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Pulso	
  MedLIVE®	
  
Conocer	
  la	
  opinión	
  de	
  los	
  
Especialistas	
  Médicos	
  acerca	
  del	
  
uso	
  de	
  las	
  Redes	
  Sociales	
  
Profesionales	
  en	
  México	
  y	
  
España	
  
Abril,	
  2012	
  
!  	
  50	
  Especialistas	
  (Cardio-­‐	
  Endocrinó-­‐	
  Dermató-­‐	
  
Gastroenteró-­‐	
  Oncólogo	
  en	
  México	
  y	
  España)
!  	
  Resultados	
  en	
  24	
  horas
Resultados	
  

!   61%	
  usa	
  las	
  redes	
  sociales,	
  nacional	
  o	
  internacional,	
  para	
  
    uso	
  profesional	
  
!   71%	
  de	
  los	
  especialistas	
  en	
  México	
  vs.	
  52%	
  en	
  España	
  
    usa	
  las	
  redes	
  
!   Uso	
  de	
  las	
  redes	
  para	
  Facebook:	
  43%,	
  TwiXer:	
  23%,	
  
    LinkedIn:	
  23%	
  
!   Ningún	
  especialista	
  español	
  mencionó	
  TwiXer	
  
!   Uso	
  de	
  redes	
  sociales	
  (orden	
  decreciente):	
  dermató-­‐	
  
    gastroenteró-­‐	
  oncó-­‐	
  endocrinó-­‐	
  y	
  cardiólogo
!   Innova]ng	
  new	
  products	
  for	
  real	
  insights	
  with	
  real	
  fast	
  
!   Self-­‐administered	
  pla^orm	
  to	
  target	
  1.6	
  million	
  
    healthcare	
  professionals	
  
!   Administer	
  1	
  to	
  3	
  ques]ons	
  per	
  PULSE	
  
!   Launch	
  in	
  <5	
  minutes	
  
!   Receive	
  responses	
  within	
  hours
Our	
  Panel	
  
!     +1.6	
  million	
  healthcare	
  professionals	
  in	
  +80	
  countries	
  
!     Most	
  geographically	
  diverse	
  panel	
  in	
  healthcare	
  
!     Members	
  profiles	
  with	
  up	
  to	
  80	
  key	
  metrics	
  to	
  best	
  target	
  
!     Emunity®	
  program	
  and	
  awarded	
  the	
  “MRA	
  Verified”	
  seal	
  
!     Spain:	
  over	
  56.000	
  healthcare	
  professionals	
  and	
  18.000	
  
      pa]ents.	
  In	
  2011:	
  235	
  Quan]ta]ve	
  projects	
  and	
  105	
  
      Qualita]ve	
  projects	
  
Our	
  Company	
  
!     Specialists	
  and	
  market	
  leader	
  in	
  Healthcare	
  Data	
  Collec]on	
  
!     Global	
  reach	
  (+80	
  countries)	
  with	
  15	
  regional	
  offices	
  
!     12	
  Years	
  of	
  Experience	
  as	
  an	
  Independent	
  Firm	
  
!     365	
  full-­‐]me	
  employees	
  100%	
  dedicated	
  to	
  global	
  
      healthcare	
  data	
  collec]on	
  
Global	
  Offices	
  
                                 United States
                                 New York, NY (Headquarters)
                                 Princeton, NJ
                                 Charlotte, NC

                                 Europe
                                 London, United Kingdom
                                 Barcelona, Spain
espana@worldone.com	
            Hamburg, Germany
www.worldone.es	
                Bern, Switzerland
                                 Nize, France
www.worldone.com	
               Vilnius, Lithuania

www.worldoneinterac]ve.com	
     Asia-Pacific
                                 Hong Kong, China
                                 Shangai, China
                                 Tokyo, Japan

                                 Latin America
                                 Mexico City, Mexico
                                 Puebla, Mexico
                                 São Paulo, Brazil

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MedLIVE: Uso de Redes Sociales

  • 1. Pulso  MedLIVE®   Conocer  la  opinión  de  los   Especialistas  Médicos  acerca  del   uso  de  las  Redes  Sociales   Profesionales  en  México  y   España   Abril,  2012  
  • 2. !    50  Especialistas  (Cardio-­‐  Endocrinó-­‐  Dermató-­‐   Gastroenteró-­‐  Oncólogo  en  México  y  España)
  • 3. !    Resultados  en  24  horas
  • 4. Resultados   !   61%  usa  las  redes  sociales,  nacional  o  internacional,  para   uso  profesional   !   71%  de  los  especialistas  en  México  vs.  52%  en  España   usa  las  redes   !   Uso  de  las  redes  para  Facebook:  43%,  TwiXer:  23%,   LinkedIn:  23%   !   Ningún  especialista  español  mencionó  TwiXer   !   Uso  de  redes  sociales  (orden  decreciente):  dermató-­‐   gastroenteró-­‐  oncó-­‐  endocrinó-­‐  y  cardiólogo
  • 5. !   Innova]ng  new  products  for  real  insights  with  real  fast   !   Self-­‐administered  pla^orm  to  target  1.6  million   healthcare  professionals   !   Administer  1  to  3  ques]ons  per  PULSE   !   Launch  in  <5  minutes   !   Receive  responses  within  hours
  • 6. Our  Panel   !   +1.6  million  healthcare  professionals  in  +80  countries   !   Most  geographically  diverse  panel  in  healthcare   !   Members  profiles  with  up  to  80  key  metrics  to  best  target   !   Emunity®  program  and  awarded  the  “MRA  Verified”  seal   !   Spain:  over  56.000  healthcare  professionals  and  18.000   pa]ents.  In  2011:  235  Quan]ta]ve  projects  and  105   Qualita]ve  projects  
  • 7. Our  Company   !   Specialists  and  market  leader  in  Healthcare  Data  Collec]on   !   Global  reach  (+80  countries)  with  15  regional  offices   !   12  Years  of  Experience  as  an  Independent  Firm   !   365  full-­‐]me  employees  100%  dedicated  to  global   healthcare  data  collec]on  
  • 8. Global  Offices   United States New York, NY (Headquarters) Princeton, NJ Charlotte, NC Europe London, United Kingdom Barcelona, Spain espana@worldone.com   Hamburg, Germany www.worldone.es   Bern, Switzerland Nize, France www.worldone.com   Vilnius, Lithuania www.worldoneinterac]ve.com   Asia-Pacific Hong Kong, China Shangai, China Tokyo, Japan Latin America Mexico City, Mexico Puebla, Mexico São Paulo, Brazil