Premise
   selects
Conclusion
CarTowers - Volkswagen ,
  Wolfsburg, Germany
Holds 800 cars, 20 stories,
    Fully Automated
What is coming?
Is the day that’s coming
The one you trained for?
Assumptions
*Your life is a series of Relationships.

*Relationships are either Assets or Liabilities.

*If you change the number, the quality or the nature of
your Relationships then you also change your life.

*All relationships have a “Desired Outcome” to them.
Relationship
   Intelligence®
   The ability to understand
and employ human connections
     effectively to achieve
      a Desired Outcome
It’s not what
you know that counts,
         it’s …
It is not who knows you
    that counts, it’s…



         Who is Glad
       they know you?
The Relationship Intelligence          ®


              Formula Kinds of
     Three Kinds of Three


  Thinking + Doing
             ♦ Self   ♦   Expressing
          ♦ Others    ♦   Hearing
      ♦   Situation   ♦   Adapting


Desired Outcome
What is the
    purpose
of what you do?
What kind of person
do you need to be in
 order to attract the
  relationships you
        want?
Every Great Achievement
is preceded by a period of
   Fanatical D ed ication!
The Future You Expect Determines
   What You Will Prepare For
People never “default” to a level
   above their previous best




      Lotto Winner!
“Half of my job
is keeping people
in the right frame
     of mind”

   US President Bill Clinton
               White House
              July 29, 1994
Sunrise or Sunset?
What do you want?
Cause Your Future
 Become the person
   who will attract
 the future you want
“It is a mistake to assume
  that people know what
they might want. Without
 an understanding of what
  is possible, people will   Daniel Burrus
     ask for too little.”    Techno Trends
Boomers
1946-1964




  Easter,
  1947,
   Little
 Rock, Ark
1954
1954 vs. 2010
What do you think?
The Future surprises us unless we design it.
  28 days >1 Million sold! (iPhone took 3 months)
The Causal Chain of Choices

                    Future
             Relationships
          Reputation
      Habits
   Actions
Mindset
What kind of person
do you need to be in
 order to attract the
  future you want?
Your Professional Equity
               Reputation

            Initiative
                   Follow through
 Technical Expertise Financial Habits
  Service Quality
                     Knowledge/Learning
Adaptability Work Habits
   Responsiveness         Appearance
        Supportiveness/Sincerity
Industrial Era vs Organic Era
♦ Mechanisms
                      φ   Living Systems
♦ Consistent Needs    φ   Evolving Needs
♦ 8 to 5, weekdays    φ   24/7/365
♦ Persuasion          φ   Collaboration
♦ Personal Contact    φ   E-Contact
♦ Trained by Others   φ   Self-directed Trng.
♦ Knowledge is

  Power
                      φ   Trust = Power
Which are YOU perceived to be?

        Persuader
             or
         Partner?
“Trust is like the air we
breathe. When it is present
nobody notices. But when
  it is absent, everybody
          notices.”
    Warren Buffet, Chairman & CEO,
         Berkshire Hathaway
“Trust is a fruit. You can’t
 grow it directly. You can
only grow and nurture the
   tree and the fruit will
 emerge in its own time.”
               Kevin Buck,
    Counselor, Philosopher, Consultant
Tension




          Trust
1986        Premise:
       2. Selling should be
          an act of
          friendship.
       3. When Trust is very
          high, “selling” is
          not about
          persuasion.
Why Do Relationships Matter When
                  Selling
"A relationship without a sale is
 merely a social connection. A sale
 without a relationship is what one
 gets from a vending machine. Our
 clients deserve to have us as their
 partner-in-problem-solving." —
Jim Cathcart, Relationship Selling
1986   2002
www.relationshipselling.com
    1. Prepare
    2. Target
    3. Connect
    4. Assess
    5. Solve
    6. Commit
    7. Assure
    8. Manage
Notice More
The 8 Competencies of Relationship Selling
   Prepare: Sale & Self
   Target: Who & How
   Connect: Head & Heart
   Assess: Situation & Person
   Solve: Educate & Collaborate
   Commit: Solution & Action
   Assure: Satisfied & Loyal
   Manage: Sales & Self
Prepare:         Notice Even More!
Sale: External & Internal
& Self: Mental & Physical
Target:
Who: Groups & Individuals
& How: Strategies & Tactics
Connect:
Head: Credibility & Activity
& Heart: Relationship & Trust
Assess:
Situation: Probing & Analyzing
& Person: Understanding & Empathizing
Solve:
Educate: Presenting & Showing Relevance
& Collaborate: Personalizing & Involving
Commit:
Solution: Summarizing & Negotiating
& Action: Asking & Confirming
Assure:
Satisfied: Review & Follow Through
& Loyal: UpServing & Recovery
Manage:
Sales: Resources & Information
& Self: Growth & Motivation
10

     10        Prepare            10

          Manage        Target

10   Assure              Connect       10


          Commit         Assess
     10                          10
               Solve
                   10
What this means
  to you is…
Universal Human Needs
The Need for:       Maslow's Hierarchy of Needs:
•Meaning
•Recognition              Self-Actualization
•Control
•Respect                     Esteem
•Being Needed
•Friendship
•Being Trusted              Belonging
•Trusting Others
•Accomplishment
•Success/Hope             Survival & Safety
•Independence
Reading Buying Signals


Stop: Not ready to buy




 Caution: Check
 before proceeding



 Go: Confirm it now
What Our Customers Experience

         Feelings
The Grandma Factor:
      What:
• Acknowledgement
• Special Treatment


        Why:
Because She Wanted To!
UpSelling:       INCREASING THE
                 SIZE OF THE
 (your needs)    TRANSACTION
                 INCREASING THE
UpServing:       AMOUNT OF

 (their needs)   SATISFACTION
Four Seasons Hotel
Westlake Village, CA
  dedicated to
 perfecting the
      travel
  experience
     through
   continuous
   innovation
and the highest
  standards of
   hospitality.
Things that are measured
    tend to improve
Touch Points
     &
 Trust Points   “Sweet Spot”




 336 Impressions
What causes Sales to increase?
Contacts with decision makers
Conversations about benefits
Premise:
Your greatest, fastest
and easiest advances
will always come from
your natural abilities.
So, Know Yourself.
Mindset
  precedes
Performance
View Toward Work #1
“All work represents a fight against something, an
 attack upon the environment.

A farmer plows the earth, he harrows it, tears it,
pulverizes it.

He pulls out weeds, poisons insects & fights against
droughts and floods.

To be sure, all this is done in order to create
something. That’s why we call it work and not
rage.”
View Toward Work #2
 “All work represents a service to something, the
     rearrangement and empowerment of the
                  environment.
 A farmer loosens the earth, aerates it, irrigates it,
adds nutrients, cleanses it of insects and weeds and
       protects it from drought and flood.
 All of this is done to enable the earth to foster
                     growth.”
Optimism
Is seeking the
possibilities even
when all you see
is limitations
“One extra hour of
study per day and
you’ll be a national
expert in five years
     or less .”      Earl Nightingale
One hour x Five workdays x
 Fifty weeks = Two Hundred
     Fifty hours per year.
 250 x 5 years = 1,250 hours!
1,250 hours on ONE subject =
     National Expert!
The essence
             of intellect
is the ability
                     to make

       distinctions.
TO KNOW MORE...

   NOTICE MORE!
    Recognize Patterns
   & Discover Principles
“For most people the
                 danger
in their self analysis is
                    that
     it stops too soon.
   They are too easily
             satisfied.”
        Dr. Sigmund Freud
People Who Know Themselves:
• Are Less Self-Conscious
•Are Better Listeners
•Are Less Judgmental of Others
•Are More Willing To Admit Mistakes
•Can Apologize Easily
•Recover From Disappointments More Easily
•Manage Stress More Effectively
•Tend To Produce Better Quality Work
•Experience Fewer Interpersonal Problems
“If you learn only methods,
     you’ll be tied to your
           methods.
But if you’ll learn principles,
 you can devise your own
         methods.”
          Ralph Waldo Emerson
The A/P
            ♦   Critic         GridLeader
                                  ♦ ©

            ♦   High Awareness/     ♦   High Awareness/
            ♦
                Low Performance     ♦
                                        High Performance
Awareness




            ♦   Passenger           ♦   Competitor
            ♦   Low Awareness/      ♦   Low Awareness/
            ♦   Low Performance     ♦
                                        High Performance


                             Performance
Success is not achieved by
 changing people’s nature.

    It is achieved by
Aligning with their nature.
Intellectual
     Bandwidth:
♦ Conceptual         2%
♦ Strategic         18%
♦ Operational       80%
The “Zone” of Personal Velocity

BURNOUT
ANXIETY
                FLOW
STRESS


                   BOREDOM
                   APATHY
                   DEPRESSION
Zones of Velocity
              GOAL
C
H
A
L
L
E   HIGH
N
G          MODERATE
E




                      LOW


             TIME
5
      Questions
♦   Friend
♦   Mate
♦   Kids
♦   World
♦   Lottery
The 7 Natural
♦       Values
    Sensuality
♦   Empathy
♦   Wealth
♦   Power
♦   Aesthetics
♦   Commitment
♦   Knowledge
The Leader’s Dilemma:
What if I spend all this time
learning about people and
they leave?
But, what if you don’t…
and they stay!
The Purpose of what you do

     To Make
    Life Better
    For People
When you find
                    Meaning in what you
Dr. Ken McFarland
                            do,
                    you bring more Value
                      to what you do.
He made the night
  a little brighter
wherever he would
          go
The old lamplighter
 Of long, long ago.
The music was written by Nat Simon, the lyrics by Charles Tobias published in 1946.
We can tell where you’ve been
by the lights you left behind.
What’s coming?
Use All of your Strength
Daily Question




How would the      …do what
person I would    I’m about to
  like to be…
                      do?
Sample Slides for Jim Cathcart "Relationship Intelligence®"

Sample Slides for Jim Cathcart "Relationship Intelligence®"

  • 4.
    Premise selects Conclusion
  • 5.
    CarTowers - Volkswagen, Wolfsburg, Germany Holds 800 cars, 20 stories, Fully Automated
  • 6.
  • 7.
    Is the daythat’s coming The one you trained for?
  • 8.
    Assumptions *Your life isa series of Relationships. *Relationships are either Assets or Liabilities. *If you change the number, the quality or the nature of your Relationships then you also change your life. *All relationships have a “Desired Outcome” to them.
  • 9.
    Relationship Intelligence® The ability to understand and employ human connections effectively to achieve a Desired Outcome
  • 10.
    It’s not what youknow that counts, it’s …
  • 11.
    It is notwho knows you that counts, it’s… Who is Glad they know you?
  • 12.
    The Relationship Intelligence ® Formula Kinds of Three Kinds of Three Thinking + Doing ♦ Self ♦ Expressing ♦ Others ♦ Hearing ♦ Situation ♦ Adapting Desired Outcome
  • 13.
    What is the purpose of what you do?
  • 14.
    What kind ofperson do you need to be in order to attract the relationships you want?
  • 15.
    Every Great Achievement ispreceded by a period of Fanatical D ed ication!
  • 18.
    The Future YouExpect Determines What You Will Prepare For
  • 19.
    People never “default”to a level above their previous best Lotto Winner!
  • 20.
    “Half of myjob is keeping people in the right frame of mind” US President Bill Clinton White House July 29, 1994
  • 21.
  • 22.
  • 23.
    Cause Your Future Become the person who will attract the future you want
  • 24.
    “It is amistake to assume that people know what they might want. Without an understanding of what is possible, people will Daniel Burrus ask for too little.” Techno Trends
  • 25.
    Boomers 1946-1964 Easter, 1947, Little Rock, Ark
  • 26.
  • 27.
    1954 vs. 2010 Whatdo you think?
  • 28.
    The Future surprisesus unless we design it. 28 days >1 Million sold! (iPhone took 3 months)
  • 29.
    The Causal Chainof Choices Future Relationships Reputation Habits Actions Mindset
  • 30.
    What kind ofperson do you need to be in order to attract the future you want?
  • 31.
    Your Professional Equity Reputation Initiative Follow through Technical Expertise Financial Habits Service Quality Knowledge/Learning Adaptability Work Habits Responsiveness Appearance Supportiveness/Sincerity
  • 32.
    Industrial Era vsOrganic Era ♦ Mechanisms φ Living Systems ♦ Consistent Needs φ Evolving Needs ♦ 8 to 5, weekdays φ 24/7/365 ♦ Persuasion φ Collaboration ♦ Personal Contact φ E-Contact ♦ Trained by Others φ Self-directed Trng. ♦ Knowledge is Power φ Trust = Power
  • 33.
    Which are YOUperceived to be? Persuader or Partner?
  • 34.
    “Trust is likethe air we breathe. When it is present nobody notices. But when it is absent, everybody notices.” Warren Buffet, Chairman & CEO, Berkshire Hathaway
  • 35.
    “Trust is afruit. You can’t grow it directly. You can only grow and nurture the tree and the fruit will emerge in its own time.” Kevin Buck, Counselor, Philosopher, Consultant
  • 36.
    Tension Trust
  • 37.
    1986 Premise: 2. Selling should be an act of friendship. 3. When Trust is very high, “selling” is not about persuasion.
  • 38.
    Why Do RelationshipsMatter When Selling "A relationship without a sale is merely a social connection. A sale without a relationship is what one gets from a vending machine. Our clients deserve to have us as their partner-in-problem-solving." — Jim Cathcart, Relationship Selling
  • 39.
    1986 2002
  • 40.
    www.relationshipselling.com 1. Prepare 2. Target 3. Connect 4. Assess 5. Solve 6. Commit 7. Assure 8. Manage
  • 41.
  • 42.
    The 8 Competenciesof Relationship Selling Prepare: Sale & Self Target: Who & How Connect: Head & Heart Assess: Situation & Person Solve: Educate & Collaborate Commit: Solution & Action Assure: Satisfied & Loyal Manage: Sales & Self
  • 43.
    Prepare: Notice Even More! Sale: External & Internal & Self: Mental & Physical Target: Who: Groups & Individuals & How: Strategies & Tactics Connect: Head: Credibility & Activity & Heart: Relationship & Trust Assess: Situation: Probing & Analyzing & Person: Understanding & Empathizing
  • 44.
    Solve: Educate: Presenting &Showing Relevance & Collaborate: Personalizing & Involving Commit: Solution: Summarizing & Negotiating & Action: Asking & Confirming Assure: Satisfied: Review & Follow Through & Loyal: UpServing & Recovery Manage: Sales: Resources & Information & Self: Growth & Motivation
  • 45.
    10 10 Prepare 10 Manage Target 10 Assure Connect 10 Commit Assess 10 10 Solve 10
  • 46.
    What this means to you is…
  • 47.
    Universal Human Needs TheNeed for: Maslow's Hierarchy of Needs: •Meaning •Recognition Self-Actualization •Control •Respect Esteem •Being Needed •Friendship •Being Trusted Belonging •Trusting Others •Accomplishment •Success/Hope Survival & Safety •Independence
  • 48.
    Reading Buying Signals Stop:Not ready to buy Caution: Check before proceeding Go: Confirm it now
  • 49.
    What Our CustomersExperience Feelings
  • 50.
    The Grandma Factor: What: • Acknowledgement • Special Treatment Why: Because She Wanted To!
  • 51.
    UpSelling: INCREASING THE SIZE OF THE (your needs) TRANSACTION INCREASING THE UpServing: AMOUNT OF (their needs) SATISFACTION
  • 52.
    Four Seasons Hotel WestlakeVillage, CA dedicated to perfecting the travel experience through continuous innovation and the highest standards of hospitality.
  • 53.
    Things that aremeasured tend to improve
  • 54.
    Touch Points & Trust Points “Sweet Spot” 336 Impressions
  • 55.
    What causes Salesto increase? Contacts with decision makers Conversations about benefits
  • 56.
    Premise: Your greatest, fastest andeasiest advances will always come from your natural abilities. So, Know Yourself.
  • 57.
  • 58.
    View Toward Work#1 “All work represents a fight against something, an attack upon the environment. A farmer plows the earth, he harrows it, tears it, pulverizes it. He pulls out weeds, poisons insects & fights against droughts and floods. To be sure, all this is done in order to create something. That’s why we call it work and not rage.”
  • 59.
    View Toward Work#2 “All work represents a service to something, the rearrangement and empowerment of the environment. A farmer loosens the earth, aerates it, irrigates it, adds nutrients, cleanses it of insects and weeds and protects it from drought and flood. All of this is done to enable the earth to foster growth.”
  • 60.
    Optimism Is seeking the possibilitieseven when all you see is limitations
  • 61.
    “One extra hourof study per day and you’ll be a national expert in five years or less .” Earl Nightingale
  • 62.
    One hour xFive workdays x Fifty weeks = Two Hundred Fifty hours per year. 250 x 5 years = 1,250 hours! 1,250 hours on ONE subject = National Expert!
  • 63.
    The essence of intellect is the ability to make distinctions.
  • 64.
    TO KNOW MORE... NOTICE MORE! Recognize Patterns & Discover Principles
  • 65.
    “For most peoplethe danger in their self analysis is that it stops too soon. They are too easily satisfied.” Dr. Sigmund Freud
  • 66.
    People Who KnowThemselves: • Are Less Self-Conscious •Are Better Listeners •Are Less Judgmental of Others •Are More Willing To Admit Mistakes •Can Apologize Easily •Recover From Disappointments More Easily •Manage Stress More Effectively •Tend To Produce Better Quality Work •Experience Fewer Interpersonal Problems
  • 67.
    “If you learnonly methods, you’ll be tied to your methods. But if you’ll learn principles, you can devise your own methods.” Ralph Waldo Emerson
  • 68.
    The A/P ♦ Critic GridLeader ♦ © ♦ High Awareness/ ♦ High Awareness/ ♦ Low Performance ♦ High Performance Awareness ♦ Passenger ♦ Competitor ♦ Low Awareness/ ♦ Low Awareness/ ♦ Low Performance ♦ High Performance Performance
  • 69.
    Success is notachieved by changing people’s nature. It is achieved by Aligning with their nature.
  • 70.
    Intellectual Bandwidth: ♦ Conceptual 2% ♦ Strategic 18% ♦ Operational 80%
  • 71.
    The “Zone” ofPersonal Velocity BURNOUT ANXIETY FLOW STRESS BOREDOM APATHY DEPRESSION
  • 72.
    Zones of Velocity GOAL C H A L L E HIGH N G MODERATE E LOW TIME
  • 73.
    5 Questions ♦ Friend ♦ Mate ♦ Kids ♦ World ♦ Lottery
  • 74.
    The 7 Natural ♦ Values Sensuality ♦ Empathy ♦ Wealth ♦ Power ♦ Aesthetics ♦ Commitment ♦ Knowledge
  • 75.
    The Leader’s Dilemma: Whatif I spend all this time learning about people and they leave? But, what if you don’t… and they stay!
  • 76.
    The Purpose ofwhat you do To Make Life Better For People
  • 77.
    When you find Meaning in what you Dr. Ken McFarland do, you bring more Value to what you do.
  • 78.
    He made thenight a little brighter wherever he would go The old lamplighter Of long, long ago. The music was written by Nat Simon, the lyrics by Charles Tobias published in 1946.
  • 79.
    We can tellwhere you’ve been by the lights you left behind.
  • 80.
  • 81.
    Use All ofyour Strength
  • 82.
    Daily Question How wouldthe …do what person I would I’m about to like to be… do?

Editor's Notes

  • #54 Without Measures Progress Is Questionable & Success Is Uncertain So, What Do You Measure?