1.
A B
Which is the Better Dance?

2.
More Friends = More Fun
DFT LESSON #1

3.
LEVEL 1
What’s the most ridiculous

4.
bricks.”
“I’m building
a doorway.”
“I’m building
a stadium.”

5.
LEVEL 2
Why is it important for YOU
to be at this retreat…

6.
Dance
Better
Brain
Best
Campus

7.
Dance Floors &
Campuses
Act The
Same Way

8.
Dance
Floor
Theory
The
Dance
Floor

9.
N
E
U
T
R
A
L
S
5
4
3
2
1
The Action’s In The Middle

10.
“I’m bored.”
“I’m tired.”
“This is stupid.”

11.
Hey you sexy thang
don’t you ever die!

12.
Higher
Grades
Higher

13.
E
U
T
R
A
L
S
5
4
3
2
1
The Action’s In The Middle

14.
Everyone Has Potential
regardless of where they are
on the dance
fl
oor

15.
Get Their
ATTENTION
Build The
CONNECTION

16.
Don’t try and take someone from the edge to
the center if they aren’t ready
Engagement Is A Process

17.
The 2 Big Myths
#1
“5s”
are
extroverts

18.
Scary
Sixes
that does more harm than good.
have an energy level

19.
The 2 Big Myths
#2
“5s”
are in the
center
#1
“5s”
are
extroverts

20.
Groups
Anywhere
Act The
Same Way

21.
N 1 2 3 4 5
The Action’s In The Middle

22.
of students will never
participate in a college
sponsored activity.
60-84%

23.
Bad Dance Good Dance
Good Campus
Leadership
Opportunity
N 5
4
3
2
1
N

24.
{
60-84%
1
2
3
4
Neutrals
5

25.
1
2
3
4
Neutrals
Our Goal 5

26.
1
2
3
4
Neutrals
Meh.
What’s in it
for me?
Hmmm . . .
5

27.
5
1
2
3
4
Neutrals
Meh.
What’s in it
for me?
Hmmm . . .
5

28.
1
2
3
4
Neutrals
5
What am I
capable of?

29.
1
2
3
4
5
What’s next
for me?

30.
1
2
3
How can I
help?
4
5

31.
{
Current
Activities
1
2
3
4
5
Neutrals

32.
1
2
3
4
Neutrals
5
{
Current
Activities
{meh.
60-84%

33.
1
2
3
4
Neutrals
5
meh.
hmm…
X+1

34.
Maybe

35.
fi
rst step,
is to get them to
pay attention.

36.
The RED BALL Project

37.
Moving
someone from
‘Meh’ to ‘Hmm’
can happen without you

38.
The Goals
Build
Relationships
Meh-to-Hmm

39.
Don’t Over-Complicate
A Simple Introduction

40.
Anything
Is Fun As
Long As
You Have
NUMBERS and/or RELATIONSHIPS

41.
If someone asks you “What’s going on?”
you’ve successfully moved them
from “Meh” to “Hmm”

42.
- Bring It To Them
- Positive Reaction
The Rules

43.
Confusion is
Good
Scaring is
Bad

44.
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots

45.
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap

46.
Everyday
Objects
Can Create
a Culture
of Engagement

47.
Fun is the
easiest way
to change
people’s
behavior
for the
better.

48.
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap

49.
Campus Traditions are the Social Habit
of Student Engagement.

50.
Change the
bus driver’s
attitude…
Change the
whole bus’
attitude.

51.
Don’t Mix
Marketing
With
Relationship
Building.

52.
Clearly
Alone
#2 Joins In, But…
He’s
There
For Laughs
#3 Joins In, And…
They
Start To
Multiply
EXPONENTIALLY

53.
20%
Will Follow
70%
10%
THE TIPPING POINT
STOP BEING
#1
START BEING
#2 or #3

54.
Find a
Parade
and
Support
It

55.
Introduce People to Each Other
The Steps
Introduce Yourself

56.
and
more
on the
introductions
that happen
at the activity
Focus less on the activity

57.
The Steps
Make Small Relevant Groups
Introduce People to Each Other
Introduce Yourself

58.
Introductions are more e
ff
ective
when there’s a common thread

59.
The Steps
Get Out Of The Way
Make Small Relevant Groups
Introduce People to Each Other
Introduce Yourself

60.
It’s not about you. It’s about them
connecting with each other.
After you make an introduction,
get out of the way.

61.
Be The Spatula

62.
Building Culture Takes Time.
Be Patient.

63.
5
4
3
2
1
0

64.
Tom@SwiftKickHQ.com
@TomKrieglstein