After the music fades and the hard work sets in, it might feel like you are the only one left doing all the work. Every year a massive number of students join student groups only to disappear a few months later. Why does this happen and how can you prevent it in your group? In this session, we’ll break down the hidden secrets to recruiting & retaining group members & officers so that the party keeps going on long after you’ve left the dance floor.

5. A B
Which is the Better Dance?

6. More Friends = More Fun

8. Where are the “Easiest to Retrieve” Memories?

10. Where the energy flows,
the engagement goes.

11. =
=

12. Better
Dance
Better
Brain
Best
Campus

13. Dance Floors &
Campuses
Act The
Same Way

14. Dance
Floor
Theory
The
Dance
Floor

15. N
E
U
T
R
A
L
S
5
4
3
2
1

16. N
E
U
T
R
A
L
S
5
4
3
2
1
Different Levels of Engagement

17. “I’m bored.”
“I’m tired.”
“This is stupid.”

18. Hey you hawt thang
don’t you ever die!

19. Higher
Grades
Higher
Graduation
Rate
Higher
Career
Success

20. 5
Go On
On
ive
Get Your

21. The 2 Big Myths
#1
“5s”
are
extroverts

22. Scary
Sixes
that does more harm than good.
have an energy level

23. The 2 Big Myths
#2
“5s”
are in the
center
#1
“5s”
are
extroverts

24. Be The Spatula

25. The 2 Big Myths
#2
“5s”
are in the
center
#1
“5s”
are
extroverts

26. Groups
Anywhere
Act The
Same Way

28. N 1 2 3 4 5
Different Levels of Engagement

29. Go On
On
ive
Get Your
5

30. of students will never
participate in a college
sponsored activity.
60-84%

31. Bad Dance Good Dance
Good Campus
Leadership
Opportunity
N 5
4
3
2
1
N

32. {
60-84%
1
2
3
4
Neutrals
5

33. 1
2
3
4
Neutrals
Our Goal 5

34. 1
2
3
4
Neutrals
Meh.
What’s in it
for me?
Hmmm . . .
5

35. 1
2
3
4
Neutrals
5
What am I
capable of?

36. 1
2
3
4
5
What’s next
for me?

37. 1
2
3
How can I
help?
4
5

38. 1
2
3
4
Neutrals
Attention
5

39. 1
2
3
4
Neutrals
Connection
5

40. 1
2
3
4
Neutrals
Value
5

41. The 4 Frees

42. 1
2
3
4
Neutrals
5
Belonging

43. 1
2
3
4
5
Responsibility

44. 1
2
3
Ownership
4
5

45. 1
2
3
4
Neutrals
5
E
n
g
a
g
e
m
e
n
t
B
a
s
e
d
L
e
a
d
e
r
s
h
i
p

47. {
Current
Activities
1
2
3
4
5
Neutrals

48. 1
2
3
4
Neutrals
5
{
Current
Activities
{meh.
60-84%

49. 1
2
3
4
Neutrals
5
meh.
hmm…
X+1

50. Maybe
It’s Not
About
Marketing

51. Increasing Relationships

56. Blender Events

61. Go On
On
ive
Get Your
5

62. Blender Events

63. The Goals
Meh-to-Hmm

64. The RED BALL Project

65. Moving
someone from
‘Meh’ to ‘Hmm’
can happen without you

67. The Goals
Build
Relationships
Meh-to-Hmm

68. Introductions are more effective
when there’s a common thread

69. It’s not about you. It’s about them
connecting with each other.
After you make an introduction,
get out of the way.

70. Tom’s Top 4 Connection Tips
1 - Interests
2 - Compliment
3 - Name
4 - Event

71. - Bring It To Them
- Positive Reaction
The Rules

72. Confusion is
Good

73. Confusion is
Good
Scaring is
Bad

74. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots

76. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap

84. Everyday
Objects
Can Create
a Culture
of Engagement

85. Fun is the
easiest way
to change
people’s
behavior
for the
better.

86. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap

87. Campus Traditions are the Social Habit
of Student Engagement.

88. Change the
bus driver’s
attitude…
Change the
whole bus’
attitude.

89. Don’t mix
marketing
with
relationship
building.

90. @TomKrieglstein
Tom@SwiftKickHQ.com