The document discusses effective social media strategies for recruiting and enhancing employee connections, particularly through LinkedIn and targeted advertising. It emphasizes the importance of direct recruitment, showcasing that 98% of U.S. recruits and 95% of global recruitment were sourced directly, leading to significant cost savings. Additionally, it highlights successful practices and what did not work, such as ineffective Twitter use and the slow process of community building.

1. Raz ChorevMARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAININGRecruiting using Social MediaCase Study

2. Effective Landing PageDescriptive images

3. Job search functionality

4. Social Media connectivity Effective Landing PageEmployee recommendation Video

5. Culture statement

6. Social Media connectivity

7. Welcoming smiling faces of senior execs

8. Job search (Call-to action) Effective Landing PagePowerful search capability

9. RSS to job feeds

10. Sharing jobs Social Media Strategy Attracting quality employees

11. Targeting quality employees

12. Creating a talent pool to allow future global expansion

13. What didn’t workTweeting since 29.3.2008

14. General corporate twitter account

15. No interaction