In the world of startups, entrepreneurs are cavorting around the world for getting investments in their business ideas. But to get there ideas to their investors, they need to have a business model to show to get a clear idea about what the business idea is all about. Thus there is a need for a perfect example of a business model to acknowledge what a business model presentation should contain. Here is an example of pluviocity- a business model presentation for a rainwater harvesting system construction development company who wants the investment from investors to start their operations in the country of India. Most of the data is assumed and old and only for the informative purpose to make it an archetype.
The document describes a promotional giveaway campaign run by a UK company called The Big Easi. Over three months, visitors to participating stores could enter weekly, monthly, and quarterly prize draws to win prizes such as a vehicle, iPods, iPhones, iPads, and food discount vouchers. The campaign aimed to increase foot traffic in stores and provide partnership opportunities for brands.
Rameez Muneeb And Talha presenttation .pptxf2020019036
This document presents a business plan for a Rainwater Cleaning and Electricity Production System (RCEPS) to address Pakistan's water crisis and electricity shortage. The RCEPS captures rainfall to produce clean water and electricity. It can be installed in various locations to effectively catch rainfall. With Pakistan's abundant rainfall, the RCEPS ensures a consistent water source and electricity generation. The plan discusses the opportunity in renewable energy and water conservation. It provides financial projections over 5 years showing increasing percentage growth and outlines funding requirements and key areas of focus for production, marketing, and distribution. The management team roles and responsibilities are identified to execute the business plan and realize the technology's environmental and social benefits.
The document provides a business plan for a startup called Pure Drop that aims to segment the market for pure water by providing niche products to specialized industries. The mission is to provide clean drinking water at affordable prices. The plan estimates startup costs of Rs. 3-3.5 lakhs to establish a water treatment plant and Rs. 1.5 lakhs for a chilling plant. It analyzes the bottled water market, competitors, and proposes initial products like water jars followed by bottles. The financial plan projects sales, expenses, profits, and break-even analysis over three years. The business will be owned as a partnership by six individuals investing Rs. 2 lakhs each.
Presentation slides for "Revenue Resilience in a Changing Industry: Water & Sewer Utility Needs," presented by Mary Tiger at Winter 2014 NCLGBA Conference on December 11, 2014.
This document outlines a strategy for Singapore Power Group to evolve with changes in the energy market. It proposes developing a digital application called Project SPARC to connect customers and retailers through value-added services like sustainability solutions, reliability tools, and a marketplace. The strategy also involves acquiring an energy audit company, strengthening cybersecurity, hiring additional staff, and implementing a branding campaign centered around connectivity, reliability and sustainability. The goal is for Singapore Power Group to remain relevant long-term and improve lives in Singapore.
The document describes a promotional giveaway campaign run by a UK company called The Big Easi. Over three months, visitors to participating stores could enter weekly, monthly, and quarterly prize draws to win prizes such as a vehicle, iPods, iPhones, iPads, and food discount vouchers. The campaign aimed to increase foot traffic in stores and provide partnership opportunities for brands.
Rameez Muneeb And Talha presenttation .pptxf2020019036
This document presents a business plan for a Rainwater Cleaning and Electricity Production System (RCEPS) to address Pakistan's water crisis and electricity shortage. The RCEPS captures rainfall to produce clean water and electricity. It can be installed in various locations to effectively catch rainfall. With Pakistan's abundant rainfall, the RCEPS ensures a consistent water source and electricity generation. The plan discusses the opportunity in renewable energy and water conservation. It provides financial projections over 5 years showing increasing percentage growth and outlines funding requirements and key areas of focus for production, marketing, and distribution. The management team roles and responsibilities are identified to execute the business plan and realize the technology's environmental and social benefits.
The document provides a business plan for a startup called Pure Drop that aims to segment the market for pure water by providing niche products to specialized industries. The mission is to provide clean drinking water at affordable prices. The plan estimates startup costs of Rs. 3-3.5 lakhs to establish a water treatment plant and Rs. 1.5 lakhs for a chilling plant. It analyzes the bottled water market, competitors, and proposes initial products like water jars followed by bottles. The financial plan projects sales, expenses, profits, and break-even analysis over three years. The business will be owned as a partnership by six individuals investing Rs. 2 lakhs each.
Presentation slides for "Revenue Resilience in a Changing Industry: Water & Sewer Utility Needs," presented by Mary Tiger at Winter 2014 NCLGBA Conference on December 11, 2014.
This document outlines a strategy for Singapore Power Group to evolve with changes in the energy market. It proposes developing a digital application called Project SPARC to connect customers and retailers through value-added services like sustainability solutions, reliability tools, and a marketplace. The strategy also involves acquiring an energy audit company, strengthening cybersecurity, hiring additional staff, and implementing a branding campaign centered around connectivity, reliability and sustainability. The goal is for Singapore Power Group to remain relevant long-term and improve lives in Singapore.
This webinar from WRI provides resources for apparel companies to reduce their environmental impact. It discusses setting science-based emissions reduction targets in line with climate goals. Initiatives presented include engaging suppliers to transition their energy sources and measuring water risks. Alternative business models are explored to decouple business growth from resource use, such as clothing reuse markets. The webinar promotes collaboration across the value chain and WRI's tools and advisory services for sustainable operations.
The document discusses consumer behavior and the differences between customers and consumers. A consumer is defined as a person who buys goods or services for personal use and cannot resell them, while a customer can resell goods or services after purchase. There are different types of customers such as loyal customers, impulse shoppers, and bargain hunters. The document then provides a chart comparing the quarterly performance of different customer groups.
ABC Agro aims to be the leading urban agricultural services provider in Dhaka. Its vision is to provide eco-friendly agro solutions while ensuring sustainability goals. Its key goals are to reduce deforestation, reuse crops, and modify social plantation ideologies. It plans to utilize unused rooftop spaces for urban farming to address issues like food insecurity and lack of arable land. It will develop a mobile app to connect customers to its services and products. The app will provide gardening requirements and notifications. ABC Agro forecasts high growth in the urban farming industry and plans various marketing campaigns including digital, print, and events to launch its services and commercialize the sector.
The document discusses integrating marketing channels to optimize customer journeys and maximize returns. It describes analyzing customer data to understand audiences at different stages, from contemplation to purchase. Channels are mapped to customer journey landmarks and investment is tiered based on potential. Attribution tools provide insights by matching responses to all media. The results were a 50% reduction in TV repertoire, reduced press titles, and more targeted inserts, door drops, search and digital, improving results attribution.
The document provides details about a proposed paper recycling business called Paper Art. It outlines the company's vision to be an innovative leader in the paper market and its mission to introduce new paper designs. The business plan explains that the company will convert used paper into new, reusable paper through the process of paper recycling to meet increasing paper demand and appeals to customers' environmental friendliness. It also provides details on the company's organizational structure, marketing strategy, operations plan, sales forecast, and financial plan to secure initial funding of Rs. 2-3.8 million.
Videocon is an Indian consumer durables company with a vision to bring happiness to homes globally through high-quality e-products. It manufactures refrigerators, washing machines, and other appliances. While it was once a leader in the Indian market, its market share has reduced in recent years due to increased competition from foreign brands. Videocon is working to regain market leadership through new product launches, improved features, advertising, and exploring rural markets for growth opportunities. However, it faces threats from strong competitors and changing technology.
The document discusses setting up an artificial football ground business in Pune, India. It outlines the vision, business profile, costs, revenues and expenses involved. The total cost of investment is estimated at Rs. 911,000, with 70% financed through a bank loan of Rs. 637,000. Revenue is projected to increase annually from Rs. 2.52 crores in year 1 to Rs. 3.91 crores in year 5. Expenses are also projected to increase each year in line with revenue growth and inflation. Detailed calculations are provided for the bank loan interest and installment amounts over the 4 year repayment period.
This document discusses various strategies for e-business and supply chain management. It begins by defining e-business and e-commerce, noting that e-commerce is part of e-business and focuses on improving performance across the extended enterprise. Several examples of early e-businesses like Amazon, Peapod, and Furniture.com are provided to show their strategies and challenges. The document then discusses the evolution of supply chain strategies from push to pull systems and the factors driving these changes. It also covers topics like e-fulfillment infrastructure, distribution strategies, and reducing costs through approaches like cross-docking and risk pooling.
Packaged drinking water industry in UAERahul Sharma
This document provides a marketing plan for a packaged drinking water business in Dubai. It includes an acknowledgment, executive summary, index, introduction, SWOT analysis, objectives, market analysis including target markets, positioning, and entry strategies. It also discusses pricing, distribution channels, the manufacturing process including raw materials and machinery, and problems faced by the industry. The plan aims to gain 50% market share by providing high quality mineral water and building strong supplier relationships.
The document describes an innovative business model called Mi Baño that aims to improve sanitation access in Peru. Mi Baño offers bundled sanitation solutions directly to customers' homes through a partnership between manufacturers, logistics operators, microfinance institutions, and a private foundation. The model seeks to reduce costs and promote sustainable use of sanitation products for low-income households. Mi Baño has tested solutions in Lima and Arequipa and expects to reach over 184,000 households and impact over 750,000 people across 7 regions of Peru in the next 5 years.
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This pitch deck summarizes Contoso's mission to empower organic farming communities and close the gap in the market for organic products. Through their innovative new product, ethical farming methods, and focus on the consumer, they aim to make organic agriculture easier and more accessible. Financial projections outline an ambitious growth strategy to expand regionally and establish the product over the next three years.
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Today just 2% of visits to a website result in a sale. According to Forrester, for every $100 spent driving traffic to an ecommerce site, just $1 is spent on converting prospects to customers. This webinar presents a very strong case as to why ecommerce brands should now shift their focus to customer conversion.
Watch the webinar and discover how you can leverage very recent advancements in technology to improve customer conversion and significantly increase online revenue, in a way that requires much less cost and effort than ever before. As even the smallest increase in conversion rate can result in a significant increase in revenue, a focus on conversion rate optimisation (CRO) makes financial sense.
You will also learn how an effective CRO strategy can enhance a multi-channel experience when integrated in the most effective way. Designed for ecommerce brands looking to leverage the latest in digital thinking and technology, this webinar presented by ecommerce conversion experts cloud.IQ together with strategic digital marketing agency McCANN Connected will provide you with the complete picture.
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Retailing is not a rocket science, neither it's walk-in-the-park. In this presentation, I have tried to cover comprehensive roll-out strategies to be implemented for the successful launch of a Supermarket.
Note: This presentation has a "Date Stamp - April 2014"
Touchpoint is a marketing agency with a primary emphasis on custom content to strengthen all marketing strategies, including branding, customer/prospect engagement and internal communications.
In addition to counseling clients on campaign optimization, we develop and distribute content via traditional channels and contemporary digital mediums such as e-mail, social media and video
A presentation on the circular economy playbook by Sitra, Technology Industries Finland and Accenture for international journalists visiting Finland on 31 October 2018. Presented by Leading specialist Jyri Arponen.
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The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
This webinar from WRI provides resources for apparel companies to reduce their environmental impact. It discusses setting science-based emissions reduction targets in line with climate goals. Initiatives presented include engaging suppliers to transition their energy sources and measuring water risks. Alternative business models are explored to decouple business growth from resource use, such as clothing reuse markets. The webinar promotes collaboration across the value chain and WRI's tools and advisory services for sustainable operations.
The document discusses consumer behavior and the differences between customers and consumers. A consumer is defined as a person who buys goods or services for personal use and cannot resell them, while a customer can resell goods or services after purchase. There are different types of customers such as loyal customers, impulse shoppers, and bargain hunters. The document then provides a chart comparing the quarterly performance of different customer groups.
ABC Agro aims to be the leading urban agricultural services provider in Dhaka. Its vision is to provide eco-friendly agro solutions while ensuring sustainability goals. Its key goals are to reduce deforestation, reuse crops, and modify social plantation ideologies. It plans to utilize unused rooftop spaces for urban farming to address issues like food insecurity and lack of arable land. It will develop a mobile app to connect customers to its services and products. The app will provide gardening requirements and notifications. ABC Agro forecasts high growth in the urban farming industry and plans various marketing campaigns including digital, print, and events to launch its services and commercialize the sector.
The document discusses integrating marketing channels to optimize customer journeys and maximize returns. It describes analyzing customer data to understand audiences at different stages, from contemplation to purchase. Channels are mapped to customer journey landmarks and investment is tiered based on potential. Attribution tools provide insights by matching responses to all media. The results were a 50% reduction in TV repertoire, reduced press titles, and more targeted inserts, door drops, search and digital, improving results attribution.
The document provides details about a proposed paper recycling business called Paper Art. It outlines the company's vision to be an innovative leader in the paper market and its mission to introduce new paper designs. The business plan explains that the company will convert used paper into new, reusable paper through the process of paper recycling to meet increasing paper demand and appeals to customers' environmental friendliness. It also provides details on the company's organizational structure, marketing strategy, operations plan, sales forecast, and financial plan to secure initial funding of Rs. 2-3.8 million.
Videocon is an Indian consumer durables company with a vision to bring happiness to homes globally through high-quality e-products. It manufactures refrigerators, washing machines, and other appliances. While it was once a leader in the Indian market, its market share has reduced in recent years due to increased competition from foreign brands. Videocon is working to regain market leadership through new product launches, improved features, advertising, and exploring rural markets for growth opportunities. However, it faces threats from strong competitors and changing technology.
The document discusses setting up an artificial football ground business in Pune, India. It outlines the vision, business profile, costs, revenues and expenses involved. The total cost of investment is estimated at Rs. 911,000, with 70% financed through a bank loan of Rs. 637,000. Revenue is projected to increase annually from Rs. 2.52 crores in year 1 to Rs. 3.91 crores in year 5. Expenses are also projected to increase each year in line with revenue growth and inflation. Detailed calculations are provided for the bank loan interest and installment amounts over the 4 year repayment period.
This document discusses various strategies for e-business and supply chain management. It begins by defining e-business and e-commerce, noting that e-commerce is part of e-business and focuses on improving performance across the extended enterprise. Several examples of early e-businesses like Amazon, Peapod, and Furniture.com are provided to show their strategies and challenges. The document then discusses the evolution of supply chain strategies from push to pull systems and the factors driving these changes. It also covers topics like e-fulfillment infrastructure, distribution strategies, and reducing costs through approaches like cross-docking and risk pooling.
Packaged drinking water industry in UAERahul Sharma
This document provides a marketing plan for a packaged drinking water business in Dubai. It includes an acknowledgment, executive summary, index, introduction, SWOT analysis, objectives, market analysis including target markets, positioning, and entry strategies. It also discusses pricing, distribution channels, the manufacturing process including raw materials and machinery, and problems faced by the industry. The plan aims to gain 50% market share by providing high quality mineral water and building strong supplier relationships.
The document describes an innovative business model called Mi Baño that aims to improve sanitation access in Peru. Mi Baño offers bundled sanitation solutions directly to customers' homes through a partnership between manufacturers, logistics operators, microfinance institutions, and a private foundation. The model seeks to reduce costs and promote sustainable use of sanitation products for low-income households. Mi Baño has tested solutions in Lima and Arequipa and expects to reach over 184,000 households and impact over 750,000 people across 7 regions of Peru in the next 5 years.
Presentation on Feasibility Report of setting up a Fruit StallAyushNayak16
This is a presentation on a Feasibility Reoprt of setting up of a fruit stall named FRUITOPIA(here) near KIIT UNIVERSITY, BHUBANESWAR. It includes all the aspects of business like Marketing and Sales Strategy, Pricing Strategy, Technology embedded, and many more. Check out for awesome information.
This pitch deck summarizes Contoso's mission to empower organic farming communities and close the gap in the market for organic products. Through their innovative new product, ethical farming methods, and focus on the consumer, they aim to make organic agriculture easier and more accessible. Financial projections outline an ambitious growth strategy to expand regionally and establish the product over the next three years.
Future Glance: CRO as part of a multi-channel brand strategy to boost convers...cloud.IQ
Today just 2% of visits to a website result in a sale. According to Forrester, for every $100 spent driving traffic to an ecommerce site, just $1 is spent on converting prospects to customers. This webinar presents a very strong case as to why ecommerce brands should now shift their focus to customer conversion.
Watch the webinar and discover how you can leverage very recent advancements in technology to improve customer conversion and significantly increase online revenue, in a way that requires much less cost and effort than ever before. As even the smallest increase in conversion rate can result in a significant increase in revenue, a focus on conversion rate optimisation (CRO) makes financial sense.
You will also learn how an effective CRO strategy can enhance a multi-channel experience when integrated in the most effective way. Designed for ecommerce brands looking to leverage the latest in digital thinking and technology, this webinar presented by ecommerce conversion experts cloud.IQ together with strategic digital marketing agency McCANN Connected will provide you with the complete picture.
Don't miss expert strategic insights, best practice tips and techniques as well as brand case studies that illustrate how you can increase online revenue by up to 12% using the approach presented.
Essential learnings:
Effective CRO integration as part of a multi-channel brand experience
How to optimise the entire customer journey to purchase
The value of a real-time automated and personalised approach
Decoding Retail StartUp : Comprehensive Roll-Out Strategies for a Supermarket...Rahul Guhathakurta
Retailing is not a rocket science, neither it's walk-in-the-park. In this presentation, I have tried to cover comprehensive roll-out strategies to be implemented for the successful launch of a Supermarket.
Note: This presentation has a "Date Stamp - April 2014"
Touchpoint is a marketing agency with a primary emphasis on custom content to strengthen all marketing strategies, including branding, customer/prospect engagement and internal communications.
In addition to counseling clients on campaign optimization, we develop and distribute content via traditional channels and contemporary digital mediums such as e-mail, social media and video
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This document discusses holistic media planning and evaluation. It emphasizes the importance of understanding the full media ecosystem, including traditional and digital channels, and how consumers interact with multiple devices. To maximize results, media planners must take a holistic view that considers the entire customer journey across channels and measures impact on all business metrics, not just direct response. This requires employing attribution techniques like econometric modeling to understand complex channel interactions and accurately quantify total ROI from advertising.
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The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
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2. BUSINESS CONCEPT
We are PLUVIOCITY , focusing on requirements of water by providing efficient
water storage structures on or below the houses, which collect rainwater in rainy
season
3. GOALS AND OBJECTIVES
• To serve the drought prone area
• To have non polluted water
• To save water and eventually save our lives
• Giving good opportunities to good workers
• Make INDIA a water harvested country
• Make villages and farmers less dependable on monsoon and tankers
• To become a solution and aid for the ongoing and upcoming water crisis
• To bring awareness among people
• To reduce flooding of roads
4. 4
PROBLEM
RAINWATER HARVESTING BY
PLUVIOCITY
VALUE
Inhumanly managed natural
source.
Easy to maintain
Water can be collected from various
surfaces and stored for later use.
Alarming water shortage in
various parts of the world.
Reduction in demand of
ground water
Most reliable way to conserve water
Decrease in rainfall giving rise
to climate change.
Compatible for any type of
climate and community.
Reduces water bills.
Life is at cost.
Easy installation in less than
40 days.
Cost incurred to store water is less
than maintaining surface reserves.
Best service in market by
Pluviocity.
Minimal water losses
Most safe water storing
option in market.
Groundwater recharged can be useful
for aquifers of nearby areas.
VALUE PROPOSITION
5. • Total area covered = 4125 Sq.m
• Average annual rainfall in Delhi = 611 mm.
• Total volume of water harvested = 12,80,000 liters .
• Helped in solving problem of water logging in Tihar Jail.
• Represents 50.78 per cent of total rainwater harvesting potential.
CASE STUDY OF TIHAR JAIL
6. • It is technique or strategy for collection of
rainwater and storing it in right way for
future use
• Water can be collected from various surface
and platforms and stored for later use. In
most cases, water is usually collected from
rooftops and other hard surfaces
WHAT IS RAIN WATER
HARVESTING ?
7. We took public poll via google forms
asking them rainwater harvesting related
questions
Some of them are as follows
- Rainfall data in their locality
- Various alternatives they were using to
tackle scarcity of water
- Their effectiveness
- their own personal thinking about
rainwater harvesting
METHODOLOGY
8. METHODOLOGY
15-Apr 20-Apr 25-Apr 30-Apr 5-May 10-May 15-May 20-May
PRELIMINARY SURVEY
Available Source
Water Demand
Storages
Losses
DETAILED ANALYSIS
Rainfall Data Analysis
Hydraulic Analysis
Area Measurement
Discharge Calculation
Groundwater Analysis
DESIGN
Pipe Network
Sump Well
Rooftop RWH
CONSTRUCTION REQUIREMENTS
Pit Digging
Plastering pit
Arranging Filters
Arranging Course Mesh
Arranging Conduits
GANTT CHART
START DATE DAYS TO COMPLETE
START DATE DAYS TO COMPLETE
PRELIMINARY SURVEY 15-Apr 5
Available Source 15-Apr 1
Water Demand 16-Apr 1
Storages 17-Apr 2
Losses 19-Apr 1
DETAILED ANALYSIS 15-Apr 10
Rainfall Data Analysis 15-Apr 5
Hydraulic Analysis 15-Apr 5
Area Measurement 20-Apr 1
Discharge Calculation 21-Apr 2
Groundwater Analysis 23-Apr 2
DESIGN 25-Apr 2
Pipe Network 25-Apr 1
Sump Well 25-Apr 1
Rooftop RWH 26-Apr 1
CONSTRUCTION REQUIREMENTS 26-Apr 25
Pit Digging 26-Apr 2
Plastering pit 28-Apr 21
Arranging Filters 26-Apr 1
Arranging Course Mesh 27-Apr 1
Arranging Conduits 28-Apr 1
9. QUALITY CONTROL
• Testing raw material
• Specifying standards by referring IS 15797-2008
• Giving assurance
• Quality of water that is going to be stored
10. - To overcome situation of
inadequacy of surface water to
meet the demands
Why RWH ? A market
summary
17. BALANCE SHEET :
Liabilities Assets
Revenue 3473400
Non Current
Liabilities
Non Current
assets
Salary
Utility
Sponsorship
Occurred
expenses
Marketing
website
1000000
22354
20000
30000
10000
Operating cost
Raw materials
Working space
58850
1500000
370000
Total expenses 4282374 Current assets
5402250 5402250
18. VALUATION :
• VALUATION(Asset approach) = ( 3*Revenue) + ( 6*Human Resources)+(1*IP)+(1*Assets)
• VALUATION= ( 3*3473400) + ( 6*1000000)+(1*25000)+(1*1928850)
=1,83,74,050
• VALUATION( Key Value Driver) =
PAT ∗(1− Growth
ROIC
)
[Cost of capital −Growth]
INTREST LOAN = 8%
TAX RATE = 30%
NET GROWTH FACTOR = 7%
EBIT (Earnings Before Interest & Tax) = Sales Revenue – (total Expenses – Income Tax)
PAT = operating income x (1-tax rate)
Where operating income is income resulting from a firm’s primary business operations, excluding
extraordinary income & expenses; also known as EBIT
19. PAYBACK PERIOD
Years Cash Flow
0 3750000
1 -766954
2 -61498
3 2306426.4
4 7447152.7
5 19549058
Payback- 3 years 2 days
20. 1. MARKETING NICHE
The process of promoting and selling a product or service to a specialised segment of
a market.
2. SOCIAL MEDIA MARKETING
The use of social media platforms and websites to promote a product or a service.
3. FREEBIE MARKETING
Selling product at low prices with the purpose of increasing the sales of the
complimentary product.
4. UNDERCOVER MARKETING
An indirect way of marketing products , stealth marketing focuses on creating buss
among the audience.
MARKETING STRATEGIES
21. 5. INBOUND MARKETING
Technique for drawing customers to products and services via content marketing , social
media marketing and branding.
6. CROSS PROMOTION
A form of marketing promotion where customers of one product or service are targeted with
promotion of a related product.
MARKETING STRATEGIES
22. 1. ECONOMY PRICING
A method of pricing in which a low price is assigned to a product with decreased production
cost.
2. PSYCHOLOGICAL PRICING STRATEGIES
The practise of setting prices slightly lower than the rounded numbers, in belief that
customers do not round up these prices, and so will treat them as lower prices than they
really are.
3. PRICING STRATEGIES OF PRODUCT LINE
The process that retailers use to separate goods into various cost categories creating different
quality level in the minds of the customer.
4. OPTIONAL PRODUCTS PRICING
A method of determining product costs whereby a business sets a low cost for its most basic
product and then profits from selling more costly accessories.
PRICING STRATEGIES
23. 5. PRICING OF CAPTIVE PRODUCTS
The pricing strategy where the price of core product is generally kept low, whereas the captive
products are highly priced.
6. PRICING FOR PROMOTION
The act of offering a low price temporarily in order to enhance the effectiveness of product s
ales efforts to cost sensitive consumers.
7. PRICING AS PER GEOGRAPHICAL LOCATION
The practise of modifying a basic list price based on the geographic location of the buyer. It is
intended to reflect the cost of shipping to different locations.
8. PRICING OF PREMIUM PRODUCTS
The practise of keeping the price of a product or service artificially high in order to encourage
favourable perception among buyers, based solely on the price.
PRICING STRATEGY
24. 1. ASSET SALES
An asset sale is a non recourse cash sale of assets from a bank or government agency to a
third party. The purpose is generally to increase cash flow , reduce debt risk and liquidation of
assets.
2. SUBSCRIPTION FEE
A business model in which a customer must pay a recurring price at regular intervals for
access to a product or service.
3. USAGE FEE
A fee charged for the use of product or service.
REVENUE STREAMS
25. 1. INCREASING INDIVIDUAL SALES
By offering greater value in products
2. INCREASING FREQUENCY OF SALES
A repeat business model with the objective of boosting sales and profit substantially
with sales strategy aimed at increasing repeat purchases from the existing customer base.
SALES STRATEGY
26. SWOT ANALYSIS
STRENGTH
• High acceptance as it's beneficial for society.
• Helps in increasing recharge as compared to natural recharge.
• Leads to variety of businesses
• Will create a strong network of people
• Conserves water
• Easy availability of Brand ambassadors
• Environment friendly
• Easy to get recognition and royalty
WEAKNESS
• Uneven distribution of water may take place.
• Maintenance may turn out to be a weakness.
• Initial investment high
• Can take sufficient time for installation.
OPPORTUNITIES
• Water resource can be revived using advance as well as trivial
methods.
• Water quality can be monitored locally.
• A genuine need among people for availability of sufficient
amount of water
• Many places in India are drought affected
• Awareness regarding water harvesting are taught in primary
and secondary schools which will give head start to the business
• There's a high chance that states in India will make rain water
harvesting compulsory in following years
• Easy availability of insurances and subsidies.
• Good scope in domestic, agricultural and industrial areas
THREATS
• Lack of public participation can bring ownership of project in
danger.
• Adverse impact on downstream users.
• Natural calamities may damage the system.
• Existing water selling/harvesting companies.
• Regular rainfall for successive years.
27. LEGAL CONSTRAINTS :
• To pass regulatory approvals of contracts and materials we are using for our project ..
• Understanding the contract sign by the company as well as agreements of confidentiality
• Checking the contract between company and consumer for insurance agreement ,
maintenance or more.
• To check whether other board members are not violating any law ,like technology law
,the interned has been one of the main advanced in technology ,related issues are
controlled by technology law.
28. • Upcoming projects.
• Drought prone areas (especially regions of Maharashtra, Odisha, Telangana,
Rajasthan).
• Villages
• Existing buildings.
• Industries requiring more of non-potable water.
TARGET CUSTOMERS:
29. • Candidate Screening: Recruiters are responsible for screening resumes to
determine which candidates meet the minimum requirements.
• Interviewing: Recruiters will set up interview appointments between the chosen
candidates and the hiring manager.
• Reference and Background Checks: Information and contacting the professional and
personal contacts provided by the candidate.
CRITERIA OF HIRING EMPLOYEES:
30. • Communication- Keeping lines of communication open.
• Positive attitude- Should stay positive and refrain from negativity.
• Make clear contracts- Keep your contracts crystal clear.
• Request feedback- Construct and conduct a client survey on satisfaction and their
opinions once the project is completed.
• Being timely- Builds trust and goes a long way in your relationship with your client.
• Knowing your clients- Knowing your customers and their wants.
CUSTOMER RELATIONSHIPS:
31. From gathered data, we came to know
that
society is aware of water scarcity problem
and see rainwater harvesting as the only
solution because of its natural availability.
After looking into increasing severity of
this problem and on basis of a public poll
we concluded that there is no other better
way than rainwater harvesting and it
should be made compulsory by GOVT
bodies
CONCLUSION
So first question came into our mind is what is RWH
Answer is here
(read slide)
Ok as we gained bit knowledge of RWH
Before going to “why we actually need RWH and why it is becoming necessity”
Lets take a look at how we gathered answers for those question
(read slide)
Ok as we gained bit knowledge of RWH
Before going to “why we actually need RWH and why it is becoming necessity”
Lets take a look at how we gathered answers for those question
(read slide)
The first and foremost reason for the rainwater harvesting is to overcome the situation of surface water to meet the demands
The first and foremost reason for the rainwater harvesting is to overcome the situation of surface water to meet the demands