Digital marketing refers to the promotion of products, services or brands through various forms of digital media, such as websites, social media platforms, email, search engines, mobile apps and other digital channels. It is a data-driven and targeted approach to reaching customers and building relationships with them. Digital marketing encompasses a range of strategies and tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, affiliate marketing, and influencer marketing. Each strategy has its own set of best practices and tactics, and they can be combined and customized to fit a business's unique goals and target audience. One of the key advantages of digital marketing is its ability to measure and analyze results in real-time, allowing businesses to make data-driven decisions and optimize their campaigns for maximum effectiveness. It is also generally more cost-effective than traditional marketing methods, as it allows businesses to reach a larger audience at a lower cost. However, digital marketing also presents some challenges, such as the need for a constantly evolving skill set and the need to stay up-to-date with changes in technology and digital platforms. Nonetheless, it has become an essential part of any modern business's marketing strategy, as more and more people spend their time online and use digital devices to make purchasing decisions.

1. Understanding
where we are as
a brand and
how our
competitors
work.
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2. Introduction to the Session
Team Check-in and Icebreaker
Competitive Analysis
Summary and Action Items
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3. Thomas and Chloe will be our
facilitators for this session.
The goal of our session is to turn chaos
into clarity. As facilitators, our role is to
keep the session on track and to ensure
everyone participates in the discussion.
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4. Click the More tab in the editor
side panel.
Choose an Emoji, GIF, or image from a
mood meter that best represents how you
feel at the moment.
Time: 5 minutes
Select the Emoji or GIPHY app.
Browse and click the Emoji or GIF
you want to use.
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5. When I go
on an online
shopping
spree -
Jannah
Before we start with the session, let's warm
up a little with this icebreaker question:
What was the last thing you purchased online?
What's your morning routine?
What’s a random act of kindness you did for a stranger?
What's the most challenging thing you've done in life?
What's your favorite dessert?
Time: 5 minutes
What's your frequently used Emoji?
Below are suggestions for icebreaker questions:
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6. Are You Ready?
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7. Competitive analysis allows us to
understand where we are as a brand and
how our competitors work. We will start by
identifying who we are and who our
competitors are. Next, we will identify
attributes they are doing right and create a
perceptual map. In the perceptual map, we
will identify a criteria and rank these
attributes as high or low.
Review our brand and
competitors.
List key attributes.
Identify criteria and rank attributes
as high or low.
Your
Brand
Your
Competitor
Your
Competitor
Your
Competitor
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8. Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more. It
is mostly presented before an
audience. It serves a variety of
purposes, making presentations
powerful tools for convincing and
teaching.
Brand Review and
Attributes
Cia Rodriguez
CEO
www.knoemore.co.in

9. Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more. It
is mostly presented before an
audience. It serves a variety of
purposes, making presentations
powerful tools for convincing and
teaching.
Brand Review and
Attributes
Avery Davis
CEO
www.knoemore.co.in

10. Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more. It
is mostly presented before an
audience. It serves a variety of
purposes, making presentations
powerful tools for convincing and
teaching.
Brand Review and
Attributes
Morgan Maxwell
CEO
www.knoemore.co.in

11. Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more. It
is mostly presented before an
audience. It serves a variety of
purposes, making presentations
powerful tools for convincing and
teaching.
Brand Review and
Attributes
Kim Chun Hei
CEO
www.knoemore.co.in

12. Higher
Criteria A
Higher
Criteria B
Lower
Criteria A
Lower
Criteria B
Label each circle with
the brands you're
comparing.
Drag each circle into
the grid, estimating
where they rank based
on Criteria A and
Criteria B.
Your
Brand
Your
Competitor
Your
Competitor
Your
Competitor
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13. Let's go back to the previous pages
and synthesize what next actions are
appropriate for us to move forward
as a group.
Write action items in the boxes.
Drag your photo under the
action item you want to own.
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14. Write action items
in the boxes.
Drag your photo under the
action item you want to own.
ACTION 1 ACTION 2 ACTION 3 ACTION 4
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15. www.knoemore.co.in

16. Have a
great day
ahead.
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