This document provides strategies for businesses to thrive before, during, and after an economic recession. It recommends focusing on customer experience by listening to customer feedback and aligning products and services to meet customer needs and wants. It also suggests acquiring other companies at the right time, and refining people, processes, and platforms. The document outlines specific strategies used by successful companies during past recessions, such as Starbucks focusing on customer experience initiatives. It emphasizes the importance of being prepared for change by getting organizational assessments and focusing on employee education.