As we are creating a drama, we need to make sure we are using a topic that is real and that people can relate to, although it does have to be something different so people want to watch our short film and not be the same as something else.
- 7. The topic we have chosen to base our short film on is war as we know that everyone has the knowledge on war, particularly World War 2. We have to ensure that we get the correct dress wear for that time and also the correct area as there are buildings and cars that wouldn’t have been there in that day and age.
- 8. Context is very important to know what exactly was happening during these periods that we are setting our short film in, so carrying out research and possibly creating a fact file will be useful to guarantee that we get it right in the filming process.