Red Bull partners with companies to sponsor unique extreme sporting events and projects around the world. Partnerships allow companies to leverage Red Bull's large global audience and media presence. Red Bull hosts several signature events annually, including Red Bull Crashed Ice which features downhill skating in an urban environment, Red Bull Stratos which was Felix Baumgartner's record-breaking skydive from the stratosphere, and Red Bull Air Race World Championships featuring competitive air racing. Partners involved in these events gain exposure through Red Bull's marketing and media channels.