MarketsandMarkets expects the global smartphone security market to grow from 387.15 million in 2010 to $2964.89 million by 2016 at a CAGR of 43.97% from 2011 to 2016. Key issue in the industry today is battery overdrain and mobile handset and security software incompatibility.

1. Global Smartphone Security Market by Operating Systems, Ownership & Features
(2011 – 2016)
Published: September 2011
Price: $ 4650
The advancements in technology have made available a variety of features that were
earlier accessible through personal computers to be easily accessed through mobile
phones; for instance, web browsing, emailing, and others. Popularity of applications such
as Facebook, Twitter, and others has increased the usage of mobile phones in order to
update the status messages instantly on the move.
As the usage of smartphone is increasing; their vulnerability to viruses, spams and
malwares floating on the web is also on the rise. Smartphones are also required to be
made safe and secure as we do for personal computers. This has necessitated and boosted
the growth of smartphone security market. Though PC viruses have been in existence for
over 25 years, mobile viruses’ have very recently started to enter in the market from
about 2004 onwards.
MarketsandMarkets expects the global smartphone security market to grow from
387.15 million in 2010 to $2964.89 million by 2016 at a CAGR of 43.97% from 2011 to
2016. Key issue in the industry today is battery overdrain and mobile handset and security
software incompatibility.
The overall smartphone security market is segmented on the basis of mobile operating
systems, ownership, and features. Mobile operating systems consist of following operating
systems: Symbian, Android, Windows Mobile, Blackberry, iOS, and Other OS. The market
by ownership is segmented into individual and business segment. The market by features
is segmented into anti-virus, anti-theft, anti-phishing, encryption, anti-spam, and others.
Others include anti-malware, privacy audit, and parental control.
Browse All: Telecommunication Market Research
The global smartphone security market is segmented into four geographies: North
America, Europe, Asia Pacific and Japan, and ROW (Rest of the world). Europe forms the
largest segment with about 32% of the overall market, followed by North America
whereas; APJ is the fastest growing region with a CAGR of 48.58%.
Scope of the report
The report provides extensive analysis of “global smartphone security market segmented
on the basis of mobile operating systems, ownership, and features including current

2. market trends, industry drivers, and challenges for better understanding of the market.
This report covers the strategies followed by “global smartphone security” players.
Market overview
This section discusses the market definition of “global smartphone security market”. It also
discusses the way market is segmented and the methodology and assumptions considered
for forecasting the revenue. The winning imperatives, along with the burning issues in the
market are covered as well. Drivers, restraints, and opportunities for “global smartphone
security market" has also been covered in this section.
Market segmentation
This research report categorizes the global smartphone security market for forecasting the
revenue and analyzing the trends in each of the following submarkets:
On the basis of operating systems
 Symbian
 Blackberry
 Android
 Windows
 iPhone OS
 Others (Bada, Palm, Linux, and Java OS)
On the basis of type of users
 Individual
 Business
On the basis of security features
 Anti-virus
 Anti-theft
 Data encryption
 Others (Anti-malware, anti-spyware, anti-spam, privacy audit, and parental control)
On the basis of geography
 North America
 Europe
 Asia-Pacific & Japan (APJ)
 ROW (Rest of the World)
 Geographic analysis
This section provides a brief overview of all the geographies pertaining to global
smartphone security market segmented on the basis of mobile operating systems,

3. ownership, and features, it covers the trends prevailing in each geography and the factors
which are impacting the overall market in that particular geography.
Company profiles
This section provides the company profiles of major companies participating in the “global
smartphone security market by operating system ownership & features”. Company profiles
include a brief overview of the company, primary business, financial overview, strategies
followed by developments.
Table Of Contents
EXECUTIVESUMMARY
1INTRODUCTION
2.SUMMARY
3.MARKETOVERVIEW
3.1.MARKETDYNAMICS
3.1.1.WINNINGIMPERATIVESANALYSIS
3.1.2.MARKETOPPORTUNITIES
3.1.3.BURNINGISSUES
3.2.CHANGESINTHEANTIVIRUSINDUSTRY
3.3.TRENDSINIDENTITYMANAGEMENT
3.4.PRICINGTRENDSINANTIVIRUSMARKET
3.5.ANTIVIRUSVENDORANALYSIS
3.6.DISTRIBUTIONCHANNELANALYSIS
3.7.TRENDSINOPERATINGSYSTEMS
3.8.VENDORANALYSIS
4.COMPUTERVIRUSINDUSTRYOVERVIEW
4.1.TYPESOFCOMPUTERVIRUS
4.1.1.RESIDENTVIRUSES
4.1.2.DIRECTACTIONVIRUSES
4.1.3.OVERWRITEVIRUSES
4.1.4.BOOTVIRUS
4.1.5.MACROVIRUS
4.1.6.DIRECTORYVIRUS
4.1.7.POLYMORPHICVIRUS
4.1.8.FILEINFECTORS
4.1.9.COMPANIONVIRUSES
4.1.10.FATVIRUS
4.1.11.WORMS
4.1.12.TROJANSORTROJANHORSES
4.1.13.LOGICBOMBS
4.2.COMPUTERVIRUSIDENTIFICATIONMETHODS
4.2.1.SIGNATUREBASEDDETECTION
4.2.2.HEURISTICS
4.2.3.ROOTKITDETECTION
4.2.4.OTHERMETHODS
4.2.4.1.CloudAntivirus

4. 4.2.4.2.NetworkFirewall
4.2.4.3.OnlineScanning
4.2.4.4.SpecialistTools
5.COMPUTERANTIVIRUSMARKET
5.1.CONSUMERANTIVIRUSMARKET
5.2.CORPORATEANTIVIRUSMARKET
5.3.ENTERPRISEANTIVIRUSMARKET
6.TYPESOFCOMPUTERANTIVIRUSSOFTWARE/SCANNERS
6.1.CONVENTIONALDISKSCANNER
6.2.MEMORYRESIDENTSCANNERS
6.3.BEHAVIORBASEDDETECTION
6.4.STARTUPSCANNERS
6.5.INOCULATION
7.WIRELESSINDUSTRYOVERVIEW
7.1.TYPESOFMOBILEVIRUS
7.1.1.BRADOR
7.1.2.CABIR
7.1.3.CARDBLOCK
7.1.4.CARDTRAP
7.1.5.COMMWARRIOR
7.1.6.CXOVER
7.1.7.DAMPIG
7.1.8.DOOMED
7.1.9.DUTS
7.1.10.FONTAL
7.1.11.LOCKNUT
7.1.12.MMSBOMBER
7.1.13.SKULLS
7.1.14.VELASCO
7.1.15.QDIAL
8.COMPONENTSOFMOBILESECURITYSYSTEM
8.1.MOBILESECURITYMONITORSYSTEM
8.2.MOBILESECURITYSCANNINGSYSTEM
8.3.MOBILESECURITYUPDATESYSTEM
9.ISSUESINANTIVIRUSIMPLEMENTATION
9.1.UNEXPECTEDRENEWALCOSTS
9.2.PROBLEMSCAUSEDBYFALSEPOSITIVES
9.3.SYSTEMANDINTEROPERABILITYRELATEDISSUES
9.4.EFFECTIVENESS
9.5.NEWVIRUSES
9.6.ROOTKITS
10.DECISIONSUPPORTDATABASE
10.1.TOTALDESKTOP/LAPTOPDEVICESANTIVIRUSFORECAST
10.1.1.DESKTOPDEVICESINSTALLEDBASE

5. 10.1.2.DESKTOPDEVICESSHIPMENTS
10.1.3.DESKTOPDEVICESRETAILREVENUES
10.2.TOTALHANDHELDDEVICESANTI-VIRUSMARKET
10.3.PDAMARKETFORECASTS
10.3.1.PDAINSTALLEDBASE
10.3.2.PDASHIPMENTS
10.3.3.PDARETAILREVENUES
10.4.MOBILEPHONEMARKETFORECAST
10.4.1.SMARTPHONESINSTALLEDBASE
10.4.2.SMARTPHONESHIPMENTS
10.4.3.MOBILEPHONERETAILREVENUES
10.5.FUTUREGROWTHAREASINMOBILEANTIVIRUSMARKET
10.5.1.MOBILEPHONESHIPMENTS
10.5.2.MOBILEPHONESUBSCRIBERS
11.GEOGRAPHICANALYSIS
11.1.NORTHAMERICA
11.2.ASIA-PACIFIC
11.3.EMEA
11.4.ROW
12.COMPETITIVELANDSCAPE
13.VENDORPROFILES
13.1.SYMANTEC
13.2.MCAFEE
13.3.TRENDMICRO
13.4.ALWIL
13.5.COMPUTERASSOCIATES
13.6.ESET
13.7.F-SECURE
13.8.FRISK
13.9.GRISOFT
13.10.H+BEDV
13.11.INDEFENSE
13.12.INTERNETSECURITYSYSTEMS
13.13.KASPERSKY
13.14.JUNIPERNETWORKS/NETSCREEN
13.15.CHECKPOINTSOFTWARETECHNOLOGIES
13.16.MINUTEGROUP
13.17.PANDA
13.18.RSASECURITY
13.19.SOFTWIN
13.20.SOPHOS
13.21.SONICWALL
13.22.VERISIGN
13.23.WATCHGUARDTECHNOLOGIES
13.24.WEBSENSE
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