SlideShare a Scribd company logo
2
we’ve refined the art of “sizzle”
with the biggest names in Hollywood
we want to refine the doctrine of “play”
with you and your game …
manifesto
we deliver moments
one continuous moment saturated with emotional intensity grips viewers
with anticipation, suspending them in vivid immersive realities that explode
into life, fusing tactical communication with a lasting branded experience
that is recalled as…“that was awesome – I want more!”
3
Ghost Rider Spirit of Vengeance
Super Bowl TV Spot
Client: Sony
audience
4
brand
we express products
• capturing an essence with images,
movement and sound that communicates
with viewers through feelings
• blending brand, story and key messaging
seamlessly within an emotionally charged
viewing experience
Columbiana
TV Campaign
Client: Columbia TriStar
we compose stories
• innovating creative hooks that resonate
with target audiences, capture and retain
attention, drive preference and intent
• producing the concentrated excitement,
urgency and immediacy within viewer
segments that creates viral awareness
5
The Three Stooges
Theatrical Trailer
Client: 20th Century Fox
narrative
6
editorial
UnderworldAwakening
Theatrical Trailer
Client: Sony
we sizzle components
• enhancing production and entertainment
values to deliver the highest quality viewer
engagement and recollection
• honing performances and re-tooling action
to heighten pivotal moments that amplify
brand essence and boost viewer affinity
we originate content
• providing maximum flexibility to market
brands and products with experienced
entertainment writers, producers, directors,
editors, graphic artists and SFX engineers
• developing, producing and delivering
custom content assets required for trailers,
TV promo’s, commercials, viral video,
webisodes and EPK’s
7
production
The Big Year
Green Screen Shoot
Client: 20th Century Fox
8
we create value and earn trust
• The Refinery AV is an award-winning creative
advertising agency specializing in audio/visual
services for the entertainment industry
• By leveraging the intense creativity and hustle of a
boutique shop with an integrated service offering
(editorial, production and digital motion), The Refinery
AV has established itself as one of the select go-to
agencies for entertainment companies
pedigree
Brett Winn
av division partner / creative director
Brett Winn brings over a decade of award-winning
experience producing, directing and editing filmed
entertainment. Launching his career at FX Networks,
he later worked at FOX Broadcasting Company and
the Studio City agency. Winn was recruited to built the
broadcast promotion division at Trailer Park, and while
there, transitioned into theatrical trailers and became
an award-winning senior editor. Winn took a short
break to co-direct, produce and edit the award-winning
feature, My Date with Drew. Then, looking to enhance
his marketing perspective, Winn moved to the studio
side as Vice President of Creative Services at Disney
Studios. In 2008, Winn opened the doors of his own
Audio/Visual division at The Refinery.
9
contact
creative advertising for entertainment
JJ Hadley ● jj@refineryav.com ● 310.428.3210
www.therefinerycreative.com

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The Refinery AV Overview

  • 1.
  • 2. 2 we’ve refined the art of “sizzle” with the biggest names in Hollywood we want to refine the doctrine of “play” with you and your game … manifesto
  • 3. we deliver moments one continuous moment saturated with emotional intensity grips viewers with anticipation, suspending them in vivid immersive realities that explode into life, fusing tactical communication with a lasting branded experience that is recalled as…“that was awesome – I want more!” 3 Ghost Rider Spirit of Vengeance Super Bowl TV Spot Client: Sony audience
  • 4. 4 brand we express products • capturing an essence with images, movement and sound that communicates with viewers through feelings • blending brand, story and key messaging seamlessly within an emotionally charged viewing experience Columbiana TV Campaign Client: Columbia TriStar
  • 5. we compose stories • innovating creative hooks that resonate with target audiences, capture and retain attention, drive preference and intent • producing the concentrated excitement, urgency and immediacy within viewer segments that creates viral awareness 5 The Three Stooges Theatrical Trailer Client: 20th Century Fox narrative
  • 6. 6 editorial UnderworldAwakening Theatrical Trailer Client: Sony we sizzle components • enhancing production and entertainment values to deliver the highest quality viewer engagement and recollection • honing performances and re-tooling action to heighten pivotal moments that amplify brand essence and boost viewer affinity
  • 7. we originate content • providing maximum flexibility to market brands and products with experienced entertainment writers, producers, directors, editors, graphic artists and SFX engineers • developing, producing and delivering custom content assets required for trailers, TV promo’s, commercials, viral video, webisodes and EPK’s 7 production The Big Year Green Screen Shoot Client: 20th Century Fox
  • 8. 8 we create value and earn trust • The Refinery AV is an award-winning creative advertising agency specializing in audio/visual services for the entertainment industry • By leveraging the intense creativity and hustle of a boutique shop with an integrated service offering (editorial, production and digital motion), The Refinery AV has established itself as one of the select go-to agencies for entertainment companies pedigree Brett Winn av division partner / creative director Brett Winn brings over a decade of award-winning experience producing, directing and editing filmed entertainment. Launching his career at FX Networks, he later worked at FOX Broadcasting Company and the Studio City agency. Winn was recruited to built the broadcast promotion division at Trailer Park, and while there, transitioned into theatrical trailers and became an award-winning senior editor. Winn took a short break to co-direct, produce and edit the award-winning feature, My Date with Drew. Then, looking to enhance his marketing perspective, Winn moved to the studio side as Vice President of Creative Services at Disney Studios. In 2008, Winn opened the doors of his own Audio/Visual division at The Refinery.
  • 9. 9 contact creative advertising for entertainment JJ Hadley ● jj@refineryav.com ● 310.428.3210 www.therefinerycreative.com