The document defines key media terminology and discusses how British films can compete globally. It defines terms like bankable star, typecast, independence, and profitability. It then lists reasons how British films can succeed internationally, such as using mainstream genres, bankable stars, maintaining independence, focusing on cultural test points, producing lower budget films to remain profitable, having a distinct British experience, and partnering with major companies for support. It also prompts the reader to provide film examples and research how British films receive public funding support from sources like the British Film Institute.