Kaplan & Haenlein - The fairyland of second life - virtual social worlds and ...ESCP Exchange
Virtual social worlds, such as the Internet site Second Life, have acquired a high degree of popularity in the popular and business press. In this article we address the increasing importance of virtual social worlds, and discuss how companies can make use of their potential. We first present how virtual social worlds evolved historically, how they fit into the postmodern paradigm of our time, and how they differ from other social media, such as content communities (e.g., YouTube), social networking sites and blogs (e.g., Facebook), collaborative projects (e.g., Wikipedia), and virtual game worlds (e.g., World of Warcraft).We subsequently present how firms can make use of virtual social worlds in the areas of advertising/communication, virtual product sales (v-Commerce), marketing research, human resources, and internal process management. We also highlight the points companies should pay particular attention to in their activities, the 5Cs of success in virtual social worlds, and the future evolutions that we expect to shape this sector over the next 5—10 years: a trend toward standardization and interoperability, improvements in software usability, increasing interconnection between reality and virtual worlds, establishment of law and order, and the transformation of virtual social worlds to business hubs of the future
The birth of modern state with her technological advancements was hailed as a new dawn for humankind. The merits of enlightenment had finally been realized and the ensuing scientific inventions would finally perpetuate the entry of humanity towards a universal culture. The problems such as disease, ignorance and poverty that had perennially affected humanity would be forgotten given that science and industrialization had heightened human reason and production. In spite of this grand narrative, emerging voices have singled out the failures of modernism and the narrative project. They have decried modernist tendencies to mechanize humanity and eradicate the individual‟s creativity and morality. Through coercion and conformity, the modern state replaces individual revaluation of culture and perpetuates violence and intellectual passivity hence the demise of progress. This article is a postmodernist critique of modernism and her grand narrative with reference to Ibuse (1970), Black Rain. It shows how the ideals of modernism can only lead humanity to inhumanity, violence and chaos. The ideas of Friedrich Nietzsche and Martin Heidegger will form a theoretical basis of interpretation. This is an analytical study that proceeds through close textual reading of primary and secondary texts
1. Remix:1.0-Intothe Future. “Drucker’sPost CapitalistSociety.”
Dr. Griffiths,PhD. "Awesome andMore Awesome."Thisshouldbe titled:2020 VisionCanWe See the
Opportunitiesonthe Road Ahead.
Thisis the real deal and the writingisonthe virtual wall forall to see.Anexcerpt fromDrucker(1993a),
"PostCapitalistSociety"demonstratesthe currentdayrealityandfuture imperative of the brickand
mortar world,being"drivenby, andwith" real virtual worldrelationships,asa groupof organizations,
takingprecedence overthe traditional nationsstate."
Drucker(1993) “The change in the meaningof knowledge thatbegantwohundredfiftyyearsagohas
transformedsocietyandeconomy." Drucker(1993b) goeson to demonstrate the essenceof the above
mentionedstatementsmade ,herein;thatknowledgeisanof itself acurrent dayrealityandfuture
imperative,andthiscan't be ignored.Drucker(1993c) “Formal knowledgeisseenasboththe personal
and the keyeconomicresource today.”
Drucker(1993d) goeson to state directly:"The traditional “factorsof production" - land,(i.e.,natural
resources),labor,andcapital - have not disappeared,buttheyhave become secondary.Theycanbe
obtainedandobtainedeasily,providedthere isknowledge.Andknowledgeinthisnew sense means
knowledge asautility,knowledge asthe meanstoobtainsocial andeconomicstatus."
Drucker (1993e) [These developments,whetherdesirable ornot, are irreversiblechange:knowledge is
nowbeingappliedtoknowledge.Thisisthe thirdandperhapsthe ultimate stepinthe transformationof
knowledge.] Here isthe final andcritical wake up forthe knowledge basedleadershipinthe 21st
century.Drucker(1993f) " Supplyingknowledgetofindouthow existingknowledgecanbe bestapplied
to produce resultsis,ineffect,whatwe meanbymanagement."
Hopefullywe cancome toknow,the complexityof chaostheoryinsocial -economicknowledge
applicationsinthe knowledgeorientedsociety,andnotwaitandreact to a global knowledgeTsunami to
be our wake up call. Just Saying;onlytime will tell,l if we are able withthe current people and
knowledge barriers,needs,andgaps; toaddressknowledge realities,andfuture imperatives;before us
as a global societyof organizationnationstates.
Perhapswe can place principlesbefore personalities,andaddresspeople,placesandthings,and
embrace nature and nurture,"STEM" as a New Reality,"andride the crest of the wave,highsandlows.
Perhapsthe tidal wavesof the IOT change;will bringusto an unparalleledrealityandusherinan
evolvedlevelof consciousnessand social economicrealityandpositivelyaffect;the waywe,think,feel,
do and create in "Drucker's"Post CapitalistSociety.
Until NextTime:KeepitReal.
Greg
![Remix:1.0-Intothe Future. “Drucker’sPost CapitalistSociety.”
Dr. Griffiths,PhD. "Awesome andMore Awesome."Thisshouldbe titled:2020 VisionCanWe See the
Opportunitiesonthe Road Ahead.
Thisis the real deal and the writingisonthe virtual wall forall to see.Anexcerpt fromDrucker(1993a),
"PostCapitalistSociety"demonstratesthe currentdayrealityandfuture imperative of the brickand
mortar world,being"drivenby, andwith" real virtual worldrelationships,asa groupof organizations,
takingprecedence overthe traditional nationsstate."
Drucker(1993) “The change in the meaningof knowledge thatbegantwohundredfiftyyearsagohas
transformedsocietyandeconomy." Drucker(1993b) goeson to demonstrate the essenceof the above
mentionedstatementsmade ,herein;thatknowledgeisanof itself acurrent dayrealityandfuture
imperative,andthiscan't be ignored.Drucker(1993c) “Formal knowledgeisseenasboththe personal
and the keyeconomicresource today.”
Drucker(1993d) goeson to state directly:"The traditional “factorsof production" - land,(i.e.,natural
resources),labor,andcapital - have not disappeared,buttheyhave become secondary.Theycanbe
obtainedandobtainedeasily,providedthere isknowledge.Andknowledgeinthisnew sense means
knowledge asautility,knowledge asthe meanstoobtainsocial andeconomicstatus."
Drucker (1993e) [These developments,whetherdesirable ornot, are irreversiblechange:knowledge is
nowbeingappliedtoknowledge.Thisisthe thirdandperhapsthe ultimate stepinthe transformationof
knowledge.] Here isthe final andcritical wake up forthe knowledge basedleadershipinthe 21st
century.Drucker(1993f) " Supplyingknowledgetofindouthow existingknowledgecanbe bestapplied
to produce resultsis,ineffect,whatwe meanbymanagement."
Hopefullywe cancome toknow,the complexityof chaostheoryinsocial -economicknowledge
applicationsinthe knowledgeorientedsociety,andnotwaitandreact to a global knowledgeTsunami to
be our wake up call. Just Saying;onlytime will tell,l if we are able withthe current people and
knowledge barriers,needs,andgaps; toaddressknowledge realities,andfuture imperatives;before us
as a global societyof organizationnationstates.
Perhapswe can place principlesbefore personalities,andaddresspeople,placesandthings,and
embrace nature and nurture,"STEM" as a New Reality,"andride the crest of the wave,highsandlows.
Perhapsthe tidal wavesof the IOT change;will bringusto an unparalleledrealityandusherinan
evolvedlevelof consciousnessand social economicrealityandpositivelyaffect;the waywe,think,feel,
do and create in "Drucker's"Post CapitalistSociety.
Until NextTime:KeepitReal.
Greg](https://image.slidesharecdn.com/78a89bb4-bb5e-42f3-92b3-316d93dd9060-150506110140-conversion-gate01/85/Remix1-0-into-the-future-1-320.jpg)
