Recknagel&bennett trends in infographics

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Ray Poynter

Documentary Storytelling for the Researcher’s Toolkit - trends in info graphics - Jen Recknagel, Elisabeth Bennett

A
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Trends
in
Infographics,
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Presen*ng
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28
June
2013

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Documentary Storytelling for the Researcher’s Toolkit

Elisabeth Bennett
Bridgeable
Jen Recknagel
Bridgeable

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Documentary Storytelling
for the Researcher’s Toolkit
Jen Recknagel & Elisabeth Bennett
Bridgeable - Toronto, Canada

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Information is growing at
an incredible rate

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
At the same time…the quality of
information is changing

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
This is leading to a noisy environment

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
How do you cut through?
Show, don’t tell.

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
How are we doing
this, and why is this
different?

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Ethnography
+ Video…

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
… +
Broadcast
Documentary

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
How to do this, when
is it appropriate and
what is the value?

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Trust,
intimacy
and
disclosure
trade-offs

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
How do we reduce production disruption to
maximize intimacy?
•  Pay attention to everyone’s safety and security
•  Prepare the informant in advance to know what to expect, who the
members of the documentary crew are and what their roles are
•  Humanize the crew - prepare the crew for a more sensitive
environment than a typical film set
•  Ensure the informant knows they can stop or limit what they share
at any time they don’t feel comfortable

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Recruiting
‘Characters’

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
How can we ‘cast’ appropriately?
•  Ensure that recruiting criteria accounts for clear
speech, engaging personalities, and ability to be
self-reflective about experience
•  This may require more up-front effort, such as full
pre-interviews with informants to tease of their
viability as a documentary subject

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Narrow scope, poetic depth

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
How do we maximize the depth of this
medium?
•  Have a smaller sample of people that you can go deeply into, rather
than a wide spectrum of people (who you would end up covering only
superficially due to the mechanics of space/time)
•  Do your research before the filming:
–  up-front research to identify insights that will be represented by the smaller sample of
people in the documentary ensures greater robustness of findings
–  conducting interviews with informants will help build the relationship and ensure you
can plan for the best way to film their unique story
•  Put together a solid documentary team: people who can work in
tandem towards a clear goal, with expertise in their respective fields

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Is it
worth it?

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Thank you
Jen Recknagel & Elisabeth Bennett

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Q & A
Ray
Poynter

Vision
Cri@cal
University

Elisabeth
BenneE

Bridgeable

Jen Recknagel
Bridgeable

Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
www.bridgeable.com
@bridgeable_rd
Documentary trailers
•  Mis/Connect: vimeo.com/64088094
•  Misfit: vimeo.com/55538460

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From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all. In this webinar, you’ll discover: The underlying dynamics fueling sales and marketing misalignment How to implement practical solutions without disrupting day-to-day operations How to cultivate a culture of collaboration and unity for long-term success How to align on metrics that matter Why it’s essential to break down technology and data silos How ABM can be a powerful unifier

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Pillar-Based Marketing - Ryan Brock, DemandJump

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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

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Recknagel&bennett trends in infographics

1. A Presenta*on from the NewMR Trends in Infographics, Visualisa*on and Presen*ng Event 28 June 2013 All copyright owned by The Future Place and the presenters of the material For more informa@on about NewMR events visit hEp://newmr.org For more informa@on about dub visit hEp://dubstudios.com Documentary Storytelling for the Researcher’s Toolkit Elisabeth Bennett Bridgeable Jen Recknagel Bridgeable

2. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Documentary Storytelling for the Researcher’s Toolkit Jen Recknagel & Elisabeth Bennett Bridgeable - Toronto, Canada

3. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Information is growing at an incredible rate

4. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 At the same time…the quality of information is changing

5. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 This is leading to a noisy environment

6. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 How do you cut through? Show, don’t tell.

7. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 How are we doing this, and why is this different?

8. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Ethnography + Video…

9. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 … + Broadcast Documentary

10. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 How to do this, when is it appropriate and what is the value?

11. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Trust, intimacy and disclosure trade-offs

12. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 How do we reduce production disruption to maximize intimacy? •  Pay attention to everyone’s safety and security •  Prepare the informant in advance to know what to expect, who the members of the documentary crew are and what their roles are •  Humanize the crew - prepare the crew for a more sensitive environment than a typical film set •  Ensure the informant knows they can stop or limit what they share at any time they don’t feel comfortable

13. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Recruiting ‘Characters’

14. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 How can we ‘cast’ appropriately? •  Ensure that recruiting criteria accounts for clear speech, engaging personalities, and ability to be self-reflective about experience •  This may require more up-front effort, such as full pre-interviews with informants to tease of their viability as a documentary subject

15. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Narrow scope, poetic depth

16. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 How do we maximize the depth of this medium? •  Have a smaller sample of people that you can go deeply into, rather than a wide spectrum of people (who you would end up covering only superficially due to the mechanics of space/time) •  Do your research before the filming: –  up-front research to identify insights that will be represented by the smaller sample of people in the documentary ensures greater robustness of findings –  conducting interviews with informants will help build the relationship and ensure you can plan for the best way to film their unique story •  Put together a solid documentary team: people who can work in tandem towards a clear goal, with expertise in their respective fields

17. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Is it worth it?

18. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Thank you Jen Recknagel & Elisabeth Bennett

19. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Q & A Ray Poynter Vision Cri@cal University Elisabeth BenneE Bridgeable Jen Recknagel Bridgeable

20. Jen Recknagel & Elisabeth Bennett, Bridgeable, Canada Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013 www.bridgeable.com @bridgeable_rd Documentary trailers •  Mis/Connect: vimeo.com/64088094 •  Misfit: vimeo.com/55538460

Recknagel&bennett trends in infographics

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