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Reform Re-Entry: Communications Plan for the King County Prosecuting Attorney
1. Reform Reentry
Communications Plan for the
King County Prosecuting Attorney
Twitter Group
Penny Ball
Marie-Louise Hellensberg
Allison Theodore Low
Adrian MacDonald
Shuya Yuan
2. How do we get from here…
…to here?
The Challenge!
4. • Start small - choose one segment of
the mass incarceration spectrum
• Select one target audience
• Build a network with that audience –
listen, comment, repost, create and
share
• Share stories that build emotional
connection
• Learn from the experience & refine the
process
• Do it again.
Strategy!
5. • Challenge the notion that reentry
begins on the day of release from
prison
• Propose it actually begins on the
day after sentencing
• Training, education, and support
should happen in prison when
prisoners have time
• Ex-inmates will be better prepared
to rejoin society as a result
Focus: Reform Reentry!
6. • Focusing on newly released
prisoners and their community
partners, create stories about their
situations that highlight gaps in the
reentry process; stimulate
conversation about ways to
improve the reentry experience.
• Motivate others to become
community partners and grow the
reentry network.
Goal!
7. Reentry Community Partners!
• Churches and other faith-
based organizations
• Humanitarian community
organizations
Why?!
• Clearly aligned values
• Reach and influence among
employer/housing groups,
general population
Target Audience!
8.
9. • Promote your tweets!
• Promoted tweets are
charged by the number
of users engaging – set a
daily and a total budget"
• Use hashtags in your
tweets so that you can
search for various topics
later #commlead
• Divide your followers
into lists by location
or common interests
to help keep you
organized
• Be ready to have
conversations with
followers, and don’t
be afraid to have a
personality
10. Why Use
Twitter?!
• Dan already has an account
and is active on Twitter
• Most Twitter users are
between 18 and 49, educated
with at least some college
• Quickly growing, with over
550 million registered users
• A great platform to send out
short and powerful facts
• But our story needs a lot of
anecdotes and quotes, so
we’re expanding our proposal
to two other platforms as well
11. What’s On Twitter!
• Data-heavy facts with a #Reformreentry hashtag
• Links to reentry-related sources as well as
Youtube videos
• Leading people back to Facebook group &
Facebook page
12. Data shows that 28% of prisoners released are sent back to prison
within 3 years of their release date. #reformreentry
Approximately $45 million is spent annually on operating costs for
each prison in Washington state. This is about $2500 per prisoner.
Want to reduce that? #reformreentry
WA prisons are at capacity. #reformreentry to avoid spending $250
mill taxpayer dollars to build a new prison
13.
14. What’s On Twitter!
• Data-heavy facts with a #Reformreentry hashtag
• Links to reentry-related sources as well as
Youtube videos
• Leading people back to Facebook group &
Facebook page
15. Facebook!
• Hub of information
• Diverse Platform
• Most used Social Platform
• Wide array of content
17. Content!
• Status updates
• Friend local churches and service
organizations
• Create a Facebook group for
discussion of Reform Reentry
18. “It’s
really
hard
when
you
get
released
from
prison.
Obviously
you’re
thrilled
to
get
out
and
rejoin
the
world,
but
knowing
you
haven’t
worked
for
32
months,
you
haven’t
kept
in
the
day-‐to-‐day
grind
to
maintain
your
skills,
you
forget
how
to
do
things,
and
having
this
sentence
hanging
over
your
head
–
it’s
going
to
be
really
difficult
to
find
a
job.
I’m
lucky
because
I’ve
got
a
family
who
I
can
live
with
for
a
while;
not
everyone
has
that.
But
they
can’t
get
me
a
job!”
-‐
This
hearJelt
statement
is
from
John
Jerome,
a
newly
released
convict
in
Washington
state.
Jerome
became
part
of
the
King
County
ProsecuPng
ARorney’s
Office’s
“Reform
Reentry”
Program,
which
pairs
newly
released
convicts
with
churces
and
service
organizaPons
within
the
community
that
are
willing
to
provide
support
to
the
convicts
to
help
them
manage
the
most
difficult
iniPal
months
and
years
aUer
release.
For
more
informaPon
about
this
program,
or
to
sign
up
to
be
a
partner,
visit:
hRps://www.facebook.com/pages/King-‐County-‐ProsecuPng-‐ARorney/607054262672368
King
County
Prosecu0ng
A2orney
19.
20.
21. 21
What’s On YouTube!
• Original videos on a new channel
• Short interviews
• Inmates/ex-inmates
• People on the streets
• Ex-convicts film their own daily life
• Members of the Reform Reentry
community talking about the prison
system
• Church and service organization
members involved in the program
talking about their experience
22. Community!
Government:
King County Prosecuting Attorney
King County Committee to End
Homelessness
King County Office of Performance
Strategy and Budget
King County Dept. of Adult and Juvenile
Detention, Community Corrections Division
King County Council
Washington State Division of Child Support
Washington State Legislature
Washington Department of Corrections
Seattle Police Department
Seattle Office of Economic Development
Seattle Human Services Department
U.S. Attorney’s Office, Western District of
Washington
U.S. Probation and Pretrial Services /
Western District of Washington
Non-profits / Community / Faith Groups:
Seattle NAACP
Pioneer Human Services
Peoples Institute Northwest
Community Justice Program / American
Friends Service Committee
YWCA, Social Justice
LEAD Program / The Defender Association /
The Black Prisoners Caucus
Washington State Institute for Public Policy
The R.O.Y.A.L Project
The IF Project
Union Gospel Mission
El Centro de la Raza
Concerned Lifers Organization
Post Prison Education Program
Faith Action Network
Unity House
True Vine of Holiness
Center for Children and Youth Justice
Divine Alternatives for Dads Services (DADS)
New Horizons
Government:
Corrections Educations Programs, "
South Seattle Community College
Director of Equity and Achievement /
Federal Way School District
Family Support Training Specialist /
Seattle Public Schools
27. Return on Investment!
• Cost of incarceration:
• Actual cost including arrest, prosecution,
court fees, attorney fees, etc:
• Prisoners released in WA:
• Cost of re-entry education & services:
• Rate of recidivism:
• Cost of providing re-entry to 8,000
• Cost of incarcerating 30% of 8,000
$36,000 / yr
$500,000"
8,000 / yr
$6,700
30-50%
$53.6M
$86.4M
