1. RECORD LABELS
Record Label – Is a brand and a
trademark that deals with the
marketing of music recordings and
music videos.

2. What do they do and what are their products?
Record labels handle the production, manufacture, distribution of Cd’s and
albums, marketing and promoting the acts signed to the label . Their main
product is the act itself. They also enforce copyright protection of music
and videos. a talent scout is used to develop new artists and keep their
managers/agents happy to keep them signed to the label. In the music
industry, artists rely on record labels to open a wider variety of audience ,
market their albums, and be both promoted and heard on radio and
television. Publicists help performers get good reviews to market their
product, and make it available in stores and online because the internet
has also become a cheaper way that some artists gain new audiences, as
well as the use of videos in some cases, to sell their products.

3. What factors of price do they need to consider?
The record company’s main form of income is whether or
not the music made by their artist sells or whether or not
people go to the artist concert. The elements of price that
they need to consider is whether the artist they are about
to sign is worth all the promotion and production that
they are going to put in to market the artist. They have to
consider whether they will make a good profit from the
artist.

4. How do they promote their product?
The Art Department supervises trade and consumer press advertising, retail sales posters
and flats, and other needs of the print media.
The Marketing Department is responsible for creating the overall marketing plan for
every record the label is releasing. They are also involved in coordinating all the
promotion, publicity, and sales campaigns that the label is committed to.
The Publicity Department arranges for any feature stories, interviews, or record reviews
in local and national newspapers, magazines, web-zines, as well as the broadcast
opportunities for such coverage on radio stations and television. They may also co-
ordinate any of these publicity opportunities with an artist's own Publicist.
The New Media Department produces and promotes the music videos for the label's
artists that are shown on MTV, VHl, etc. This department also oversees some promotions
and marketing opportunities on the Internet that use the audio and video technologies
available from online hardware and software sites that support music..
The Promotion Department's primary goal is secure radio airplay for their company's
new releases. These days that means not only traditional FM radio stations, but select
Internet stations and satellite radio as well. Their ability to get songs played on the radio
is central to the success of the whole company. Soliciting videos to MTV, VH1 and other
music oriented television networks and programs may also be the responsibility of this
department.
The use of social websites such as Twitter, Facebook, Youtube, Myspace are also ways for
artists to self-promote these are particularly useful because the audience/fans feel that
the artist is taking their time to personally contact them.

5. What are their target markets, who are their clients?
Record companies need to know who their target is, the things they
need to take into consideration here are: age group, sex, education
and occupation. They need to go where the target market is. Also you
need to understand your customers so to not choose the wrong target
market. You also need to know your local marketing, as this is probably
going to be the first place you are going to try and sell. Also
communications are important, because if someone who want to
communicate with you about a deal or help, they need to know how.

6. What Market Research Do They Undertake?
Record labels do not undertake any specific market
research but they might gather together people whose
opinions they value and ask them to listen to it this
would mostly be done within the record label or they
might host a listening party for people to come to and
have a listen to the song and give them feedback.
Another way they might do market research is to send
out a single to radio’s and see if they play the song or
put it up for download and see how many people
download it and respond to it to see whether it is
worth spending money on the artist and developing
their career and album.

7. Where do they do their business?
• Record labels do their business in all sorts of
areas such as online or their offices. Online they
can sell their products and services and promote
themselves and their artists. And in their offices
they do the main part of the business and handle
finances and everything else that comes with
running a label. Smaller indie labels will just have
a few staff organising everything.