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Understanding the why &
how of
Corporate Governance &
Accountability for startups.	
The	VP	Way
www.venturesplatform.com
What is
Corporate
Governance?
• Corporate	governance	is	simply	establishing	and	
maintaining	a	set	of	systems	or	processes	to	
direct	and	control	a	company.
• Corporate	governance	involves	balancing	the	
interests	of	a	company's	many stakeholders	and	
distributing	the	rights	and	responsibilities	among	
these	different	stakeholders.
• It	is	about	creating	an	ACCOUNTABILITY	
FRAMEWORK	under	which	the	company’s	
management	is	responsible.	
• Better	results	are	delivered	when	everyone	is	
held	accountable.
• Corporate	governance	is	critical	to	the	long	term	
success	of	a	company.
www.venturesplatform.com
• The	best	performing	companies	/	CEO’s	realize	that	they	are	
accountable	not	just	to	their	board	or	investors,	but	to	every	
other	stakeholder.
www.venturesplatform.com
Importance of
Corporate
Governance
Improved	Reputation
Decreased	conflicts	and	fraud
Enhanced	growth
More	efficient	management
www.venturesplatform.com
Major
Stakeholders
you are
accountable to
Employees
Shareholders
Board	of	
Directors
Service	
Providers/	
Partners
Customers
Regulators/
Government
Community
Cofounders
Creditors
Executive	
Management
Major	
Stakeholders
www.venturesplatform.com
Internal Stakeholders
• Shareholders
• Board of directors
• Cofounders
• Executive management
• Employees
External Stakeholders
• Customers
• Creditors	(including	noteholders)
• Service providers & vendors
• Regulators
• Community
www.venturesplatform.com
1.	Shareholders	(Investors)
How?
• Ensure	you	send	regular	monthly	(early	stage),	
quarterly	(growth	stage)	reports	to		
shareholders.	
• Reports	should	be	in	a	standardized	template,	
timely,	complete	and	not	rushed.
• Inform,	notify	and	seek	consent	of	current	
investors	of	any	further	financing	decisions.
• Ask	for	help,	advice	and	introductions	from	your	
shareholders.
• Board	members	are	appointed	by	shareholders	
and	it	is	better	when	appointments	have	the	
unanimous	buy-in	of	all	shareholders
• Statutory	Obligation	– Hold	Annual	General	
Meetings	(AGM)	and	send	audited	annual	
reports	as	you	progress.	(Nigerian	Law)
• Other	meetings,	known	as	Extraordinary	General	
Meetings	(EGM)	can	be	held	on	a	need	basis.
(Nigerian	Law)
Why?	
• They	are	Co-Owners	of	the	business.	Most	
times,	the	primary	purpose	of	buying	into	a	
company	is	to	maximize	value	by	making	
returns	so	it	is	imperative	that	shareholders	
are	properly	managed	and	informed.	
• When	interests	of	co-founders	and	
shareholders	are	aligned,	it	is	in	the	best	
interest	of	the	business	as	the	shareholders	
will	look	to	adding	further	non-cash	value	to	
the	business.
www.venturesplatform.com
2.	Board	of	Directors
How?
• Develop	an	annual	budget	and	business	strategy	
plan	and	get	board	to	approve	same.
• Leverage	board	influence	for	networking	and	
business	opportunities
• They	are	voted	in	by	shareholders	and	can	be	
removed	by	shareholders
• Be	deliberate	about	choosing	experienced	and	
knowledgeable	directors	into	the	board	(and	not	
just	family	or	friends)
• Recommended	frequency	for	board	meetings	is	
quarterly	especially	at	growth	stage.	In	the	early	
stage,	recommended	frequency	is	twice	a	year
• Ensure	you	send	regular	monthly	(early	stage),	
quarterly	(growth	stage)	report	to	the	Board	for	
their	buy-in	and	input	before	sharing	with		
shareholders.	
• Get	legal	and	non-legal	advice	as	you	set-up	your	
board.
• Have	a	clear	Terms	of	Reference	for	the	Board	
stating:	rights,	responsibilities	and	rewards	(if	
any)
Why?	
Directors	are	responsible	for	the	company’s	
strategic	management.	When	strategic	directors	
are	appointed,	their	experience	provides	value	
that	the	company	may	not	be	able	to	afford.	
Consider	it	free	consulting.	
www.venturesplatform.com
3.	Cofounders
How?
• Be	transparent	with	your	co-founders
• Take	all	major	decisions	together.
• Manage	disputes	and	conflicts	proactively
• Communicate	effectively	and	ensure	a	sense	of	
shared	vision	for	the	company
• Your	cofounders	are	shareholders
Why?	
You	own	the	business	together	and	all	have	
vested	interest	in	the	success	of	the	business.
www.venturesplatform.com
4.	Executive	Management
How?
• Have	clear-cut	responsibilities	and	reporting	
lines
• Fair	compensation	(that	may	include	equity)	in	
order	to	motivate	a	sense	of	buy-in.
• Open	communication	channel	and	ensure	a	
shared	vision	for	the	company
• Be	quick	to	fire	when	needed	as	management	
influences	the	way	an	organization	is	run	and	
employee	behavior.
Why?	
They	are	responsible	for	daily	operations	of	the	
company.
www.venturesplatform.com
5.	Employees
How?
• Clarity	in	terms	of	expectations	and	goals
• Honesty,	transparency	and	fairness
• Buy-in,	participation	in	decision	making,	
stand-up	meetings	recommended.
• Communicate	values	and	culture.	Consider	
an	orientation	process	for	every	hire.
• Feedback,	motivation	and	fair	compensation
• Consider	Employee	Share	Option	Pool	as	you	
progress.
• Create	a	performance	based	reward	system	
which	is	tied	to	company’s	performance
• Identify	employees	that	you	need	to	build	a	
growth	plan	around
• Have	a	HR	policy	from	25	employees.
• Recommended	to	hire	a	HR	professional	
from	50	employees	and	above
• Make	all	statutory	contributions	and	
deductions	– PAYE	(tax),	pension	etc
Why?	
Shareholders	interest	(and	by	extension,	
company’s	interest)	is	actually	better	served	by	
including	employees	in	your	corporate	
governance	accountability	framework.	Happy	
employees	equals	happy	customers.
www.venturesplatform.com
6.	Customers
How?
• Consider	all	legal	implications	of	your	business.	
Do	you	need	disclaimers,	do	you	need	to	
indemnify?	Networked	/	Platform	businesses	
watch	out!
• Be	obsessed	about	fulfilling	your	brand	/	product	
promise	and	provide	adequate	information	on	
products.	
• Build	an	effective	feedback	system	and	a	highly	
responsive	customer	service	system	to	ensure	
adequate	connection	with	customers.	
Why?	
Customers	are	the	reason	the	business	exists.	
No	customers,	no	business.	Be	responsive	but	
better	still	be	pro-active	to	their	needs.	That’s	
how	to	win!
www.venturesplatform.com
7.	Creditors
How?
• Differentiate	between	straight-out	creditors,	(i.e.	
debt	owed	to	be	repaid	fully)	and	convertible	
noteholders	(who	are	investors)
• For	straight-out	creditors,	pay	when	due.	When	
unable	to	pay,	be	proactive	and	propose	an	
arrangement	before	payment	due	date
• Treat	noteholders	as	shareholder/investors	
especially	as	it	pertains	to	information	sharing.
• Leverage	your	noteholders	experience	and	
network
Why?	
You	owe	them	money!	
www.venturesplatform.com
8.	Regulators/Government
How?
• Identify	who	your	regulators	are	and	understand	
their	requirements
• Ensure	that	regulatory	compliance	is	someone's	
KPI
• In	cases	where	you	operation	isn't	regulated	yet,	
be	pro-active.
• Comply	with	all	tax,	audit	and	regulatory	
expectations	
Why?	
Breaching	of	regulatory	obligations	can	result	in	
fines,	reputational	damage	or	even	total	closure	
of	business
www.venturesplatform.com
9.	Service	Providers/Partners
How?
• All	relationships	should	be	legal	and	bound	
by	Service-Level	Agreements(SLA)
• Perform	media	monitoring	on	your	partners	
so	as	to	know	when	there	is	eminent	risk.
Why?	
Their	business	affects	yours,	and	vice-versa.
www.venturesplatform.com
8.	Community
How?
• Consider	and	be	mindful	of	the	impact	of	
your	business	on	the	community	and	the	
environment.
• Give	back	where	you	can.	It	is	good	
business.
Why?
Because	our	interaction	with	the	host	
community	is	integral	to	who	we	are	as	a	
business.	
www.venturesplatform.com
Required
supporting
systems.
Business	accounting	tool
Periodic	external	audit
Tax	management
Metrics,	Tracking	&	Reporting
www.venturesplatform.com
In Closing….
A startup is a company & should be treated
like One.
www.venturesplatform.com

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Recommended Corporate Governance & Accountability Framework for VP Companies