3. Chapter Objectives
1. Distinguish between small and large businesses
and identify the industries in which most small
firms are established.
2. Discuss the economic and social contributions of
small business.
3. Compare the advantages and disadvantages of
small businesses.
4. Describe how the Small Business Administration
assists small-business owners.
5. Explain how franchising can provide
opportunities for both franchisors and
franchisees.
6. Summarize the three basic forms of business
ownership and the advantages and
disadvantages of each form.
4. Chapter Objectives
7. Identify the levels of corporate management.
8. Describe recent trends in mergers and
acquisitions.
9. Differentiate among private ownership, public
ownership, and collective ownership
(cooperatives).
5.
6. Chapter Overview
Variables affecting the organization of
your business include:
How easily can you set up this type of
organization?
How much financial liability can you afford
to accept?
What financial resources do you have?
What strengths and weaknesses do you see
in others?
What are your own strengths and
weaknesses?
7. Most Businesses Are Small
Businesses
What is a Small Business?
A firm that is independently owned and
operated, not dominant in its field, and
meets industry-specific size standards for
income or number of employees.
98 percent have fewer than 100 employees
Over 14 million people in the U.S. are
earning business income without any
employees
Almost half the sales in U.S. are made by
small businesses
8. Most Businesses Are Small
Businesses
Most nonfarming small businesses have
been concentrated in retailing in the
service industries
Typical Small-Business Ventures
Dentists
Home Builders
Florists, etc
Almost half of small businesses in the
U.S. are home based businesses (firms
operated from the residence of the
business owner)
9.
10. David vs. Goliath: Business Sectors Most
Dominated and Least Dominated by Small
Firms
12. Contributions or Small Business
to the Economy
Creating New Jobs
Creating New Industries
Attracting New Industries
13. Advantages of a Small Business
Small businesses differ greatly in:
Forms of organization
Market positions
Staff capabilities
Managerial styles
Organizational structures
Financial resources
These differences usually seem like
advantages to small-business owners
15. Advantages of a Small Business
Innovation
Example: Start-up business to offer
online bookstore shopping and delivery.
Typically develop twice as many product
innovations per employee as larger firms
Also obtain the more patents per sales
dollar than larger businesses
Key innovations developed by small
businesses include the airplane, audio
tape recorder, double-knit fabrics,
optical scanner, PC, soft contact lenses,
and the zipper
16. Advantages of a Small Business
Lower Costs
Example: Small retailer who can prepare
sales flyers on a PC.
Small firms may be able to provide
goods and services at prices that large
firms cannot match
Overhead costs are usually minimized
Typically, organizations are lean -- with
the smallest staffs and few support
personnel
17. Advantages of a Small Business
Superior Customer Service
Example: Free alterations on clothing
purchases from a small boutique.
Small firms can operate with greater
flexibility
This allows tailoring of product lines and
services to the needs of customers
18. Advantages of a Small Business
Filling Isolated Niches
Example: Retail store that specializes in
selling products designed for left-handed
consumers.
Large businesses tend to focus on the large
segments of the overall market
Growth prospects of market niches are too
limited, and expenses involved in serving
them to great, for large firms
This creates opportunity for small firms
19. Disadvantages of a Small Business
In addition to being vulnerable to
economic downturns, primary
disadvantages include:
Management Shortcomings
Inadequate Financing
Government Regulation
20. Disadvantages of a Small Business
Management Shortcomings
People often go into business with little, if any,
business training
Owners often hesitate to turn to consultants
for advice in areas were they lack knowledge
or experience
Frequently struggle with “rose-colored-glasses
syndrome”
21. Disadvantages of a Small Business
Inadequate Financing
Too often, new business owners assume a that
they will generate enough funds in the first few
weeks or months to finance continuing
operations
Provisions must be made for uneven cash
flows
Banks often very reluctant to make small
business loans
23. Disadvantages of a Small Business
Government Regulation
Small-business owners often complain bitterly
of excessive government regulation and red
tape
Paperwork costs account for billions of small-
business dollars each year
Taxes are another burdensome expense for
small businesses
24. Increasing the Likelihood of
Business Success
Creating a Business Plan
Business plan—written document that provides
an orderly statement of a company’s goals, the
methods by which it intends to achieve those
goals, and standards by which it will measure
achievements.
Typically includes following components:
Executive summary
Introduction
Marketing
Financials
Resumes of principles
25. Increasing the Likelihood of
Business Success
Small Business Administration
(SBA)—federal agency that assists small
businesses by providing management
training and consulting, financial advice,
and support in securing government
contracts.
26. Increasing the Likelihood of
Business Success
Small Business Administration
Financial Assistance
Guarantees loans
Other Specialized Assistance
Government procurement set-aside programs
Information and advice
27. Increasing the Likelihood of
Business Success
Business Incubators
Business incubator—organization that
provides low-cost, shared facilities on a
temporary basis to small start-up ventures.
28. Increasing the Likelihood of
Business Success
Large Corporations Assisting Small
Businesses
Corporations often devise special programs
aimed at solving small-business problems
Recognition of the size of the small-
business market, its growth rate and buying
power, and the financial rewards of
supporting small businesses
29. Small-Business Opportunities for
Women and Minorities
Women-Owned Businesses
Minority-Owned Businesses
Women-owned and minority-owned
businesses are growing much faster
than the overall growth in U.S.
businesses
30. Small-Business Opportunities for
Women and Minorities
Women-Owned Businesses
Over 9 million women-owned firms
Almost 40 percent of U.S. businesses
Provide employment for almost 28 million
people
1 of every 8 owned by minority women
31. Small-Business Opportunities for
Women and Minorities
Minority-Owned Businesses
Growth in number of businesses owned via a
African-Americans, Hispanics, and Asian
Americans has far out past the growth in
number of U.S. businesses overall recently
32. Types of Businesses Owned by Racial
and Ethnic Minorities
33. The Franchising Alternative
The Franchising Sector
Franchising—contractual agreement that
specifies the methods by which a dealer can
produce and market a supplier’s good or
service.
Franchising growing rapidly
U.S. franchises generate $1 trillion in sales
annually and employing over 8 million
people
Franchising is also popular overseas
34. The Franchising Alternative
Franchising Agreements
Franchisee: small business owner who
contracts to sell the goods or service of the
franchisor in exchange for some payment
Franchisor: owner of the franchise
Franchisor typically provides name
recognition, building plans, site selection
help, accounting systems, and other
services
35. The Franchising Alternative
Benefits and Problems of Franchising
Advantages include:
A prior performance record
Recognizable company name
Business model that has proven successful
Tested management program
Business training
36. The Franchising Alternative
Benefits and Problems of Franchising
Disadvantages include:
Expensive franchise fees and future payments
The fact that the franchisee is linked to the
reputation and management of the franchise
The potential unsuitability of the franchisee
38. Small Business Goes Global
Global Environment for Entrepreneurs
Growth Strategies
Global reach of the Internet allows
companies to reach international markets
quickly
41. Alternatives for Organizing a
Business
Sole Proprietorships
Sole proprietor—form of business ownership
in which the company is owned and
operated by one person.
42. Alternatives for Organizing a
Business
Partnerships
Partnership—form of business ownership in
which the company is operated by two or
more people who are co-owners by
voluntary legal agreement.
43. Alternatives for Organizing a
Business
Corporations
Corporations—business that stands as a legal
entity with assets and liabilities separate from
those of its owner(s).
S corporations
45. Alternatives for Organizing a
Business
Changing Legal Structures to Meet
Changing Needs
Considerations of the appropriate legal
structure include:
Personal financial situations and the need
for additional funds
Management skills and limitations
Management styles and capabilities for
working with others
Concerns about exposure to personal
liability
46. Organizing and Operating a
Corporation
Types of Corporations
Domestic—A firm is considered a domestic
corporation in the state where it is
incorporated
Foreign—When company does business in
a state other than the one where it has filed
incorporation papers, it is registered as a
foreign corporation in each of those states
Alien—A firm incorporated in one nation
that operates in another is known as an
alien corporation where it operates
47. Organizing and Operating a
Corporation
The Incorporation Process
Where to Incorporate
The Corporate Charter
Articles of Incorporation
49. Organizing and Operating a
Corporation
Corporate Management
Stockholders—person or organization who
has bought shares of stock in a corporation
and is entitled to some of its profits.
Closed or Closely Held
Publicly Held
50. Organizing and Operating a
Corporation
Corporate Management
Stock Ownership and Stockholder Rights
Preferred stock owners have limited voting
rights; receive dividends before others
Common stock owners have voting rights but
only residual claims on assets and are the last to
receive any income distributions
51. Organizing and Operating a
Corporation
Corporate Management
Board or Directors—elected governing
body of a corporation.
Sets policy, authorizes major transactions, and
hires and supervises the CEO
Corporate Officers and Managers
Make most major corporate decisions
52. Organizing and Operating a
Corporation
Employee-Owned Corporations
Employee ownership: where workers buy
shares of stock in the company that
employees them
Corporate organization stays the same
Most stockholders are also employees
53. Organizing and Operating a
Corporation
Not-for-Profit Corporations
Organizations that pursue objectives other
than returning profits to owners
Include:
Museums
Libraries
Religious and human-service organizations
Zoos
Thousands of other groups
54. When Businesses Join Forces
Mergers and Acquisitions (M&A)
Merger—combination of two or more firms
to form one company.
Acquisition—procedure in which one firm
purchases the property and assumes the
obligations of another.
Vertical Merger
Horizontal Merger
Conglomerate Merger
55. When Businesses Join Forces
Joint Ventures: Specialized
Partnerships
Joint Venture: a partnership between
companies formed for a specific undertaking
56. Public and Collective Ownership
Public Ownership
When a unit or agency of government owns
and operates an organization
Government-Owned Corporations
Used When:
Private investors are not willing to invest in high-
risk projects
When private ownership has failed
Operating public companies can be used to foster
competition
57. Public and Collective Ownership
Customer-Owned Businesses:
Cooperatives
Cooperative: an organization whose
owners join forces to collectively operate all
or part of the functions in their industry