Regional Campaign 2007 / 1st Place / Pubilicity

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The application was for the 2007 Latvian Public Relations Award in the regional campaign category. It was for a travelling exhibition of anti-smoking posters called "Without a Cigarette" that aimed to educate people on the dangers of smoking through visual messages. The exhibition toured various regions of Latvia to raise awareness of smoking's health risks.

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Application Annual Latvian Public Relations Award 2007. Category – regional campaign.
Travelling exhibition of anti-smoking posters “Without a Cigarette”

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1) Scandinavian Tobacco SIA developed an internal communication campaign to increase employee awareness of its Environmental, Health, and Safety (EHS) policy and upcoming EHS audit. 2) An initial survey found that only 10% of employees were aware of the EHS program, its goals, and the company's efforts in this area. 3) The campaign used newsletters, displays, and an EHS "totalizator" (sweepstakes) to regularly communicate EHS activities, achievements, and audit results. The goal was to increase awareness to at least 40% of employees.

Public Affairs 2006 / 1st Place / Paldies Dievam - sieviete pie stūresBaltic PR Awards

Integrated Marketing Communications 2007 / 3rd Place / Audi TT prezentācija

Baltic PR Awards

The document describes an integrated marketing campaign conducted by Nords Porter Novelli in Latvia to launch the new 2006 Audi TT sports coupe. The campaign utilized non-traditional marketing techniques like celebrity endorsements and guerilla marketing tactics to generate buzz around the new model prior to its official launch. A variety of online, print, outdoor, and event-based marketing activities were executed over several weeks to build awareness and interest among young, active target consumers. The campaign was successful in significantly increasing discussion of the Audi TT and generating early sales orders, establishing it as a trendsetting car in Latvia.

Corporate Communications 2007 / 1st Place / Latvijā pirmā ģimenei draudzīgā d...

Baltic PR Awards

This document provides details about a public relations campaign conducted by SIA "Sabiedrisko attiecību birojs" for their client GE Money Latvia. The campaign launched GE Money Latvia as the first "Family Friendly Office" in Latvia and involved communicating this new initiative to employees, partners, media, and the public. Research was conducted, a three-stage communication strategy was developed targeting the key audiences, and the results showed strengthened corporate identity and image as a responsible employer.

Public sector & NGOs 2006 / 2nd Place / ESF un ERAF informācijas un publicit...Baltic PR Awards

Public Affairs 2007 / 2nd Place / PublicityBaltic PR Awards

Sponsorship 2007 / 3rd Place / Reaton Zelta pavārnīca

Baltic PR Awards

Reaton Ltd. sponsored the "Golden Ladle Award" competition to promote cooking as an art form in Latvia and position itself as an industry leader. The competition was previously run by the Chef's Club but had limited publicity. Reaton worked with the agency Nords Porter Novelli to redesign the competition, introducing the "Golden Ladle Award" as the main prize. Over 20 teams participated in the new competition, more than previous years. It received widespread media coverage, over 20 publications, establishing the Golden Ladle as an annual award that promotes Latvian chefs. The competition was successful in meeting Reaton's goals of improving its reputation within the industry and among the public.

The photography support project by „Latio” established the Annual Photography Award of Latvia in 2006 to honor Latvian photographers and promote photography as a visual art form. Prior awards in Latvia were limited in scope, so this new annual contest aimed to strengthen the field of photography and recognize photographers' contributions. A research phase involved gathering expert opinions on award rules and foreign photography awards. The goals were to create a new tradition through the annual contest, introduce photography to wider society, and strengthen „Latio's” socially responsible image. Over 180 articles were published on the contest and over 300 entries were received, showing high interest from photographers.

Issues and crisis management 2006 / 2nd Place / Kārums uzvar!Baltic PR Awards

Corporate communication 2006 / 2nd Place / mazāk politikas, vairāk biznesaBaltic PR Awards

Sponsorship 2007 / 1st Place / Samsung premjerlīga 2006/2007

Baltic PR Awards

Samsung became the title sponsor of the Latvian Ice Hockey Championship in 2006/2007 in an effort to increase interest and awareness of the league. Key goals of the sponsorship campaign were to change public perception of the league, enhance its prestige, and create a strong corporate identity. Activities included an opening ceremony, an online fan vote, and the first All-Star Game featuring Latvian players. Over 1800 fans voted online and 3200 attended the All-Star Game, demonstrating growing fan interest. The sponsorship achieved its goal of 90% brand awareness and increased media coverage of the league's games and events.

Sponsorship 2006 / 3st Place / Siemens - rallija zvaigzneBaltic PR Awards

Regional Campaign 2007 / 1st Place / Pretsmēķēšanas plakātu ceļojošā izstāde ...

Baltic PR Awards

The travelling exhibition of anti-smoking posters "Without a Cigarette" was a regional social campaign conducted in 2006 in Latvia, Lithuania, and Estonia. The campaign aimed to raise awareness of the health harms of smoking and encourage smokers to quit. Research was conducted on smoking statistics, previous campaigns, and motivations for quitting smoking. The posters were displayed in shopping centers, with local anti-smoking organizations as partners in each country. Over 2.5 million people visited the exhibitions. Media coverage included 50 print articles, 16 TV segments, 9 radio spots, and 58 online articles. The campaign was deemed successful in raising awareness and garnering interest from key opinion leaders.

Integrated Marketing Communications 2007 / 1st Place / Skype. Visa pasaule va...

Baltic PR Awards

This document summarizes a public relations campaign conducted in Latvia by Hill and Knowlton Latvia for Skype from March to December 2006. The goals of the campaign were to raise awareness of Skype and position it as a leading communications platform. Key tactics included media outreach, a direct marketing campaign targeting businesses, and promoting Skype's usefulness for both personal and professional use. The campaign was successful in significantly increasing Skype's visibility and positioning it as synonymous with internet calling in Latvia.

Sponsorship 2006 / 1st Place / Pictures Baltic PR Awards

Corporate sustainability & responsibility 2006 / 1st Place / Tu vari būt ātrā...Baltic PR Awards

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Sponsorship 2006 / 1st Place / Uz dziesmu svētkiem kopā ar KārumuBaltic PR Awards

Public sector & NGOS 2006 / 1st Place / Dzer. Brauc. PievienojiesBaltic PR Awards

Corporate sustainability & responsibility 2006 / 3rd Place / Dzer. Brauc. Pie...Baltic PR Awards

Sponsorship 2007 / 2nd Place / Hansabanka – Pasaules čempionāta hokejā oficiā...Baltic PR Awards

Issues and crisis management 2006 / 1st Place / Uguns nelaime a/s Latfood raž...Baltic PR Awards

Corporate Communications 2007 / 2nd Place / Skype. Visa pasaule var runāt par...

Baltic PR Awards

Skype hired Hill and Knowlton Latvia to conduct a public relations campaign in Latvia to increase awareness and preference of Skype. Through research, H&K Latvia found that while Skype's Estonian operations were known, Skype's image and awareness in Latvia were limited. The campaign objectives were to change Skype's perception, educate the public about internet telephony, and promote Skype's business offerings. H&K Latvia implemented tactics like media interviews, conferences, and targeted articles to reach business and consumer audiences. The results included tripling Skype's media coverage and establishing Skype as the leading internet calling brand in Latvia, demonstrating the success of the PR campaign.

Public Sector & NGOs 2007 / 3rd Place / Darba līgums Strādā!

Baltic PR Awards

The State Labour Inspectorate of Latvia ran a two-week media campaign called "Labour Contract Works!" in May 2006 to promote legal employment. The campaign took place in Riga and seven regional cities and aimed to raise awareness of the benefits of legal employment for both employers and employees, as well as the consequences of illegal employment. Activities included press conferences, distribution of brochures and posters, information tents where over 3,000 people received consultations, and inspections of companies conducted together with media. Evaluation found high media coverage and over 2,000 expressions of support in a campaign book. The campaign strengthened the image of the Labour Inspectorate and messages in favor of legal employment in Latvia.

Corporate communications 2006 / 1st Place Baltic PR Awards

Marketing campaign 2006 / 1st Place / Avārijas kontracepcija Postinor 2 - Tav...Baltic PR Awards

Winners and The Finalists of the Baltic PR Awards 2012

Baltic PR Awards

The document lists the winners and finalists of various categories in the Baltic PR Awards 2012. In the Digital Communication category, Swedbank Lithuania won first place for their social media work. In Consumer Relations, Deep White & !MOOZ won first place for their work with Larix Property. In Corporate Sustainability & Responsibility, Komunikāciju Aģentūra/Edelman Affiliate won first place for their work with Lattelecom on a computer literacy project for seniors.

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Baltic PR Awards

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