This document discusses how social media can be used effectively for B2B marketing. It notes that B2B companies tend to use LinkedIn, Twitter, blogs and Google+ more than B2C companies. Different tools and methods are used for B2B versus B2C as they have different objectives. Content marketing and expertise marketing are recommended approaches for B2B through tools like webinars, blogs, e-books and online groups. The document stresses the importance of experimenting with different social media strategies for B2B.

1. Redes Sociais
para empresas
par
Saturday, May 12, 12

2. “Quem é esse cara?”
THIAGO LEITE
about.me/thiagomtleite
@thiagomtleite
Saturday, May 12, 12

3. “Social Media só serve para B2C”
#Mito!#
Saturday, May 12, 12

4. witter, blogs, video and
oogle+ than those investing
few hours a week with social
media.
ools used by B2B versus
B2B vs B2C
2C
his chart shows how B2B
ocial media use differs from
2C-focused businesses.
Diferentes ferramentas
Diferentes métodos
2C are more focused on
Diferentes objetivos
acebook and B2B are more
ocused on LinkedIn, Twitter
nd blogging.
• 87% das empresas B2B usam LinkedIn vs 59% B2C*
• 67% se preocupam com SEO vs 62% B2C*
• 68% usam mídias sociais para obter inteligência vs 59% B2C*
*Fonte: 2012 Social Media Marketing Industry Report
www.socialmediaexaminer.com
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5. Conversa entre empresas
Confiança é a BASE
Público segmentado por natureza
Conteúdo tem menos apelo, mas gera mais conhecimento
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6. Ciclo de Compra B2B
Busca! Fez SEM? Lead!
Faz Social?
Cultivo!
Call to Action? Venda!
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7. Marketing de Conteúdo
•
•
•
•
•
Webinar / Hangout On Air
Blog
E-books
Podcasts
SlideShare + Necessidade
Individual
Marketing de Expertise
• Fórum
• Grupos (Facebook, LinkedIn, etc)
• LinkedIn Answers / Quora
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8. Saturday, May 12, 12

9. #recifenotadez
#recifemaltratado
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10. Experimente e adapte!
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11. Atualize-se!
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12. Obrigado!
THIAGO LEITE
about.me/thiagomtleite
@thiagomtleite
Saturday, May 12, 12