The document provides research and examples of promotional campaigns, exploring elements like memorable logos, slogans, and deals that attract attention. It discusses campaigns by companies like Nike, Apple, and Canon that use easily recognizable logos and slogans. Students are also tasked with brainstorming promotional elements and strategies for a campaign promoting a new restaurant called "Striphouse" and its never-ending tasting menu and beverage deals.

1. Research for ideas
A promotional campaign for the
school Christmas production for the
Drama Department

2. Research Campaign
Look at the following blog http://uaddit.com/discussions/showthread.php?t=642
For each of the advertisements are using slightly unorthodox methods to get across
their ideas
Consider No16. Life's too short. For jobsintown.com. ‘Life's too short for the wrong
job.’
• What ideas/product is the advertisement trying to convey?
If you going to be in a job than be in a job that you like/be in a
Job where u are comfortable.
• What catches your attention?
All the papers he is looking through
• How is it done?
He was working inside the ATM
• What makes this an effective promotion?
It shows that if your not comfortable in your job just quit it because you don’t want to
spend the rest of your life doing a job you hate that is where “life is too short comes
in”

3. Effective promotional Campaigns
Find a minimum of 3 additional promotional campaigns. For each example indicate
the promotional elements and strategies for success. (A table would be useful)
Promotional Campaign Promotional elements Strategies for success
Breast Cancer Awareness Pink Ribbon Moral obligation to support
World awareness week charity
Events (National & global) Celebrity endorsement
Data portal - Webpage Instantly recognizable logo (pink
ribbon)
Nike Logo: tick/ slogan is easy and Nike logo on everything
memorable Recognizable logo/slogan
Celebrity endorsements
Apple Logo: a Apple and the company is Instantly recognizable logo
named “apple” “apple”
Innovative new technology
Canon No logo its just the name which is Slogan in world known
easy to remember. And the slogan is so easy to
Contests (best photographer) remember
Innovative

4. Promotional ideas for your event
Brainstorm the promotional elements and ideas you will include in your promotional
campaign for the “Striphouse” restaurant.
We are focusing on the never ending deal:
588$ + 10% for a 4 course tasting menu
300$ + 10% unlimited beverage package
The posters will focus on this deal and the website will focus on the uniqueness of the
restaurant.
The website will cover the basic info and why you should go to the restaurant, the
posters will cover the menu and the deals.

5. Summary of research
• From this research create a blog post
• Give it the title, “Elements of a successful promotional
campaign"
• Write out your title making sure you include the WHAT,
WHO and PURPOSE in your title
• Underneath write out 2-3 sentences
describing WHY the promotional ideas are needed
• Label/Tag the post with the label, " Elements of a
successful promotional campaign "
• Submit the URL of the blog post to the dropbox