This document summarizes a public awareness campaign in Latvia on cervical cancer prevention called "Choose Life!". The campaign was launched in 2006 by the NGO "Papardes zieds" in cooperation with the communications agency "Nords Porter Novelli" and several medical associations.
The campaign's objectives were to promote public awareness of cervical cancer, its causes like HPV virus, and the importance of regular medical checks. A survey found that Latvian women and doctors had low awareness of HPV and cervical cancer.
The campaign used press conferences, advertising in media and cinemas, a website, and information leaflets to encourage women aged 18-55 to visit doctors for cervical cancer screening. Results included increased visits to
Public Sector & NGOs 2007 / 1st/2nd Place / Komunikācijas kampaņa LBAS kapaci...Baltic PR Awards
The document summarizes a communication campaign conducted for the Free Trade Union Confederation of Latvia (LBAS) between 2005-2006. The campaign aimed to strengthen LBAS's capacity and social dialogue by improving internal and external communication. Research identified LBAS's member organizations and unions as key stakeholders. The campaign launched a bimonthly newsletter, updated LBAS's website, and provided communication training to member organizations. Evaluation found the campaign increased media coverage of LBAS, engaged stakeholders, and helped establish LBAS as an equal social dialogue partner.
Corporate Communications 2007 / 1st Place / Latvijā pirmā ģimenei draudzīgā d...Baltic PR Awards
This document provides details about a public relations campaign conducted by SIA "Sabiedrisko attiecību birojs" for their client GE Money Latvia. The campaign launched GE Money Latvia as the first "Family Friendly Office" in Latvia and involved communicating this new initiative to employees, partners, media, and the public. Research was conducted, a three-stage communication strategy was developed targeting the key audiences, and the results showed strengthened corporate identity and image as a responsible employer.
This document summarizes a public awareness campaign in Latvia on cervical cancer prevention called "Choose Life!". The campaign was launched in 2006 by the NGO "Papardes zieds" in cooperation with the communications agency "Nords Porter Novelli" and several medical associations.
The campaign's objectives were to promote public awareness of cervical cancer, its causes like HPV virus, and the importance of regular medical checks. A survey found that Latvian women and doctors had low awareness of HPV and cervical cancer.
The campaign used press conferences, advertising in media and cinemas, a website, and information leaflets to encourage women aged 18-55 to visit doctors for cervical cancer screening. Results included increased visits to
Public Sector & NGOs 2007 / 1st/2nd Place / Komunikācijas kampaņa LBAS kapaci...Baltic PR Awards
The document summarizes a communication campaign conducted for the Free Trade Union Confederation of Latvia (LBAS) between 2005-2006. The campaign aimed to strengthen LBAS's capacity and social dialogue by improving internal and external communication. Research identified LBAS's member organizations and unions as key stakeholders. The campaign launched a bimonthly newsletter, updated LBAS's website, and provided communication training to member organizations. Evaluation found the campaign increased media coverage of LBAS, engaged stakeholders, and helped establish LBAS as an equal social dialogue partner.
Corporate Communications 2007 / 1st Place / Latvijā pirmā ģimenei draudzīgā d...Baltic PR Awards
This document provides details about a public relations campaign conducted by SIA "Sabiedrisko attiecību birojs" for their client GE Money Latvia. The campaign launched GE Money Latvia as the first "Family Friendly Office" in Latvia and involved communicating this new initiative to employees, partners, media, and the public. Research was conducted, a three-stage communication strategy was developed targeting the key audiences, and the results showed strengthened corporate identity and image as a responsible employer.
The application was for the 2007 Latvian Public Relations Award in the regional campaign category. It was for a travelling exhibition of anti-smoking posters called "Without a Cigarette" that aimed to educate people on the dangers of smoking through visual messages. The exhibition toured various regions of Latvia to raise awareness of smoking's health risks.
The PR campaign "Spīdola Award in Economics 2006" was organized by the PR agency "P.R.A.E. Public Relations" for their client "Economists Association 2010" between September and November 2006. The goal was to increase recognition and prestige of the annual "Spīdola Award in Economics". Research found previous campaigns lacked interest. The new strategy involved choosing a high-profile laureate, adding an extra theme about economic tasks for government, and securing participation of expert economists. This successful execution resulted in numerous positive media mentions that met the campaign's objectives of raising awareness and status of the award.
The travelling exhibition of anti-smoking posters "Without a Cigarette" was a regional social campaign conducted in 2006 in Latvia, Lithuania, and Estonia. The campaign aimed to raise awareness of the health harms of smoking and encourage smokers to quit. Research was conducted on smoking statistics, previous campaigns, and motivations for quitting smoking. The posters were displayed in shopping centers, with local anti-smoking organizations as partners in each country. Over 2.5 million people visited the exhibitions. Media coverage included 50 print articles, 16 TV segments, 9 radio spots, and 58 online articles. The campaign was deemed successful in raising awareness and garnering interest from key opinion leaders.
The Road Traffic Safety Directorate launched a national campaign called "Fasten your seat belt! Don't risk!" to address the dramatic increase in child injuries and deaths from car accidents in Latvia. The campaign aimed to decrease child road injuries and deaths by increasing seat belt use and proper use of child seats through educational events, advertising, and a campaign mascot named Robis the armadillo from May to June 2006. Research found that many child passengers were not wearing seat belts or were improperly secured in child seats. The campaign sought to change attitudes toward seat belt use through entertaining children with Robis while also sending a dramatic message to adults about their responsibility. Key activities included Robis birthday events, educational roadshows, police patrols
Integrated Marketing Communications 2007 / 1st Place / Skype. Visa pasaule va...Baltic PR Awards
This document summarizes a public relations campaign conducted in Latvia by Hill and Knowlton Latvia for Skype from March to December 2006. The goals of the campaign were to raise awareness of Skype and position it as a leading communications platform. Key tactics included media outreach, a direct marketing campaign targeting businesses, and promoting Skype's usefulness for both personal and professional use. The campaign was successful in significantly increasing Skype's visibility and positioning it as synonymous with internet calling in Latvia.
Corporate Communications 2007 / 2nd Place / Skype. Visa pasaule var runāt par...Baltic PR Awards
Skype hired Hill and Knowlton Latvia to conduct a public relations campaign in Latvia to increase awareness and preference of Skype. Through research, H&K Latvia found that while Skype's Estonian operations were known, Skype's image and awareness in Latvia were limited. The campaign objectives were to change Skype's perception, educate the public about internet telephony, and promote Skype's business offerings. H&K Latvia implemented tactics like media interviews, conferences, and targeted articles to reach business and consumer audiences. The results included tripling Skype's media coverage and establishing Skype as the leading internet calling brand in Latvia, demonstrating the success of the PR campaign.
Public Sector & NGOs 2007 / 3rd Place / Darba līgums Strādā!Baltic PR Awards
The State Labour Inspectorate of Latvia ran a two-week media campaign called "Labour Contract Works!" in May 2006 to promote legal employment. The campaign took place in Riga and seven regional cities and aimed to raise awareness of the benefits of legal employment for both employers and employees, as well as the consequences of illegal employment. Activities included press conferences, distribution of brochures and posters, information tents where over 3,000 people received consultations, and inspections of companies conducted together with media. Evaluation found high media coverage and over 2,000 expressions of support in a campaign book. The campaign strengthened the image of the Labour Inspectorate and messages in favor of legal employment in Latvia.
Issues and Crisis Communications 2007 / 1st Place / Starptautisks arhitektu p...Baltic PR Awards
This document provides a description and summary of a campaign to host an international architects' symposium for a development site in Jūrmala, Latvia. The campaign's objective was to convince the public that the developer, Jānis Loze, intended to develop the site professionally and for the long-term, balancing public and private interests. The campaign strategy involved using the prestige of the symposium and high-profile international architects to improve public perceptions of the development. Media outreach focused on providing information to target publications to generate positive coverage around the symposium and architectural concepts. The campaign was successful in shifting public narratives around the development plans from previous negative coverage.
Corporate Communications 2007 / 3rd Place / „Latio” atbalsta programma fotog...Baltic PR Awards
The photography support project by „Latio” established the Annual Photography Award of Latvia in 2006 to honor Latvian photographers and promote photography as a visual art form. Prior awards in Latvia were limited in scope, so this new annual contest aimed to strengthen the field of photography and recognize photographers' contributions. A research phase involved gathering expert opinions on award rules and foreign photography awards. The goals were to create a new tradition through the annual contest, introduce photography to wider society, and strengthen „Latio's” socially responsible image. Over 180 articles were published on the contest and over 300 entries were received, showing high interest from photographers.
Public Sector & NGOs 2007 / 3rd Place / PublicityBaltic PR Awards
Hill Knowlton conducted a public relations campaign called "Labour Contract Works!" to promote the benefits of labour contracts. The campaign included producing photos and publications to communicate its message that labour contracts provide jobs and economic opportunities for workers. In 3 sentences or less, the summary highlights the key details about the PR campaign and its goal of portraying labour contracts positively.
Winners and The Finalists of the Baltic PR Awards 2012Baltic PR Awards
The document lists the winners and finalists of various categories in the Baltic PR Awards 2012. In the Digital Communication category, Swedbank Lithuania won first place for their social media work. In Consumer Relations, Deep White & !MOOZ won first place for their work with Larix Property. In Corporate Sustainability & Responsibility, Komunikāciju Aģentūra/Edelman Affiliate won first place for their work with Lattelecom on a computer literacy project for seniors.
Marketing of the Youth Package in collaboration with INSTRUMENTIBaltic PR Awards
Baltic PR Awards 2012
Category: SPONSORSHIP
Organization: SEB banka
Country: Latvia
Project name: Marketing of the Youth Package in collaboration with INSTRUMENTI
2nd PLACE
The application was for the 2007 Latvian Public Relations Award in the regional campaign category. It was for a travelling exhibition of anti-smoking posters called "Without a Cigarette" that aimed to educate people on the dangers of smoking through visual messages. The exhibition toured various regions of Latvia to raise awareness of smoking's health risks.
The PR campaign "Spīdola Award in Economics 2006" was organized by the PR agency "P.R.A.E. Public Relations" for their client "Economists Association 2010" between September and November 2006. The goal was to increase recognition and prestige of the annual "Spīdola Award in Economics". Research found previous campaigns lacked interest. The new strategy involved choosing a high-profile laureate, adding an extra theme about economic tasks for government, and securing participation of expert economists. This successful execution resulted in numerous positive media mentions that met the campaign's objectives of raising awareness and status of the award.
The travelling exhibition of anti-smoking posters "Without a Cigarette" was a regional social campaign conducted in 2006 in Latvia, Lithuania, and Estonia. The campaign aimed to raise awareness of the health harms of smoking and encourage smokers to quit. Research was conducted on smoking statistics, previous campaigns, and motivations for quitting smoking. The posters were displayed in shopping centers, with local anti-smoking organizations as partners in each country. Over 2.5 million people visited the exhibitions. Media coverage included 50 print articles, 16 TV segments, 9 radio spots, and 58 online articles. The campaign was deemed successful in raising awareness and garnering interest from key opinion leaders.
The Road Traffic Safety Directorate launched a national campaign called "Fasten your seat belt! Don't risk!" to address the dramatic increase in child injuries and deaths from car accidents in Latvia. The campaign aimed to decrease child road injuries and deaths by increasing seat belt use and proper use of child seats through educational events, advertising, and a campaign mascot named Robis the armadillo from May to June 2006. Research found that many child passengers were not wearing seat belts or were improperly secured in child seats. The campaign sought to change attitudes toward seat belt use through entertaining children with Robis while also sending a dramatic message to adults about their responsibility. Key activities included Robis birthday events, educational roadshows, police patrols
Integrated Marketing Communications 2007 / 1st Place / Skype. Visa pasaule va...Baltic PR Awards
This document summarizes a public relations campaign conducted in Latvia by Hill and Knowlton Latvia for Skype from March to December 2006. The goals of the campaign were to raise awareness of Skype and position it as a leading communications platform. Key tactics included media outreach, a direct marketing campaign targeting businesses, and promoting Skype's usefulness for both personal and professional use. The campaign was successful in significantly increasing Skype's visibility and positioning it as synonymous with internet calling in Latvia.
Corporate Communications 2007 / 2nd Place / Skype. Visa pasaule var runāt par...Baltic PR Awards
Skype hired Hill and Knowlton Latvia to conduct a public relations campaign in Latvia to increase awareness and preference of Skype. Through research, H&K Latvia found that while Skype's Estonian operations were known, Skype's image and awareness in Latvia were limited. The campaign objectives were to change Skype's perception, educate the public about internet telephony, and promote Skype's business offerings. H&K Latvia implemented tactics like media interviews, conferences, and targeted articles to reach business and consumer audiences. The results included tripling Skype's media coverage and establishing Skype as the leading internet calling brand in Latvia, demonstrating the success of the PR campaign.
Public Sector & NGOs 2007 / 3rd Place / Darba līgums Strādā!Baltic PR Awards
The State Labour Inspectorate of Latvia ran a two-week media campaign called "Labour Contract Works!" in May 2006 to promote legal employment. The campaign took place in Riga and seven regional cities and aimed to raise awareness of the benefits of legal employment for both employers and employees, as well as the consequences of illegal employment. Activities included press conferences, distribution of brochures and posters, information tents where over 3,000 people received consultations, and inspections of companies conducted together with media. Evaluation found high media coverage and over 2,000 expressions of support in a campaign book. The campaign strengthened the image of the Labour Inspectorate and messages in favor of legal employment in Latvia.
Issues and Crisis Communications 2007 / 1st Place / Starptautisks arhitektu p...Baltic PR Awards
This document provides a description and summary of a campaign to host an international architects' symposium for a development site in Jūrmala, Latvia. The campaign's objective was to convince the public that the developer, Jānis Loze, intended to develop the site professionally and for the long-term, balancing public and private interests. The campaign strategy involved using the prestige of the symposium and high-profile international architects to improve public perceptions of the development. Media outreach focused on providing information to target publications to generate positive coverage around the symposium and architectural concepts. The campaign was successful in shifting public narratives around the development plans from previous negative coverage.
Corporate Communications 2007 / 3rd Place / „Latio” atbalsta programma fotog...Baltic PR Awards
The photography support project by „Latio” established the Annual Photography Award of Latvia in 2006 to honor Latvian photographers and promote photography as a visual art form. Prior awards in Latvia were limited in scope, so this new annual contest aimed to strengthen the field of photography and recognize photographers' contributions. A research phase involved gathering expert opinions on award rules and foreign photography awards. The goals were to create a new tradition through the annual contest, introduce photography to wider society, and strengthen „Latio's” socially responsible image. Over 180 articles were published on the contest and over 300 entries were received, showing high interest from photographers.
Public Sector & NGOs 2007 / 3rd Place / PublicityBaltic PR Awards
Hill Knowlton conducted a public relations campaign called "Labour Contract Works!" to promote the benefits of labour contracts. The campaign included producing photos and publications to communicate its message that labour contracts provide jobs and economic opportunities for workers. In 3 sentences or less, the summary highlights the key details about the PR campaign and its goal of portraying labour contracts positively.
Winners and The Finalists of the Baltic PR Awards 2012Baltic PR Awards
The document lists the winners and finalists of various categories in the Baltic PR Awards 2012. In the Digital Communication category, Swedbank Lithuania won first place for their social media work. In Consumer Relations, Deep White & !MOOZ won first place for their work with Larix Property. In Corporate Sustainability & Responsibility, Komunikāciju Aģentūra/Edelman Affiliate won first place for their work with Lattelecom on a computer literacy project for seniors.
Marketing of the Youth Package in collaboration with INSTRUMENTIBaltic PR Awards
Baltic PR Awards 2012
Category: SPONSORSHIP
Organization: SEB banka
Country: Latvia
Project name: Marketing of the Youth Package in collaboration with INSTRUMENTI
2nd PLACE
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: PR Stils
Client: Ministry of Health of the Republic of Latvia
Country: Latvia
Project name: Feel bad? It’s Not Always So Sad!
Place:3rd
Campaign for the Latvian language Celies un Ej (Get Up and Go)Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: Deep White & !MOOZ
Client: Biedrība par Latviešu valodu (NGO)
Country: Latvia
Project name: Campaign for the Latvian language Celies un Ej (Get Up and Go)
Place:1st
The city fountains in blood: NO to the waste of lifeBaltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Komunikāciju Aģentūra/ Edelman Affiliate
Client: Association of Leukaemia and Lymphoma Patients
Country: Latvia
Project name: The city fountains in blood: NO to the waste of life
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Deep White
Client: Latvian Council of Sworn Advocates
Country: Latvia
Project name: NOTARY DAYS: How did notaries acquire new functions and strengthened their role in the judicial system?
Place:3rd
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...Baltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: SJSC Riga International Airport
Country: Latvia
Project name: RIGA International Airport vs. Ryanair – Communication Strategy for Airport Security Fee
Defending a leading retail chains against a hostile attackBaltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: Hill and Knowlton Latvia
Client: UAB PALINK
Country: Latvia
Project name: Defending a leading retail chains against a hostile attack
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: SEB banka
Country: Latvia
Project name: Business solutions come to you!
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: JLP
Country: Estonia
Client: Microsoft Baltics
Project name: Work from Anywhere Day 2012
Place:2nd
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?Baltic PR Awards
Baltic PR Awards 2012
Category: INTERNAL COMMUNICATION
Organization: Deep White and Nordea Bank Finland Plc Latvia branch
Client: Nordea Bank Finland Latvijas Fileāle
Country: Latvia
Project name: CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
Place: 1st
Swedbank saw declining employee loyalty and pride after the economic crisis negatively impacted banks. To address this, Swedbank gave 3,500 of 30,000 concert tickets by Latvian band Prāta Vētra to employees and their families. Swedbank ran an internal campaign leading up to the event to make employees feel pride in the bank and allow them to participate behind the scenes. The campaign engaged 76% of employees and 86% attended the event, with feedback showing increased pride and loyalty towards Swedbank.
SEB Banka launched a comprehensive SEB Green Year initiative in 2012 to reduce the environmental impact of its 1,500 employees and unite them around green ideas. A central "SEB Green Tree" campaign character was created to show that small contributions from each employee could achieve remarkable results. The large response from employees allowed the implementation of green ideas like paper sorting, more efficient energy and water use, an environmentally friendly vehicle fleet, and improved heating, leading to an award for one of the most sustainable companies in Latvia.