Social media provides an unprecedented opportunity for companies to recruit talent through platforms like LinkedIn, Facebook, and Twitter. It allows recruiters to discover professionals around the world and save time and money compared to traditional methods. For applicants, social media lets them build their personal brand and demonstrate skills in a convenient way while enhancing their opportunities to work anywhere. Popular social networks for recruitment include LinkedIn, which focuses on online resumes and job listings, and Facebook and Twitter, which help recruiters connect with professionals.
2. Social media
latform to share individual’s information on the internet
llow to interact with other through a network
uilt focus on some function including:
• Identity
• Conversations
• Sharing
• Presence
• Relationships
• Reputation
• Groups
3. Types of social media
logs
ocial Network
icroblogs
ikis
ideo
odcasts
iscussion Forums
SS Feeds
4. Traditional ways of recruiting
ritten job applicants in response to an advertised position
egistering with employment agencies
nternet job boards
ndustry or corporate websites
5. Recruiting with job boards
orkopolis (www.workopolis.com)
onster (www.monster.ca)
6. Social media recruitment
ncreasing number of employment-eligible people spend part of their day on one or
more of these popular social platforms
ive an unprecedented boost to a company’s recruiting capabilities
elatively new
ocial networks:
• LinkedIn (80%) Philip Kotler
• Facebook (50%) Philip Kotler
• Twitter (45%) Philip Kotler
• Pinterest (15%)
• About.me (10%)
8. Benefits of social media to a company
35 million users on social networks
iscover professionals around the world
aves time and money
9. Benefits of social media for applicants
uild their own personal brand
onvenient and easy to use
emonstrate creativity and innovation
hance to work anywhere in the world
10. References
sing Social Media for Recruitment
interest Link
acebook Page
witter List
outube Channel
lack , T. (2010, Apr 22). Inc magazine. Retrieved from
http://www.inc.com/guides/2010/04/social-media-recruiting.html