Here's a presentation I did at the Ad:Dynamo blogging workshop about how you could potentially earn money from your blog.

1. Ad:Dynamo Blogging Workshop
Looking at how you could, potentially, earn
money off your blog.
by Justin Hartman, CEO, Afrigator Internet
Thursday 18 February 2010

2. Thursday 18 February 2010

3. Africa’s first Blog Ad Network
Features more than 350 of SA’s top bloggers
Bloggers earn 50% revenue share for displaying ads
Blogs are categorised by:
• Business, Lifestyle, Entertainment & Tech verticals
• Sub-vertical targeting for even more flexibility
afrigator.com | adgator.co.za
Thursday 18 February 2010

4. Blogging Trends
Thursday 18 February 2010

5. Popular Sites (Global)
1 google.com Search / Email
2 yahoo.com Search / Email
3 youtube.com Social Media
4 live.com Search
5 facebook.com Social Networking
6 msn.com Search / Email
7 wikipedia.org Social Media
8 blogger.com Social Media
9 myspace.com Social Networking
10 baidu.com Search
All data supplied by Alexa.com - March 2009
Thursday 18 February 2010

6. Popular Sites (South Africa)
1 google.co.za Search / Email
2 facebook.com Social Networking
3 yahoo.com Search / Email
4 youtube.com Social Media
5 wikipedia.org Social Media
6 blogger.com Social Media
7 live.com Search
8 news24.com News
9 msn.com Search / Email
10 gumtree.co.za Social Media
All data supplied by Alexa.com - March 2009
Thursday 18 February 2010

7. Registered Blogs by Country
11.5%
1.3%
3.4%
South Africa
5.9% Nigeria
Africa General
Kenya
Egypt
Tanzania
8.1%
Rest of Africa
58.9%
10.9%
All data supplied by Afrigator.com - March 2009
Thursday 18 February 2010

8. Tools you can use to earn cash
Thursday 18 February 2010

9. What works in SA? Who’s using what?
CPM (now also CPC)
CPC
CPC & CPM
Affiliate
Affiliate
Thursday 18 February 2010

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15. Is this the recipe for success?
The Short Answer:
• NO!
Long Answer:
• Nobody making big money started off big
• Build up an audience first
• Provide value - engage readers
• Implement ads discreetly
• Less is more
• Don’t quit your day job
Thursday 18 February 2010

16. Who are the high-rollers?
Thursday 18 February 2010

17. Top Earners on Adgator (3 month average)
# Blog Theme Impressions Monthly Earnings
1 Gaming 133,445 R6,961.74
2 Afrikaans / Humour 64,329 R3,008.63
3 Travel 51,074 R2,852.15
4 Entertainment 42,241 R2,027.97
5 Technology 39,941 R1,943.44
6 Food 38,894 R1,824.94
7 Travel 31,819 R1,550.84
8 News 29,561 R1,492.37
9 Food 24,055 R1,125.55
10 Gaming 21,022 R1,109.12
11 Lifestyle 129,606 R1,087.81
12 Motoring 23,796 R1,023.82
Thursday 18 February 2010

18. Key Adgator Observations
67% of all inventory originates from the top 12 blogs
The top 12 blogs make up 40% of the total earners
10% of bloggers earn between R500 & R1,000 month
35% of bloggers earn between R150 & R500 month
15% of bloggers earn R150 or less each month
Top 12 blogs have terrible CTR while smaller blogs
are much higher
Thursday 18 February 2010

19. Luckily we dig each other...
Thursday 18 February 2010

20. Ad:Dynamo Integration
In addition to CPM ads Adgator now delivers CPC
Monetising all of the bloggers inventory
We command a higher CPC because we’re a
Premium Publisher with Ad:Dynamo
Small blogs with less traffic will earn more money
due to higher CTR
Top 12 blogs could earn more if they fixed their
placement
Thursday 18 February 2010

21. What have we
learnt class?
Thursday 18 February 2010

22. The final word...
Blogging in SA is booming!
Options to monetise your blog include CPC, CPM and
Affiliate networks.
If you want to earn big bucks you’ll need a big
audience and use all the options available.
If you’re small now it’s probably best to focus on
your readers and implement ads discreetly.
If you’re blogging for money you’re doing it for the
wrong reasons!
Thursday 18 February 2010

23. Happy Blogging!
More Info: http://afrigator.biz
Blog: http://justinhartman.com
Twitter: http://twitter.com/justinhartman
Thursday 18 February 2010