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1. Emerging Opportunities in the Sub-Saharan African Consumer
Finance Market: Market Size, Strategies, Products and Competitive
Landscape
Synopsis
 The report provides market analysis, information and insights on the Sub-Saharan
African consumer finance market, including:
 Current and forecast values for the Sub-Saharan African consumer finance market
 Comprehensive, country-specific analysis of the industry’s market attractiveness and key
trends and drivers supporting the growth of the consumer finance market in Sub-Saharan
African countries
 Detailed analysis of the marketing strategies adopted by banks in Sub-Saharan African
countries for selling consumer loans
 Detailed analysis of the challenges affecting the Sub-Saharan African consumer finance
market
 Company profiles of the major banks in the Sub-Saharan African consumer finance
market
Executive summary
Among the Sub-Saharan markets covered in this report, South Africa leads the consumer finance
industry, followed by Nigeria, Kenya and Botswana. The South Africa consumer finance market
grew at a compound annual growth rate (CAGR) of 6.14% during the review period (2007–
2011). It is projected to retain a high CAGR of 3.29% over the forecast period (2012–2016). The
robust growth will be primarily driven by rising disposable income, but strict money lending
measures will also contribute to the industry’s growth. The Nigerian consumer finance industry
is projected to register a CAGR of 21.18% over the forecast period. The strong growth will be
driven by the country’s improving macroeconomic conditions, government intervention and
rising domestic demand for consumer finance products. The Kenyan consumer finance market is
projected to record a CAGR of 18.21% over the forecast period, driven by the strong
macroeconomic conditions and the growing consumer demand for consumer finance products.
The Botswanan consumer finance market also recorded strong growth during the review period.
Robust real estate industry growth and growing demand for infrastructure development in Sub-
Saharan Africa have driven the rising value of the housing loan categories in South Africa,
Kenya, Nigeria and Botswana during the review period. South Africa was the largest market for
the housing loan category.
Scope
 This report provides an extensive analysis of the consumer finance market in Sub-
Saharan Africa

2.  It details historical values for the consumer finance market in Sub-Saharan Africa for
2007–2011, along with forecast figures for 2012–2016
 The report provides a detailed analysis on key trends, drivers, marketing strategies and
challenges in the consumer finance market in Sub-Saharan Africa
 It outlines the current regulatory frameworks in the industry
 It details the marketing strategies adopted by various banks
 It profiles the major banks in Sub-Saharan Africa
Key highlights
 Housing loans is the largest category in the South African consumer finance market,
accounting for 51.5% of the total consumer finance market in 2011. The personal loan
segment is the second-largest category, accounting for 28.2% of the total market in 2011.
 The increasing number of vehicle imports into Nigeria is expected to drive the growth of
auto sales, boosting the market for auto loans in the country.
 Healthy economic growth and rising income levels encouraged more people to purchase
houses during the review period. The number of outstanding housing loan accounts in
Kenya increased from 8,724 in 2007 to 16,135 in 2011. The number of housing loans will
continue to increase over the forecast period.
 People in Botswana have traditionally been very conservative regarding credit. While the
attitude has been changing over the last decade, any slowdown in economic growth in the
country may result in consumers returning back to their traditional, conservative
behavior.
Reasons to buy
 Make strategic business decisions using historic and forecast market data related to the
Sub-Saharan African consumer finance industry and each market within it
 Understand the key market trends and growth opportunities within the Sub-Saharan
African consumer finance market
 Assess the competitive dynamics in the Sub-Saharan African consumer finance market
 Gain insights in to the marketing strategies adopted by banks to sell consumer finance
products
 Gain insights into key regulations governing the consumer finance market in Sub-
Saharan African countries.
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emerging-opportunities-in-the-sub-saharan-african-consumer-finance-market-market-
size-strategies-products-and-competitive-landscape.html
Report Details:
Published: August 2012
No. of Pages: 141

3. Price: Single User License: US$ 2950 Corporate User License: US$ 8850
Table of contents
1 Executive Summary
2 Sub-Saharan Africa – Consumer Finance Market Benchmarking
2.1 Sub-Saharan Africa – Consumer Finance Market Dynamics
2.1.1 Housing loans
2.1.2 Personal loans
2.1.3 Auto loans
2.1.4 Credit card loans
2.1.5 Education loans
2.2 Macroeconomic Factors
3 Consumer Finance Market in South Africa
3.1 Outlook of Consumer Finance in South Africa
3.2 South African Consumer Finance Market Dynamics
3.2.1 Macroeconomic fundamentals
3.2.2 Consumer attitude towards credit
3.2.3 Key performance indicators
3.2.4 Regulatory framework
3.3 South African Consumer Finance Market Size and Growth Potential
3.3.1 Overview
3.3.2 Personal loans
3.3.3 Credit card loans
3.3.4 Auto loans
3.3.5 Housing loans
3.3.6 Education loans
3.4 Key Trends and Growth Drivers for the South African Consumer Finance Market
3.5 Industry Structure and Competitive Landscape
3.5.1 Company profiles
3.6 Strategies
3.6.1 Marketing and product strategies
3.6.2 Market entry strategies
3.6.3 Expansion and growth strategies
3.7 Challenges
4 Consumer Finance Market in Nigeria
4.1 Future Outlook of Consumer Finance in Nigeria
4.2 Nigerian Consumer Finance Market Dynamics

4. 4.2.1 Macroeconomic fundamentals
4.2.2 Consumer attitude towards credit
4.2.3 Key performance indicators
4.2.4 Regulatory framework
4.3 Nigerian Consumer Finance Market Size and Growth Potential
4.3.1 Overview
4.3.2 Personal loans
4.3.3 Credit card loans
4.3.4 Auto loans
4.3.5 Housing loans
4.3.6 Education loans
4.4 Key Trends and Growth Drivers for the Nigerian Consumer Finance Market
4.5 Industry Structure and Competitive Landscape
4.5.1 Market shares of Nigerian banks by asset size
4.5.2 Company profiles
4.6 Strategies
4.6.1 Marketing and product strategies
4.6.2 Market entry strategies
4.6.3 Growth strategies
4.7 Challenges
5 Consumer Finance Market in Kenya
5.1 Future Outlook of Consumer Finance in Kenya
5.2 Kenyan Consumer Finance Market Dynamics
5.2.1 Macroeconomic fundamentals
5.2.2 Consumer attitude towards credit
5.2.3 Key performance indicators
5.2.4 Regulatory framework
5.3 Kenya Consumer Finance Market Size and Growth Potential
5.3.1 Overview
5.3.2 Personal loans
5.3.3 Credit card loans
5.3.4 Auto loans
5.3.5 Housing loans
5.3.6 Education loans
5.4 Key Trends and Growth Drivers for the Kenyan Consumer Finance Market
5.5 Industry Structure and Competitive Landscape
5.5.1 Market share of Kenyan banks by assets
5.5.2 Market share of Kenyan banks by number of loan accounts
5.5.3 Housing loans market share
5.5.4 Company profiles
5.6 Strategies
5.6.1 Marketing and product strategies

5. 5.6.2 Market entry strategies
5.6.3 Growth strategies
5.7 Challenges
6 Consumer Finance Market in Botswana
6.1 Future Outlook of Consumer Finance in Botswana
6.2 Botswanan Consumer Finance Market Dynamics
6.2.1 Macroeconomic fundamentals
6.2.2 Consumer attitudes towards Credit
6.2.3 Key performance indicators
6.2.4 Regulatory framework
6.3 Botswana Consumer Finance Market Size and Growth Potential
6.3.1 Overview
6.3.2 Housing loans
6.3.3 Auto loans
6.3.4 Credit card loans
6.3.5 Personal loans
6.3.6 Education loans
6.4 Key Trends and Growth Drivers for the Botswana Consumer Finance Market
6.5 Industry Structure and Competitive Landscape
6.5.1 Overview
6.5.2 Company profiles
6.6 Business and Operational Strategies
6.6.1 Marketing and product strategies
6.6.2 Market entry strategies
6.6.3 Expansion and growth strategies
6.7 Challenges
7 Appendix
7.1 About BRICdata
7.1.1 Exchange rate
7.1.2 Areas of expertise
7.2 Methodology
7.3 Disclaimer
List Of Tables
Table 1: Sub-Saharan African Countries’ Macroeconomic Conditions, 2011
Table 2: Sub-Saharan African Countries’ Macroeconomic Indicators, 2011
Table 3: South Africa Consumer Finance Market Outlook (ZAR Billion), 2011–2016
Table 4: South African GDP at Constant Prices (US$ Billion), 2007–2016 (Base Year 1999–
2000)
Table 5: South African Inflation Rate (%), 2007–2016

6. Table 6: Market Size of the South African Banking Sector
Table 7: List of Banks in South Africa
Table 8: South African Banking Industry Value by Consumer Loans and Deposits (US
Billion), 2007–2016
Table 9: South African Banking Industry Growth by Performance Indictor (%), 2007–2011
Table 10: South African Banking Industry Growth by Performance Indictor (%), 2011–2016
Table 11: South African Consumer Finance Market Size by Category (US$ Billion), 2007–
2016
Table 12: South African Consumer Finance Market Size by Category (ZAR Billion), 2007–
2016
Table 13: South African Personal Loans Category Size (US$ Billion), 2007–2016
Table 14: South African Personal Loans Category Size (ZAR Billion), 2007–2016
Table 15: South African Credit Card Loans Category Size (US$ Billion), 2007–2016
Table 16: South African Credit Card Loans Category Size (ZAR Billion), 2007–2016
Table 17: South African Auto Loans Category Size (US$ Billion) 2007–2016
Table 18: South African Auto Loans Category Size (ZAR Billion), 2007–2016
Table 19: South African Housing Loans Category Size (US$ Billion), 2007–2016
Table 20: South African Housing Loans Category Size (ZAR Billion), 2007–2016
Table 21: South African Education Loans Category Size (US$ Billion), 2007–2016
Table 22: South African Education Loans Category Size (ZAR Billion), 2007–2016
Table 23: South African Credit Card Transaction Values and Volumes, 2008–2011
Table 24: List of Foreign Banks in South Africa
Table 25: Nigerian Consumer Finance Market Outlook (NGN Billion), 2011–2016
Table 26: Nigerian GDP at Constant Prices (US$ Billion), 2007–2016 (Base Year 1999–
2000)
Table 27: Nigerian Inflation Rate (%), 2007–2016
Table 28: Nigerian Population (Million), 2007–2016
Table 29: Nigerian Banking Industry – Key Financial Metrics (US$ Billion), 2007–2011
Table 30: Nigerian Banking Industry – Key Financial Metrics (US$ Billion), 2012–2016
Table 31: Nigerian Consumer Finance Market Size (US$ Billion), 2007–2016
Table 32: Nigerian Consumer Finance Market Size (NGN Billion), 2007–2016
Table 33: Nigerian Personal Loans Category Size (US$ Billion), 2007–2016
Table 34: Nigerian Personal Loans Category Size (NGN Billion), 2007–2016
Table 35: Nigerian Credit Card Loans Category Size (US$ Million), 2007–2016
Table 36: Nigerian Credit Card Loans Category Size (NGN Billion), 2007–2016
Table 37: Nigerian Auto Loans Category Size (US$ Billion), 2007–2016
Table 38: Nigerian Auto Loans Category Size (NGN Billion), 2007–2016
Table 39: Nigerian Housing Loans Category Size (US$ Billion), 2007–2016
Table 40: Nigerian Housing Loans Category Size (NGN Billion), 2007–2016
Table 41: Nigerian Educational Loans Category Size (US$ Million), 2007–2016
Table 42: Nigerian Educational Loans Category Size (NGN Billion), 2007–2016
Table 43: Nigerian GDP Per Capita, Current Prices (US$ dollars), 2007–2016
Table 44: Banks in Nigeria

7. Table 45: Nigerian Banking Models
Table 46: First Bank of Nigeria Plc, Key Facts
Table 47: United Bank for Africa, Key Facts
Table 48: Guaranty Trust Bank Plc, Key Facts
Table 49: Zenith Bank Plc, Key Facts
Table 50: Access Bank Plc, Key Facts
Table 51: Diamond Bank Plc, Key Facts
Table 52: Ecobank Group, Key Facts
Table 53: Market Entry Strategies of Foreign Banks in Nigeria
Table 54: Kenyan Consumer Finance Market Value by Category (KES Billion), 2011–2016
Table 55: Kenyan GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–
2016
Table 56: Kenyan Inflation Rate (%), 2007–2016
Table 57: Kenyan Banks Total Assets (KES Billion), 2007–2011
Table 58: Kenyan Commercial Banks Total Deposits (KES Billion), 2007–2011
Table 59: Kenyan Consumer Finance Market Size (US$ Billion), 2007–2016
Table 60: Kenyan Consumer Finance Market Size (KES Billion), 2007–2016
Table 61: Kenyan Personal Loans Category Size (US$ Billion), 2007–2016
Table 62: Kenyan Personal Loans Category Size (KES Billion), 2007–2016
Table 63: Kenyan Credit Cards Loans Category Size (US$ Million), 2007–2016
Table 64: Kenyan Credit Cards Loans Category Size (KES Billion), 2007–2016
Table 65: Kenyan Auto Loans Category Size (US$ Billion), 2007–2016
Table 66: Kenyan Auto Loans Category Size (KES Billion), 2007–2016
Table 67: Kenyan Housing Loans Category Size (US$ Billion), 2007–2016
Table 68: Kenyan Housing Loans Category Size (KES Billion), 2007–2016
Table 69: Kenyan Educational Loans Category Size (US$ Million), 2007–2016
Table 70: Kenyan Educational Loans Category Size (KES Billion), 2007–2016
Table 71: Kenyan University Enrollments, 2008–2011
Table 72: Kenyan Credit Card, 2007–2011
Table 73: Kenyan Banking Sector Market Shares by Assets (%), 2011
Table 74: Kenyan Banking Sector Market Shares by Number of Loan Accounts (%), 2011
Table 75: Kenyan Housing Loan Market – Leading Companies (% Share), 2011
Table 76: Barclays Bank of Kenya Ltd, Main Products
Table 77: Kenya Commercial Bank, Key Facts
Table 78: Representative Offices of Foreign Banks in Kenya
Table 79: Representative Offices of Foreign Banks in Kenya
Table 80: Kenyan Car Sales, 2008–2011
Table 81: Kenyan Interest Rates (%), 2007–2011
Table 82: Botswana Consumer Finance Market Outlook (BWP Million), 2011–2016
Table 83: Botswanan GDP at Constant Prices (US$ Billion), 2007–2016 (Base Year 1999–
2000)
Table 84: Botswanan Inflation Rate (%), 2007–2016
Table 85: Botswanan Commercial Banks – Total Assets (BWP Billion) 2007–2011

8. Table 86: Botswanan Commercial Banks – Total Deposits (BWP Billion), 2007–2011
Table 87: Botswanan Consumer Finance Market Size (US$ Million), 2007–2016
Table 88: Botswanan Consumer Finance Market Size (BWP Million), 2007–2016
Table 89: Botswanan Housing Loans Category (US$ Million), 2007–2016
Table 90: Botswanan Housing Loans Category (BWP Million), 2007–2016
Table 91: Botswanan Auto Loans Category (US$ Million), 2007–2016
Table 92: Botswanan Auto Loans Category, (BWP Million), 2007–2016
Table 93: Botswanan Credit Cards Category (US$ Million), 2007–2016
Table 94: Botswanan Credit Cards Category (BWP Million), 2007–2016
Table 95: Botswanan Personal Loans Category (US$ Million), 2007–2016
Table 96: Botswanan Personal Loans Category (BWP Million), 2007–2016
Table 97: Botswanan Education Loans Category (US$ Million), 2007–2016
Table 98: Botswanan Education Loans Category (BWP Million), 2007–2016
Table 99: Botswana – Three-to-Five-Year Loan Values (BWP Billion), 2007–2011
Table 100: Botswanan Interest Rates (%), 2007–2011
Table 101: Botswana – Number of Credit Cards Issued (Thousands), 2006–2010
Table 102: Botswanan Transactions through POS Terminals (Thousands), 2007–2011
Table 103: Botswanan Banking Industry – Key Figures, FY2009–FY2010
Table 104: Standard Chartered Bank, Botswana, Key Facts
Table 105: Barclays Bank, Botswana, Key Facts
Table 106: Standard Bank, Botswana, Key Facts
Table 107: First National Bank of Botswana, Key Facts
Table 108: Bank Gaborone Ltd, Key Facts
Table 109: Letshego Holdings, Key Facts
Table 110: Botswana – List of Foreign Banks (2011)
Table 111: Annual Exchange Rate, 2007–2016
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