The document shows the growth in the number of marketing technology and solutions from 2011 to 2016, with the number increasing from around 150 solutions to over 4,500 solutions. It also notes that over half of the current solutions did not exist just one year ago and that the compound annual growth rate over the past 5 years has been 92%.

1. -
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
1 2 3 4 5
~150 solutions
~350 solutions
947 solutions
1,876 solutions
3,874 solutions
August, 2011 September, 2012 January, 2014 January, 2015
MARKETING TECHNOLOGY & SOLUTIONS GROWTH
March, 2016
92% CAGR
in ~5 years
Source: chiefmartec.com

2. Over HALF of these
solutions didn’t exist
just one year ago