Discover trends in human behavior, technological cycles, and socioeconomics that will impact the future of business and society. This was presented at Social Media Week Independent Austin.
This is an updated version of previous presentations I've given on my Reciprocity Theory and the Purpose Economy. I dive into foundational human behavior, technological revolutions, socio-economic evolutions of the last fifty years, and what this means for marketers.
The Purpose Economy: Business Principles for the Post-Capitalist SocietyDavid Fossas
This presentation explores key trends and principles that business leaders, and especially marketers, should be thinking about. The story came about when I started asking myself "What's next?" With technologies and sciences converging, it's hard to conceive the pace of innovation slowing. If anything, it will continue to accelerate, and we'll see a new wave of technological revolutions advance our society. While I don't make any predictions about what that next wave will be, I do share some thoughts on how we can (1) anticipate the timing, and (2) how business leaders can adapt to this shifting landscape.
An Argumentative Essay about Technology: Writing Tips and Sample - A 5 .... Technology Essay Writing Information Technology Includes And .... About science technology essay. Technology Essay Writing This Is An Ielts Writing Task 2 Sample Answer .... Technology Essay - How to Choose a Topic for Your Technology Essay?. Essay on technology - UK Essay Writing Help.. 3 Technologies Essay. Essay on Technology. Globalcompose.com sample essay on technology can either shape or ruin. Technological Development Essay 1543 Words 7 Pages.. Technology essay Logan Square Auditorium. Technology Essay. Technology Essay Example In The Last 20 Years There Have Been .... Technology Essay Example Technology Is Commonly Defined As The Use Of .... Argumentative essay sample 2.doc. 001 P1 Essay On Technology Thatsnotus. Technology Essay - How to write an essay about technology. 009 Essay On Technology Example Thatsnotus. Essay on Technology Addiction Technology Addiction Essay for Students .... 012 Essay Example Modern Technology And Education Academic Writing .... Argumentative Essay: Science and technology essay. Essay examples technology - mfawriting811.web.fc2.com. Leave a Reply Cancel reply. technology essay. 004 Argumentative Essays On Technology Essay Co About Does Make Us More ... Sample Essay Technology Sample Essay Technology
,i-! 190 The Rise of the Anti-Corporate Movement M11sl.docxhoney725342
,i-!
190 The Rise of the Anti-Corporate Movement
M11sli111-Majority Co1n1tries
Bangladesh
Egypt
Jordan
Indonesia
Lebanon
Pakistan
Turkey
Uzbekistan
51/47
46/36
51/49
74/26
81/18
26/55
78/15
71/28
Source: Pew Research Center for Peopl~ and the Press, Views of a Changing World,
How Global Publics View: V'far in Iraq, Den1ocracy, Islam and Governance, Globalization.
most extreme anti-1nodernist social movements have drawn on this
sentin1ent in their pursuit of power, the real power of armaments
and police, not the imaginary power of successful business practices.
But for those who are not so wedded to U1e existing system, the modern
culture is an exciting pne, and makes for an extraordinary ti1ne to be
alive.
EIM·Hit=•
Corporate Conclusions
The late environmental scientist, systen1s theorist, lead author of
the early-1970s doomsday report The Limits to Growth, MacArthur
Foundation "genius award" recipient, and anti-corporate campaigner
Donella H. Meadows, while reviewing When Corporations Rule the World,
summarized the anti-corporate agenda in 2000 as follows:
Challenge tl~e Supreme Court decision that gives corporations
fictitious human rights. Persons in corporations should have all
rights, but the corporation itself has no conscience, no moral
accountability, no citizenship. Corporations, says Korten,
"simply do not belong in people's political spaces."
Take. back the corporate charter. Corporations exist by public
permission. If they break the law or act agail1st the public good,
tl1eir charters should be revoked.
Flatly prohibit corporations from influencing the political
process or "educating" the public on policy issues. Forbid
false-front "citizen" lobbying organizations and even corporate
"charitable" givh1g, through which firms often push their own
agendas (for example, by threatening to withdraw public broad-
casting contributions if shows are aired about clearcutting or
overgrazing). If corporations want to serve society, says Korten,
"let them provide good, secure jobs and safe products, mail1tain
a clean environment, obey the law, and pay tl1eir taxes."
Prohibit paid political advertish1g. The ads are misleading, and
their hug~ cost makes candidates beholden to large donors.
192 The Rise of Anti-Corporate Movement
Broadcasters, in return for the right to use the public airways,
should be required to provide free, equal, h1-depth exposure to
all candidates.
Pay for campaigns through a co1nbination of strictly limited,
small individual contributions and public funding. Corporations
should be prohibited from using corporate resources in any way
to favor any candidate. 1
It is a provocative set of proposals, albeit disturbingly laden with words
like "prohibit," "forbid/' and so on. As we have seen, the general goal of
anti-corporate thinkers is 'to bring profit-maximizing, shareholder-.
owned corporations more under the conh·ol of the p'ublic-to confine the ...
This is an updated version of previous presentations I've given on my Reciprocity Theory and the Purpose Economy. I dive into foundational human behavior, technological revolutions, socio-economic evolutions of the last fifty years, and what this means for marketers.
The Purpose Economy: Business Principles for the Post-Capitalist SocietyDavid Fossas
This presentation explores key trends and principles that business leaders, and especially marketers, should be thinking about. The story came about when I started asking myself "What's next?" With technologies and sciences converging, it's hard to conceive the pace of innovation slowing. If anything, it will continue to accelerate, and we'll see a new wave of technological revolutions advance our society. While I don't make any predictions about what that next wave will be, I do share some thoughts on how we can (1) anticipate the timing, and (2) how business leaders can adapt to this shifting landscape.
An Argumentative Essay about Technology: Writing Tips and Sample - A 5 .... Technology Essay Writing Information Technology Includes And .... About science technology essay. Technology Essay Writing This Is An Ielts Writing Task 2 Sample Answer .... Technology Essay - How to Choose a Topic for Your Technology Essay?. Essay on technology - UK Essay Writing Help.. 3 Technologies Essay. Essay on Technology. Globalcompose.com sample essay on technology can either shape or ruin. Technological Development Essay 1543 Words 7 Pages.. Technology essay Logan Square Auditorium. Technology Essay. Technology Essay Example In The Last 20 Years There Have Been .... Technology Essay Example Technology Is Commonly Defined As The Use Of .... Argumentative essay sample 2.doc. 001 P1 Essay On Technology Thatsnotus. Technology Essay - How to write an essay about technology. 009 Essay On Technology Example Thatsnotus. Essay on Technology Addiction Technology Addiction Essay for Students .... 012 Essay Example Modern Technology And Education Academic Writing .... Argumentative Essay: Science and technology essay. Essay examples technology - mfawriting811.web.fc2.com. Leave a Reply Cancel reply. technology essay. 004 Argumentative Essays On Technology Essay Co About Does Make Us More ... Sample Essay Technology Sample Essay Technology
,i-! 190 The Rise of the Anti-Corporate Movement M11sl.docxhoney725342
,i-!
190 The Rise of the Anti-Corporate Movement
M11sli111-Majority Co1n1tries
Bangladesh
Egypt
Jordan
Indonesia
Lebanon
Pakistan
Turkey
Uzbekistan
51/47
46/36
51/49
74/26
81/18
26/55
78/15
71/28
Source: Pew Research Center for Peopl~ and the Press, Views of a Changing World,
How Global Publics View: V'far in Iraq, Den1ocracy, Islam and Governance, Globalization.
most extreme anti-1nodernist social movements have drawn on this
sentin1ent in their pursuit of power, the real power of armaments
and police, not the imaginary power of successful business practices.
But for those who are not so wedded to U1e existing system, the modern
culture is an exciting pne, and makes for an extraordinary ti1ne to be
alive.
EIM·Hit=•
Corporate Conclusions
The late environmental scientist, systen1s theorist, lead author of
the early-1970s doomsday report The Limits to Growth, MacArthur
Foundation "genius award" recipient, and anti-corporate campaigner
Donella H. Meadows, while reviewing When Corporations Rule the World,
summarized the anti-corporate agenda in 2000 as follows:
Challenge tl~e Supreme Court decision that gives corporations
fictitious human rights. Persons in corporations should have all
rights, but the corporation itself has no conscience, no moral
accountability, no citizenship. Corporations, says Korten,
"simply do not belong in people's political spaces."
Take. back the corporate charter. Corporations exist by public
permission. If they break the law or act agail1st the public good,
tl1eir charters should be revoked.
Flatly prohibit corporations from influencing the political
process or "educating" the public on policy issues. Forbid
false-front "citizen" lobbying organizations and even corporate
"charitable" givh1g, through which firms often push their own
agendas (for example, by threatening to withdraw public broad-
casting contributions if shows are aired about clearcutting or
overgrazing). If corporations want to serve society, says Korten,
"let them provide good, secure jobs and safe products, mail1tain
a clean environment, obey the law, and pay tl1eir taxes."
Prohibit paid political advertish1g. The ads are misleading, and
their hug~ cost makes candidates beholden to large donors.
192 The Rise of Anti-Corporate Movement
Broadcasters, in return for the right to use the public airways,
should be required to provide free, equal, h1-depth exposure to
all candidates.
Pay for campaigns through a co1nbination of strictly limited,
small individual contributions and public funding. Corporations
should be prohibited from using corporate resources in any way
to favor any candidate. 1
It is a provocative set of proposals, albeit disturbingly laden with words
like "prohibit," "forbid/' and so on. As we have seen, the general goal of
anti-corporate thinkers is 'to bring profit-maximizing, shareholder-.
owned corporations more under the conh·ol of the p'ublic-to confine the ...
Leadership and innovation presentation to UiO Green IT SchoolRick Wheatley
In October 2013 I gave a presentation to the University of Oslo's Green IT School. The topic was on innovation and leadership in business given the evolving context we live in - where some issues are becoming existential.
Doing business in an environment that is volatile, unpredictable, complex and ambiguous demands a different kind of leadership; a different sense of calm if you will. Where does this come from? This was my attempt to relate a view on the contextual picture along with some principles of 'leadership from the future' that Veronica Lie, a Xyntéo colleague, and I wrote about in the run up to the 2013 Performance Theatre in Istanbul, Turkey - amazingly enough held at the precise time of the riots at Taksim square.
Enjoy - questions and comments appreciated.
Original article available here: http://issuu.com/xynteo/docs/pages_from_leadership_paper
The Remaking of University: What Can We Do?Left Streamed
Keynote presentation by Dr. James L. Turk, Executive Director of the Canadian Association of University Teachers (CAUT) at the 2014 conference "Capitalism in the Classroom: Neoliberalism, Education and Progressive Alternatives." Presentation made in Toronto, 4 April 2014.
https://www.youtube.com/watch?v=EGEIFZoAAgs
Matthew Eshed presents his perspective on climate change as an opportunity at the University of Maryland Startup Shell (https://startupshell.org/) on April 17 2017.
I was invited to run the third lab of the Stirling Crucible, a programme at the University of Stirling in Autumn 2014 aimed at increasing interdisciplinarity innovation between different academics at the University. These are the slides; I'll update later with a link to cover more context of the two days.
Carlota Perez en el 9th Triple Helix Conference Stanford 2011Manuel Molina
Acerca de Carlota Perez-- Investigadora, conferencista y consultora internacional, experta en el impacto socio-económico del cambio tecnológico y en las condiciones históricamente cambiantes para el crecimiento, el desarrollo y la competitividad.
Es Catedrática de Tecnología y Desarrollo, Universidad Tecnológica de Talín, Estonia; Investigadora asociada en CFAP/CERF, Cambridge Finance, Judge Business School e investigadora visitante en la Facultad de Economía, ambos en la Universidad de Cambridge, Inglaterra, y Profesora honorífica de SPRU (Centro de investigaciones sobre política científica y tecnológica), Escuela de Negocios, Gerencia y Economía, Universidad de Sussex, Inglaterra.
Slides from my talk on 16Jan at DIA PV meeting. Apologies if some don't make sense - they are written to accompany my talking and I haven't had time to revise them to stand on their own. If you want to know about any points I was making please drop me a line.
The Purpose-Driven Business Roadmap (The 4th Wave of Capitalism) by Brandon P...Brandon Peele
Discover how purpose is remaking capitalism. All you need to do is find your purpose (http://evr1.co), and build a business from it (http://P4course.com).
Chamberlain College of NursingNR 449 EVIDENCE-BASED PRACTICE.docxsleeperharwell
Chamberlain College of Nursing
NR 449 EVIDENCE-BASED PRACTICE
CLASS SURVEY: HYPOTHETICAL DATA RESULTS – WEEK 6
(2 Pages)
1. What is your initial level of education in nursing?
a. High school 54.7%
b. Associate’s degree 23.1%
c. Baccalaureate degree 21.9%
d. Graduate degree 0.1%
2. If you hold an associate’s or baccalaureate degree, what was your prior degree in?
a. Medical-related degree or certificate 63.1%
b. Teaching 16.2%
c. Accounting 0 .7%
d. Business administration 1.2%
e. Other 18.8%
3. Do you have a prior healthcare occupation in any of these fields?
a. LPN 19.1%
b. CAN 63.0%
c. EMT/paramedics 11 1%
d. Pharmacy technician 0.3%
e. Surgical technician 3.7%
f. Dental hygiene 2.9%
g. Other 0.2%
4. What is your age?
Average age is 41 years
20–24
4.1%
25–29
3.6%
30–34
13.2%
35–39
15.5%
40–44
17.6%
45–49
28.0%
50–64
21.4%
65 and over
0.2%
5. What is your gender?
Male 7.5% Female 92.3%
6. What is your racial or ethnic background?
a. Hispanic (of any race) 3.0%
b. American Indian or Alaska Native 0.5%
c. Asian 2.5%
d. Black or African-American 15.8%
e. Native Hawaiian or other Pacific Islander 0.2%
f. White 69.1%
g. Race or ethnicity unknown 8.6%
7. What is your family status?
a. Married 70.5%
b. Widowed, divorced, or separated 18.1%
c. Never married 9.2%
8. Do you have children?
a. No children 56.2%
b. One child 24.9%
c. Two children 11.5%
d. Three or more children 5.6%
9. What is the time zone where you live?
a. Eastern 34%
b. Central 29%
c. Mountain 19%
d. Pacific 18%
10. Do you own your residence?
a. Yes 61%
b. No 39%
11. Please indicate how prepared you felt to enter nursing school.
a. Extremely prepared 15%
b. Prepared 37%
c. Neither prepared or unprepared 28%
d. Prepared 15%
e. Extremely unprepared 5%
12. Why did you decide to pursue a baccalaureate degree in nursing?
Themes from respondents
· Desire to help others
· Lifelong dream
· Ability to advance
· Availability of jobs
· Earning potential
· Loss of previous job
Class Survey: Hypothetical Data Results. Wk 6.docx
revised 8/1/01 nlh
Page 2
Center for the Defense of Free Enterprise
WISE USE: WHAT DO WE BELIEVE?
HOME ISSUES OPPOSITION PROJECTS DEFENDERS WISE USE BOOKSTORE ARCHIVE
The following essay by Ron Arnold is regarded by many as the seminal expression of the ideas that have
evolved into the richly diverse wise use movement.
Overcoming Ideology
by Ron Arnold
From A Wolf in the Garden : The Land Rights Movement and the New Environmental Debate
Edited by Philip D. Brick and R. McGreggor Cawley, Rowman & Littlefield Publishers, Inc., Lanham,
Maryland, 1996 ISBN 0847681858
It was 1964, the year of the Wilderness Act. Historian Leo Marx began his classic, The Mach.
Virtual networks and social epidemics: the convergence of two powersClaudia Berbeo
The White Paper, VIRTUAL NETWORKS AND SOCIAL EPIDEMICS: THE CONVERGENCE OF TWO POWERS shows how virtual social networks operate and how desired goals may be converted into epidemics. Understanding these two phenomena and using them jointly may produce major changes and milestones in enterprises, communities and nations.
Social Media Marketing: How to Make the Most of Data & AnalyticsDavid Fossas
This is a lecture I gave at a social media marketing class at St. Edwards University. The presentation shares some context on the evolving marketing landscape, and how social media data and analytics can be used for both planning as well as measuring and optimizing ROI.
Leadership and innovation presentation to UiO Green IT SchoolRick Wheatley
In October 2013 I gave a presentation to the University of Oslo's Green IT School. The topic was on innovation and leadership in business given the evolving context we live in - where some issues are becoming existential.
Doing business in an environment that is volatile, unpredictable, complex and ambiguous demands a different kind of leadership; a different sense of calm if you will. Where does this come from? This was my attempt to relate a view on the contextual picture along with some principles of 'leadership from the future' that Veronica Lie, a Xyntéo colleague, and I wrote about in the run up to the 2013 Performance Theatre in Istanbul, Turkey - amazingly enough held at the precise time of the riots at Taksim square.
Enjoy - questions and comments appreciated.
Original article available here: http://issuu.com/xynteo/docs/pages_from_leadership_paper
The Remaking of University: What Can We Do?Left Streamed
Keynote presentation by Dr. James L. Turk, Executive Director of the Canadian Association of University Teachers (CAUT) at the 2014 conference "Capitalism in the Classroom: Neoliberalism, Education and Progressive Alternatives." Presentation made in Toronto, 4 April 2014.
https://www.youtube.com/watch?v=EGEIFZoAAgs
Matthew Eshed presents his perspective on climate change as an opportunity at the University of Maryland Startup Shell (https://startupshell.org/) on April 17 2017.
I was invited to run the third lab of the Stirling Crucible, a programme at the University of Stirling in Autumn 2014 aimed at increasing interdisciplinarity innovation between different academics at the University. These are the slides; I'll update later with a link to cover more context of the two days.
Carlota Perez en el 9th Triple Helix Conference Stanford 2011Manuel Molina
Acerca de Carlota Perez-- Investigadora, conferencista y consultora internacional, experta en el impacto socio-económico del cambio tecnológico y en las condiciones históricamente cambiantes para el crecimiento, el desarrollo y la competitividad.
Es Catedrática de Tecnología y Desarrollo, Universidad Tecnológica de Talín, Estonia; Investigadora asociada en CFAP/CERF, Cambridge Finance, Judge Business School e investigadora visitante en la Facultad de Economía, ambos en la Universidad de Cambridge, Inglaterra, y Profesora honorífica de SPRU (Centro de investigaciones sobre política científica y tecnológica), Escuela de Negocios, Gerencia y Economía, Universidad de Sussex, Inglaterra.
Slides from my talk on 16Jan at DIA PV meeting. Apologies if some don't make sense - they are written to accompany my talking and I haven't had time to revise them to stand on their own. If you want to know about any points I was making please drop me a line.
The Purpose-Driven Business Roadmap (The 4th Wave of Capitalism) by Brandon P...Brandon Peele
Discover how purpose is remaking capitalism. All you need to do is find your purpose (http://evr1.co), and build a business from it (http://P4course.com).
Chamberlain College of NursingNR 449 EVIDENCE-BASED PRACTICE.docxsleeperharwell
Chamberlain College of Nursing
NR 449 EVIDENCE-BASED PRACTICE
CLASS SURVEY: HYPOTHETICAL DATA RESULTS – WEEK 6
(2 Pages)
1. What is your initial level of education in nursing?
a. High school 54.7%
b. Associate’s degree 23.1%
c. Baccalaureate degree 21.9%
d. Graduate degree 0.1%
2. If you hold an associate’s or baccalaureate degree, what was your prior degree in?
a. Medical-related degree or certificate 63.1%
b. Teaching 16.2%
c. Accounting 0 .7%
d. Business administration 1.2%
e. Other 18.8%
3. Do you have a prior healthcare occupation in any of these fields?
a. LPN 19.1%
b. CAN 63.0%
c. EMT/paramedics 11 1%
d. Pharmacy technician 0.3%
e. Surgical technician 3.7%
f. Dental hygiene 2.9%
g. Other 0.2%
4. What is your age?
Average age is 41 years
20–24
4.1%
25–29
3.6%
30–34
13.2%
35–39
15.5%
40–44
17.6%
45–49
28.0%
50–64
21.4%
65 and over
0.2%
5. What is your gender?
Male 7.5% Female 92.3%
6. What is your racial or ethnic background?
a. Hispanic (of any race) 3.0%
b. American Indian or Alaska Native 0.5%
c. Asian 2.5%
d. Black or African-American 15.8%
e. Native Hawaiian or other Pacific Islander 0.2%
f. White 69.1%
g. Race or ethnicity unknown 8.6%
7. What is your family status?
a. Married 70.5%
b. Widowed, divorced, or separated 18.1%
c. Never married 9.2%
8. Do you have children?
a. No children 56.2%
b. One child 24.9%
c. Two children 11.5%
d. Three or more children 5.6%
9. What is the time zone where you live?
a. Eastern 34%
b. Central 29%
c. Mountain 19%
d. Pacific 18%
10. Do you own your residence?
a. Yes 61%
b. No 39%
11. Please indicate how prepared you felt to enter nursing school.
a. Extremely prepared 15%
b. Prepared 37%
c. Neither prepared or unprepared 28%
d. Prepared 15%
e. Extremely unprepared 5%
12. Why did you decide to pursue a baccalaureate degree in nursing?
Themes from respondents
· Desire to help others
· Lifelong dream
· Ability to advance
· Availability of jobs
· Earning potential
· Loss of previous job
Class Survey: Hypothetical Data Results. Wk 6.docx
revised 8/1/01 nlh
Page 2
Center for the Defense of Free Enterprise
WISE USE: WHAT DO WE BELIEVE?
HOME ISSUES OPPOSITION PROJECTS DEFENDERS WISE USE BOOKSTORE ARCHIVE
The following essay by Ron Arnold is regarded by many as the seminal expression of the ideas that have
evolved into the richly diverse wise use movement.
Overcoming Ideology
by Ron Arnold
From A Wolf in the Garden : The Land Rights Movement and the New Environmental Debate
Edited by Philip D. Brick and R. McGreggor Cawley, Rowman & Littlefield Publishers, Inc., Lanham,
Maryland, 1996 ISBN 0847681858
It was 1964, the year of the Wilderness Act. Historian Leo Marx began his classic, The Mach.
Virtual networks and social epidemics: the convergence of two powersClaudia Berbeo
The White Paper, VIRTUAL NETWORKS AND SOCIAL EPIDEMICS: THE CONVERGENCE OF TWO POWERS shows how virtual social networks operate and how desired goals may be converted into epidemics. Understanding these two phenomena and using them jointly may produce major changes and milestones in enterprises, communities and nations.
Social Media Marketing: How to Make the Most of Data & AnalyticsDavid Fossas
This is a lecture I gave at a social media marketing class at St. Edwards University. The presentation shares some context on the evolving marketing landscape, and how social media data and analytics can be used for both planning as well as measuring and optimizing ROI.
Today's C-Suite and the organizations they lead are falling into a self-inflicted trap: a theory I've come to refer to as the "Technology Paradox". At the core of the theory are two opposing forces affecting organizations, embedded in the market trends I shared with the CEOs and in their inherent response (1) the external market force of social technologies disrupting industries and the structure of the workforce, and (2) the internal force of organizations reacting with tactical, technology solutions vs. responding with strategic, human solutions.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
9. MASLOW’S HIERARCHY OF NEEDS
9
realizing personal
potential, self-
fulfillment, seeking
personal growth
and peak
experiences
achievement, mastery,
independence, status,
dominance, prestige,
self-respect, respect from
others
love and belongingness, friendship,
intimacy, affection and love – from
work group, family, friends, romantic
relationships
protection from elements, security, order, law,
stability, freedom from fear
air, food, drink, shelter, warmth, sex, sleep
Physiological
Safety
Social
Esteem
Self-Actualization
10. MASLOW’S HIERARCHY OF NEEDS
10
helping
others to
achieve self-
actualization
realizing personal
potential, self-
fulfillment, seeking
personal growth and
peak experiences
appreciation and search for
beauty, balance, form
knowledge, meaning
self-esteem, achievement, mastery, independence,
status, dominance, prestige, managerial responsibility
love and belongingness, friendship, intimacy, affection and love
– from work group, family, friends, romantic relationships
protection from elements, security, order, law, stability, freedom from fear
air, food, drink, shelter, warmth, sex, sleep
Physiological
Safety
Social
Esteem
Cognitive
Aesthetic
Self-Actualization
Transcendence
DeficiencyNeeds
(coping)
GrowthNeeds
(happiness)
11. MASLOW’S HIERARCHY OF NEEDS
11
helping
others to
achieve self-
actualization
realizing personal
potential, self-
fulfillment, seeking
personal growth and
peak experiences
appreciation and search for
beauty, balance, form
knowledge, meaning
self-esteem, achievement, mastery, independence,
status, dominance, prestige, managerial responsibility
love and belongingness, friendship, intimacy, affection and love
– from work group, family, friends, romantic relationships
protection from elements, security, order, law, stability, freedom from fear
air, food, drink, shelter, warmth, sex, sleep
Physiological
Safety
Social
Esteem
Cognitive
Aesthetic
Self-Actualization
Transcendence
DeficiencyNeeds
(coping)
GrowthNeeds
(happiness)
85%
12. MASLOW’S HIERARCHY OF NEEDS
12
helping
others to
achieve self-
actualization
realizing personal
potential, self-
fulfillment, seeking
personal growth and
peak experiences
appreciation and search for
beauty, balance, form
knowledge, meaning
self-esteem, achievement, mastery, independence,
status, dominance, prestige, managerial responsibility
love and belongingness, friendship, intimacy, affection and love
– from work group, family, friends, romantic relationships
protection from elements, security, order, law, stability, freedom from fear
air, food, drink, shelter, warmth, sex, sleep
Physiological
Safety
Social
Esteem
Cognitive
Aesthetic
Self-Actualization
Transcendence
DeficiencyNeeds
(coping)
GrowthNeeds
(happiness)
85%
75%
13. MASLOW’S HIERARCHY OF NEEDS
13
helping
others to
achieve self-
actualization
realizing personal
potential, self-
fulfillment, seeking
personal growth and
peak experiences
appreciation and search for
beauty, balance, form
knowledge, meaning
self-esteem, achievement, mastery, independence,
status, dominance, prestige, managerial responsibility
love and belongingness, friendship, intimacy, affection and love
– from work group, family, friends, romantic relationships
protection from elements, security, order, law, stability, freedom from fear
air, food, drink, shelter, warmth, sex, sleep
Physiological
Safety
Social
Esteem
Cognitive
Aesthetic
Self-Actualization
Transcendence
DeficiencyNeeds
(coping)
GrowthNeeds
(happiness)
85%
75%
50%
14. MASLOW’S HIERARCHY OF NEEDS
14
helping
others to
achieve self-
actualization
realizing personal
potential, self-
fulfillment, seeking
personal growth and
peak experiences
appreciation and search for
beauty, balance, form
knowledge, meaning
self-esteem, achievement, mastery, independence,
status, dominance, prestige, managerial responsibility
love and belongingness, friendship, intimacy, affection and love
– from work group, family, friends, romantic relationships
protection from elements, security, order, law, stability, freedom from fear
air, food, drink, shelter, warmth, sex, sleep
Physiological
Safety
Social
Esteem
Cognitive
Aesthetic
Self-Actualization
Transcendence
DeficiencyNeeds
(coping)
GrowthNeeds
(happiness)
85%
75%
50%
40%
15. MASLOW’S HIERARCHY OF NEEDS
15
helping
others to
achieve self-
actualization
realizing personal
potential, self-
fulfillment, seeking
personal growth and
peak experiences
appreciation and search for
beauty, balance, form
knowledge, meaning
self-esteem, achievement, mastery, independence,
status, dominance, prestige, managerial responsibility
love and belongingness, friendship, intimacy, affection and love
– from work group, family, friends, romantic relationships
protection from elements, security, order, law, stability, freedom from fear
air, food, drink, shelter, warmth, sex, sleep
Physiological
Safety
Social
Esteem
Cognitive
Aesthetic
Self-Actualization
Transcendence
DeficiencyNeeds
(coping)
GrowthNeeds
(happiness)
85%
75%
50%
40%
10% : 2 %
19. 19
Social technologies
disrupting industries and
structure of the workforce
Organizations reacting
with technology
solutions, not human
solutions
TECHNOLOGY-
CENTERED SOLUTIONS
TECHNOLOGY-
ENABLED BEHAVIOR
21. 5 SUCCESSIVE TECHNOLOGICAL REVOLUTIONS
OF THE LAST 250 YEARS
21
1ST: The ‘Industrial Revolution’ | Big Bang Moment: Arkwright’s mill opens in Cromford – 1771
22. 5 SUCCESSIVE TECHNOLOGICAL REVOLUTIONS
OF THE LAST 250 YEARS
22
1ST: The ‘Industrial Revolution’ | Big Bang Moment: Arkwright’s mill opens in Cromford – 1771
2ND: Age of Steam & Railways | Big Bang Moment: Test of the ‘Rocket’ steam engine for the
Liverpool-Manchester railway – 1829
23. 5 SUCCESSIVE TECHNOLOGICAL REVOLUTIONS
OF THE LAST 250 YEARS
23
1ST: The ‘Industrial Revolution’ | Big Bang Moment: Arkwright’s mill opens in Cromford – 1771
2ND: Age of Steam & Railways | Big Bang Moment: Test of the ‘Rocket’ steam engine for the
Liverpool-Manchester railway – 1829
3RD: Age of Steal, Electricity & Heavy Engineering | Big Bang Moment:
The Carnegie Bessemer steel plant opens in Pittsburgh, PA – 1875
24. 5 SUCCESSIVE TECHNOLOGICAL REVOLUTIONS
OF THE LAST 250 YEARS
24
1ST: The ‘Industrial Revolution’ | Big Bang Moment: Arkwright’s mill opens in Cromford – 1771
2ND: Age of Steam & Railways | Big Bang Moment: Test of the ‘Rocket’ steam engine for the
Liverpool-Manchester railway – 1829
3RD: Age of Steal, Electricity & Heavy Engineering | Big Bang Moment:
The Carnegie Bessemer steel plant opens in Pittsburgh, PA – 1875
4TH: Age of Oil, the Automobile & Mass Production | Big Bang
Moment: First Model-T comes out of the Ford plant in Detroit, MI –
1908
25. 5 SUCCESSIVE TECHNOLOGICAL REVOLUTIONS
OF THE LAST 250 YEARS
25
1ST: The ‘Industrial Revolution’ | Big Bang Moment: Arkwright’s mill opens in Cromford – 1771
2ND: Age of Steam & Railways | Big Bang Moment: Test of the ‘Rocket’ steam engine for the
Liverpool-Manchester railway – 1829
3RD: Age of Steal, Electricity & Heavy Engineering | Big Bang Moment:
The Carnegie Bessemer steel plant opens in Pittsburgh, PA – 1875
4TH: Age of Oil, the Automobile & Mass Production | Big Bang
Moment: First Model-T comes out of the Ford plant in Detroit, MI –
1908
5TH: Age of Information &
Telecommunications | Big Bang Moment: The
Intel microprocessor is announced in Santa
Clara, CA – 1971
26. REVOLUTIONS FOLLOW A REOCCURRING SEQUENCE
26
Technological
Revolution
Financial
Bubble
CollapseGolden Age
Political
Unrest
27. 27
“A technological revolution can be defined as a
powerful and highly visible cluster of new and dynamic
technologies, products and industries, capable of
bringing about an upheaval in the whole fabric of the
economy and of propelling long-term upsurge of
development.”
-- Carlotta Perez
28. 28
“Each time around, what can be considered a ‘new
economy’ takes root where the old economy has been
faltering. But it is all achieved in a violent, wasteful and
painful manner...”
-- Carlotta Perez
29. 29
“…The new wealth that accumulates at one end is
often more than counterbalanced by the poverty that
spreads at the other end…It is certainly a broken
society, a two-faced world.”
-- Carlota Perez
30. 5 SUCCESSIVE TECHNOLOGICAL REVOLUTIONS
OF THE LAST 250 YEARS
30
1ST: The ‘Industrial Revolution’ | Big Bang Moment: Arkwright’s mill opens in Cromford – 1771
2ND: Age of Steam & Railways | Big Bang Moment: Test of the ‘Rocket’ steam engine for the
Liverpool-Manchester railway – 1829
3RD: Age of Steal, Electricity & Heavy Engineering | Big Bang Moment:
The Carnegie Bessemer steel plant opens in Pittsburgh, PA – 1875
4TH: Age of Oil, the Automobile & Mass Production | Big Bang
Moment: First Model-T comes out of the Ford plant in Detroit, MI –
1908
5TH: Age of Information &
Telecommunications | Big Bang Moment: The
Intel microprocessor is announced in Santa
Clara, CA – 1971
The reoccurring revolutionary sequence
Technological
Revolution
Financial
Bubble
CollapseGolden Age
Political Unrest
31. AND, THE 6TH IS AROUND THE CORNER
31
1ST: The ‘Industrial Revolution’ | Big Bang Moment: Arkwright’s mill opens in Cromford – 1771
2ND: Age of Steam & Railways | Big Bang Moment: Test of the ‘Rocket’ steam engine for the
Liverpool-Manchester railway – 1829
3RD: Age of Steal, Electricity & Heavy Engineering | Big Bang Moment:
The Carnegie Bessemer steel plant opens in Pittsburgh, PA – 1875
4TH: Age of Oil, the Automobile & Mass Production | Big Bang
Moment: First Model-T comes out of the Ford plant in Detroit, MI –
1908
5TH: Age of Information &
Telecommunications | Big Bang Moment: The
Intel microprocessor is announced in Santa
Clara, CA – 1971
The reoccurring revolutionary sequence
Technological
Revolution
Financial
Bubble
CollapseGolden Age
Political Unrest
6TH: Age of ??? | Big Bang
Moment: TBD – 2021
32. AND, THE 6TH IS AROUND THE CORNER
32
1ST: The ‘Industrial Revolution’ | Big Bang Moment: Arkwright’s mill opens in Cromford – 1771
2ND: Age of Steam & Railways | Big Bang Moment: Test of the ‘Rocket’ steam engine for the
Liverpool-Manchester railway – 1829
3RD: Age of Steal, Electricity & Heavy Engineering | Big Bang Moment:
The Carnegie Bessemer steel plant opens in Pittsburgh, PA – 1875
4TH: Age of Oil, the Automobile & Mass Production | Big Bang
Moment: First Model-T comes out of the Ford plant in Detroit, MI –
1908
5TH: Age of Information &
Telecommunications | Big Bang Moment: The
Intel microprocessor is announced in Santa
Clara, CA – 1971
The reoccurring revolutionary sequence
Technological
Revolution
Financial
Bubble
CollapseGolden Age
Political Unrest
6TH: Age of ??? | Big Bang
Moment: TBD – 2021
33. THE LIFECYCLE OF A TECHNOLOGICAL REVOLUTION
33
Gestation
period
Paradigm
configuration
Introduction of successive new products, industries and
technology systems, plus modernization of existing ones
Constriction
of potential
Early new products
and industries.
Explosive growth
and fast innovations
Full constellation
(new industries,
technology systems
and infrastructure)
Full expansion of
innovation and
market potential
Last new products
and industries.
Earlier ones
approaching maturity
and market
saturation
Degreeoftechnologicalmaturity
andmarketsaturation
Around half a century
35. THE 6 C’S OF SOCIAL NETWORKING
• Communications
• Connectedness
• Common Experience
• Content
• Commerce
• Cool Experiences (entertainment)
35
36. THE 6 C’S OF SOCIAL NETWORKING
• Communications
• Connectedness
• Common Experience
• Content
• Commerce
• Cool Experiences (entertainment)
36
37. THE 6 C’S OF SOCIAL NETWORKING
• Communications
• Connectedness
• Common Experience
• Content
• Commerce
• Cool Experiences (entertainment)
37
individual community
42. THE LIFECYCLE OF A TECHNOLOGICAL REVOLUTION
42
Gestation
period
Paradigm
configuration
Introduction of successive new products, industries and
technology systems, plus modernization of existing ones
Constriction
of potential
Early new products
and industries.
Explosive growth
and fast innovations
Full constellation
(new industries,
technology systems
and infrastructure)
Full expansion of
innovation and
market potential
Last new products
and industries.
Earlier ones
approaching maturity
and market
saturation
big bang
Degreeoftechnologicalmaturity
andmarketsaturation
Around half a century
43. THE LIFECYCLE OF A TECHNOLOGICAL REVOLUTION
43
Gestation
period
Paradigm
configuration
Introduction of successive new products, industries and
technology systems, plus modernization of existing ones
Constriction
of potential
Early new products
and industries.
Explosive growth
and fast innovations
Full constellation
(new industries,
technology systems
and infrastructure)
Full expansion of
innovation and
market potential
Last new products
and industries.
Earlier ones
approaching maturity
and market
saturation
big bang
Degreeoftechnologicalmaturity
andmarketsaturation
Around half a century
pre-Internet
44. THE LIFECYCLE OF A TECHNOLOGICAL REVOLUTION
44
Gestation
period
Paradigm
configuration
Introduction of successive new products, industries and
technology systems, plus modernization of existing ones
Constriction
of potential
Early new products
and industries.
Explosive growth
and fast innovations
Full constellation
(new industries,
technology systems
and infrastructure)
Full expansion of
innovation and
market potential
Last new products
and industries.
Earlier ones
approaching maturity
and market
saturation
big bang
Degreeoftechnologicalmaturity
andmarketsaturation
Around half a century
pre-Internet
web 1.0
45. THE LIFECYCLE OF A TECHNOLOGICAL REVOLUTION
45
Gestation
period
Paradigm
configuration
Introduction of successive new products, industries and
technology systems, plus modernization of existing ones
Constriction
of potential
Early new products
and industries.
Explosive growth
and fast innovations
Full constellation
(new industries,
technology systems
and infrastructure)
Full expansion of
innovation and
market potential
Last new products
and industries.
Earlier ones
approaching maturity
and market
saturation
big bang
Degreeoftechnologicalmaturity
andmarketsaturation
Around half a century
pre-Internet
web 1.0
web 2.0
46. THE LIFECYCLE OF A TECHNOLOGICAL REVOLUTION
46
Gestation
period
Paradigm
configuration
Introduction of successive new products, industries and
technology systems, plus modernization of existing ones
Constriction
of potential
Early new products
and industries.
Explosive growth
and fast innovations
Full constellation
(new industries,
technology systems
and infrastructure)
Full expansion of
innovation and
market potential
Last new products
and industries.
Earlier ones
approaching maturity
and market
saturation
big bang
Degreeoftechnologicalmaturity
andmarketsaturation
Around half a century
pre-Internet
web 1.0
web 2.0
today
53. GLOBAL VIEW
• Internet Users
– <10% Y/Y growth and slowing
– Fastest growth in developing markets like India, Indonesia and Nigeria
• Smartphone Subscribers
– +20% strong growth though slowing
– Fastest growth in underpenetrated markets like China, India Brazil, Indonesia
– *Smartphones – +52% early stage rapid
unit growth
• Mobile Data Traffic
– +81% accelerating growth
– Video is a key, strong driver
53
67. THE TROUBLE WITH MILLENNIALS…
…is that their behavior and consumption habits may not be
“just a phase”
67
68. YOUNG ADULTS ARE INCREASINGLY LIKELY TO HAVE
LOWER INCOMES
• ~2.1M more twenty-somethings, and
• ~300K more thirty-somethings
• Lived with their parents in 2013 than did in
2007 – Even though many now employed
• Real median household incomes among 25
– 34 year olds dropped 8% between 2007 to
2012 (-7% for 35-44 year olds)
68
Young Adults Are Increasingly Likely to Have
Low Incomes
Change in 20-29 Year Old Population, 2003-13 (Millions)
69. STUDENT LOANS HAVE DRIVEN UP CONSUMER DEBT BURDENS
• Share of households aged 25-34 with
student loan debt increased 13% between
2001 to 2010 (from 26% to 39%)
– 16% of these have $50K+ student debt (more
than tripled from 5%)
• Average credit score for Fannie Mae-backed
mortgages rose from 694 to 751 between
2007 to 2013
– Scores for FHA loans rose from 640 to 693,
respectively
69
Student Loans Have Driven Up Consumer Debt
Burdens
Non-Housing Debt Balances (Trillions)
73. THE LIFECYCLE OF A TECHNOLOGICAL REVOLUTION
73
Gestation
period
Paradigm
configuration
Introduction of successive new products, industries and
technology systems, plus modernization of existing ones
Constriction
of potential
Early new products
and industries.
Explosive growth
and fast innovations
Full constellation
(new industries,
technology systems
and infrastructure)
Full expansion of
innovation and
market potential
Last new products
and industries.
Earlier ones
approaching maturity
and market
saturation
big bang
Degreeoftechnologicalmaturity
andmarketsaturation
Around half a century
pre-Internet
web 1.0
web 2.0
today
74. THE LIFECYCLE OF A TECHNOLOGICAL REVOLUTION
74
Gestation
period
Paradigm
configuration
Introduction of successive new products, industries and
technology systems, plus modernization of existing ones
Constriction
of potential
Early new products
and industries.
Explosive growth
and fast innovations
Full constellation
(new industries,
technology systems
and infrastructure)
Full expansion of
innovation and
market potential
Last new products
and industries.
Earlier ones
approaching maturity
and market
saturation
big bang
Degreeoftechnologicalmaturity
andmarketsaturation
Around half a century
pre-Internet
web 1.0
web 2.0
today
tech disruption
75. THE LIFECYCLE OF A TECHNOLOGICAL REVOLUTION
75
Gestation
period
Paradigm
configuration
Introduction of successive new products, industries and
technology systems, plus modernization of existing ones
Constriction
of potential
Early new products
and industries.
Explosive growth
and fast innovations
Full constellation
(new industries,
technology systems
and infrastructure)
Full expansion of
innovation and
market potential
Last new products
and industries.
Earlier ones
approaching maturity
and market
saturation
big bang
Degreeoftechnologicalmaturity
andmarketsaturation
Around half a century
pre-Internet
web 1.0
web 2.0
today
non-tech disruptiontech disruption
77. THERE’S A NEW DEFINITION OF FREEDOM AND STATUS
AND, UNUSED CAPACITY IS BEING DISCARDED OR
REPURPOSED
• Millennials are buying 2 million less cars per year – down 10% since 1985
• Global trend: “The percentage of young drivers was inversely related to the
availability of the Internet” – U. of Michigan Transportation Research Institute
77
78. THE GREAT SHIFT TO THE POST-CAPITALIST SOCIETY
• 1959 book Landmarks of Tomorrow described the rise of “knowledge work”
• Three decades later, Drucker became convinced that knowledge is a more
crucial economic resource than land, labor or financial assets, and that
• We were headed into a “post-capitalist society”
Knowledge > Value than Land, Labor or Financial Assets
78
86. C-SUITE IS SHIFTING FOCUS
86
Realize mobile devices, social networks and collaborative economy is creating new business models
Believe customers wield more influence on enterprise than the board; 2nd only to C-Suite
Biggest barrier to integrated digital and physical strategy is struggling to understand social media
Now 2nd only to CFO in terms of influence on the CEO
Moving from social monitoring + monetization to integrated customer experience + engagement
To get there: (1) Building data analytics to gain deep understanding of customers (2) Designing
rewarding customer experiences (3) Leveraging new technologies to deliver those experiences
Expects to play a critical role in enabling their organizations’ strategic vision
Customer insights and intelligence + customer experience management are top priorities
When partner with CMOs, enterprise is 76% more likely to outperform in revenue and profitability
ceo
cmo
cio
88. 88
“Because the purpose of business is to create a
customer, the business enterprise has two–and only
two–basic functions: marketing and innovation.”
-- Peter Drucker
89. TODAY’S BRANDS ARE SHARED
89
The brand’s passion and
reason for being. The shared
contribution to its community
The shared values, beliefs
and behaviors of the brand
and its stakeholders
PURPOSE
EXPERIENCE CULTURE
The touch points,
interactions and
moments shared
between the brand
and its stakeholders
90. CRITICAL DISCIPLINES FOR MARKETING AND INNOVATION
90
Purpose
Data
Analytics
Technology
Storytelling
Design
Thinking
91. CRITICAL DISCIPLINES FOR MARKETING AND INNOVATION
91
Purpose
Data
Analytics
Technology
Storytelling
Design
Thinking
98. CRITICAL DISCIPLINES FOR ADVERTISING AND PR
98
Purpose
Data
Analytics
Technology
Storytelling
Design
Thinking
99. THE VALUE OF DESIGN
99
• 15 publicly traded companies
• Grew 299% since 2003 vs. 75% S&P
The Design Index
The Design Management Institute / Motiv Strategies
1. Apple
2. Coca-Cola
3. Ford
4. Herman-Miller
5. IBM
6. Intuit
7. Newell-Rubbermaid
8. Nike
9. Procter & Gamble
10. Starbucks
11. Starwood
12. Steelcase
13. Target
14. Walt Disney
15. Whirlpool
100. EIGHT WAYS THAT DESIGN IS HELPING THESE BRANDS WIN BIG
1. The Wow Factor
2. Brand Expression
3. Solving Unmet User Needs
4. Developing Better Customer Experiences
5. Rethinking Strategy
6. Hardware/Software Interaction
7. Market Expansion Through Persona Development and User Understanding
8. Cost Reduction
100
101. WELCOME TO THE EXPERIENCE ECONOMY
• Joseph Pine and James Gilmore introduced The
Experience Economy in 1998
• History of economic progress through the four
stage evolution of the birthday cake
1. Agrarian Economy mothers made cakes from
scratch
2. Industrial Economy moms paid for Betty
Crocker
3. Service Economy parents order the cake from
a bakery
4. Experience Economy parents “outsource” the
birthday event
101
102. FOUR REALMS OF AN EXPERIENCE
• Two Dimensions
– Participation (Passive/Active)
– Connection (Absorption/Immersion)
• Four Realms
– Entertainment
– Educational
– Escapist
– Esthetic
• Generally, the richest experiences find a sweet
spot incorporating aspects of all four realms
102
sweet
spot
103. 103
“The most important marketing metric will soon
change from share of wallet or share of voice to share
of experience.”
-- Keith Weed
104. CRITICAL DISCIPLINES FOR ADVERTISING AND PR
104
Purpose
Data
Analytics
Technology
Storytelling
Design
Thinking
105. STORYTELLING: THE SCIENCE BEHIND THE ART
• Neuroeconomist, Paul Zak’s research
discovered “The Moral Molecule”, and
that
• Storytelling enables us to direct human
behavior by changing brain chemistry
through well-structured narratives
Tension synthesizes Cortisol
(focuses our attention)
+
Narrative synthesizes Oxytocin
(sense of empathy)
105
Act 3
CLIMAX
(turning point)
Act 2
COMPLICATION
(rising action)
Act 1
EXPOSITION
(inciting moment)
Act 4
REVERSAL
(falling action)
Act 5
DENOUEMENT
(moment of release)
FREYTAG’S PYRAMID
A simple storytelling structure that has worked for thousands of years
106. 106
“If business is about service to others, then business
itself is a virtue. You’re engaging in a virtuous activity
by serving the needs of somebody else. When you do
that, you’re serving the needs of your employees, of
your customers, you will induce oxytocin release and
they will want to reciprocate…”
-- Paul Zak
107. 107
“…In the old model: greed is good, the management
technique is lead with fear. In the new model: empower
individuals to be the best that they can be in an
organization with purpose, you’re going to lead with
love.”
-- Paul Zak
115. STORYTELLING AND THE VALUE OF CREATIVE CAMPAIGNS
The data tell us…
1. Creatively awarded campaigns are 12x more efficient
2. The greater level of creativity, the greater level of effectiveness
3. Creative campaigns are more reliable investments
4. Increasing the emotional response to a brand reduces its price sensitivity
115
116. CRITICAL DISCIPLINES FOR ADVERTISING AND PR
116
Purpose
Data
Analytics
Technology
Storytelling
Design
Thinking
117. BIG DATA AND ANALYTICS
2/3 OF DIGITAL UNIVERSE IS CONTENT CREATED BY CONSUMERS
117
118. FROM ACCOUNT PLANNING TO AUDIENCE PLANNING
118
Finds…
• Segmentation
• Media Consumption
• Consumer Preference
• Group Opinion
weeks — months
Finds…
• Audiences (Tribes)
• Engagement Behavior
• Affinities
• Sentiment & Reviews
days — weeksspeed to insight
Planning 1.0
PowellRule:
40<>70
Social
Quantitative
Qualitative
Qualitative
Quantitative
Social
resources Planning 2.0
resources
119. ARISTOTLE AND THE SECOND ROAD OF THOUGHT
119
ANALYTICS
“Where things cannot
be other than they are.”
Diagnoses the past
LOGIC
120. ARISTOTLE AND THE SECOND ROAD OF THOUGHT
120
ANALYTICS
“Where things cannot
be other than they are.”
Diagnoses the past
LOGIC
RHETORIC
“Where things can
be other than they are.”
Designs the future
INTUITION
121. BIG BANG MOMENTS AND DISCONTINUOUS INNOVATION
121
1ST: The ‘Industrial Revolution’ | Big Bang Moment: Arkwright’s mill opens in Cromford – 1771
2ND: Age of Steam & Railways | Big Bang Moment: Test of the ‘Rocket’ steam engine for the
Liverpool-Manchester railway – 1829
3RD: Age of Steal, Electricity & Heavy Engineering | Big Bang Moment:
The Carnegie Bessemer steel plant opens in Pittsburgh, PA – 1875
4TH: Age of Oil, the Automobile & Mass Production | Big Bang
Moment: First Model-T comes out of the Ford plant in Detroit, MI –
1908
5TH: Age of Information &
Telecommunications | Big Bang Moment: The
Intel microprocessor is announced in Santa
Clara, CA – 1971
6TH: Age of ??? | Big Bang
Moment: TBD – 2021
122. THE INTUITIVE LEAP OF FAITH
122
Incremental
Discontinuous
Intuitive Leap
P = 40<>70
123. A FRAMEWORK TO GUIDE YOU
123
COMPANY
What is the customer’s
empathetic need?
What drives their behavior?
What are the competitors in the
category doing?
What are the gaps that no one is
filling?
What can the brand deliver that
uniquely meets the customer
and category needs and
achieves the brand’s purpose?
The Opportunity
“The Big Idea”
The Story
124. CRITICAL DISCIPLINES FOR ADVERTISING AND PR
124
Purpose
Data
Analytics
Technology
Storytelling
Design
Thinking
125. I think we covered this point enough…
...except to say that...
125
133. 133
“Every few hundred years throughout Western history, a sharp
transformation has occurred…In a matter of decades, society
altogether rearranges itself – its worldview, its basic values, its
social and political structures, its arts, its key institutions. Fifty
years later a new world exists. And the people born into that
world cannot even imagine the world in which their grandparents
lived and into which their own parents were born. Our age is such
a period of transformation”
-- Peter Drucker