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Releasing apps
Appfest 2013, IIM Ahmedabad

Design
26 July 2013
1

Develop

Test

Release
Contents
1.
2.
3.
4.
5.
6.

2

Two keys – payments and distribution
Myth – Google Play is the only Android store
Why and why not to use Google Play
Distribution alternates
Payment alternates
How China does it Big
Two keys- Payment and Distribution

Payments
1. Ease- user flow
2. Accessibility- credit card, mobile

3

Distribution
1. Discovery
2. Cost per install
3. Territory
Myth- Google Play is the only app store

Global downloads

China downloads
10%

30%

70%

4

Google
Play
Other
stores

90%

Google
Play
Other
stores
Why and why not to use Google Play

• Why?

• Why not?

• Largest Android store
• Gives 60-70% downloads

5

• Discovery problem
• No payment alternate
Distribution alternates

6
Other Android stores

7
Other app stores

8
Why use alternates?

• Innovative promotions

• Easy to differentiate – curation
• Localized flavors to app store – China
• Payment alternatives- mobile wallets
9
Payment alternatives

CARRIERS

10

BILLING
AGGREGATORS
How China does it big

Downloads

Payments

10%

90%

11

Google
Play
Other
stores

Carrier
Billing
Ali Pay

18%
7%
75%

Ads
Go! Release your ideas into the market
Ambrish Bajaj
+91 9910877799 | skype: a_bajaj

12

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