Re-Brand Bangladesh Football Premier League 2018 -------------------------------------------------------------------- Bangladesh Football Federation The Bangladesh Football Federation or BFF is the governing body of football in Bangladesh Controls the country's men’s, women’s and youth national teams and oversees all aspects of the country's football The BFF is based at BFF Bhaban Motijheel, Dhaka near Bangabandhu National Stadium The current president of BFF - Kazi Salahuddin BFF was founded on 15 July 1972, by Prof. Md. Yousuf Ali. Became affiliated with AFC and FIFA in 1973 and 1976 respectively. Bangladesh was elected as the member in the AFC Executive Committee 1982-86 and 1998-02. Major (Rtd) Hafizuddin Ahmed was elected vice president of AFC for 1990- 94. BFF continued the Dhaka League after the Independence from 1973 In 1980, started - Federation Cup In 2007, launched top-tier professional league- Bangladesh Premier League In 2009, started the Super Cup tournament, the highest budgeted football tournament organized by BFF

1. Re-Brand Bangladesh
Football Premier League 2018

2. The 2018–19 Bangladesh Football
Premier League is the eleventh
season of the Bangladesh Football
Premier League since its
establishment in 2007.
A total of 13 teams will compete in
the league.
Dhaka Abahani are the defending
champions.
Bangladesh Football Premier League

3.  Controlled by Bangladesh
Football Federation (BFF)
 Nick name - Bengal Tigers
 Current FIFA ranking – 163
 Home stadium - Bangabandhu
National Stadium
 Never qualified to World Cup
 Played Asian Cup only once, in
1980
 Best achievement – SAFF
 Championship Winner, 2003
Bangladesh National Football Team
Honors:
 SAFF Championship Champion
(1): 2003 Runner-up (2): 1999, 2005
 South Asian Games
Gold medal (2): 1999, 2010
Silver medal (4): 1984, 1985, 1989,
1995
Bronze medal (1): 1991
 Quaid-E-Azam International Cup
Runner-up (1): 1985
Third-place (1): 1987

4. Bangladesh Football Federation
 The Bangladesh Football Federation or BFF is the governing body of football in Bangladesh
 Controls the country's men’s, women’s and youth national teams and oversees all aspects of the
country's football
 The BFF is based at BFF Bhaban Motijheel, Dhaka near Bangabandhu National Stadium
 Current precident of BFF - Kazi Salahuddin
 BFF was founded on 15 July 1972, by Prof. Md. Yousuf Ali.
 Became affiliated with AFC and FIFA in 1973 and 1976 respectively.
 Bangladesh was elected as member in the AFC Executive Committee 1982-86 and 1998-02.
 Major (Rtd) Hafizuddin Ahmed was elected vice president of AFC for 1990- 94.
 BFF continued the Dhaka League after the Independence from 1973
 In 1980, started - Federation Cup
 In 2007,launched top-tier professional league- Bangladesh Premier League
 In 2009, started the Super Cup tournament, the highest budgeted football tournament organized by
BFF

5.  In 2000, National Football Championship started as top-tier football league
 Replaced by Bangladesh Premier League in 2007, which is currently top-tier league of the
country
 First Championship winner - Dhaka Abahani
 Major Clubs are - Dhaka Abahani, Dhaka Mohammedan, Muktijoddha Sangsad KS, Brothers
Union, Sheikh Russell KC etc
 Currently Sponsored by Grammenphone, thus also Known as Grameenphone Bangladesh
Premier League
 10 teams participated to the league
 Championship winner allowed to AFC President's Cup, an annual international association
football competition between domestic clubs sides run by the AFC
 Most Championship winner - Dhaka Abahani (6 times)
Bangladesh Premier League

6. Bangladesh
Premier
League
Brand
Football
Sponsors
Tv
Bangladesh
Premier
League

7. • Loyal fans preference to
watch the game on TV
• Coventry football club
credibility is strongly
connected to stadium
attendance
• Commercial
rental
activities
• Management
• Internet marketing
• Club membership
expansion
• Commercial rental
activities
• Strong brand
equity with rich
history in
Coventry →
High brand
awareness
Strengths Opportunities
ThreatsWeaknesses
Situational
Analysis
( SWOT )

8. Revenue Areas
Match-day Ticket
Sales & Hospitality
Broadcasting Rights
Sponsorships &
Endorsements
Dedicated TV
Channels & Radios
Innovations
Mobile
Marketing
Museums &
Theme Parks
Fan-zones
Financial
Services
Real Estate

9. Online Football
Promotion Ideas
 Professional Website
 Set up Your Team Website with an All-in-one Solution
 Build an Email Newsletter
Be Present on Social Media
Facebook Twitter YouTube
 Create a Facebook Event –
Then Boost It
 Game results, images and
videos from competitions
 Questions and polls
 Behind-the-scenes updates
 Video messages from
players
 Team or sports-related
contests and giveaways
Advantage of Your
hashtags The video platform is another
good opportunity for marketing
sports teams.

10. Offline Football Promotion Ideas
 Show players off the field
 Stationery documents
-Business cards
-Letters/Envelopes
-Invoices
-Company stamp
-Address labels
 Press releases or Magazines
 Advertising
-Billboard Ad
-Phone Book
-Radio Commercial
-Television Ad

11. Over
All
Marketing
Plan
Bangladesh
Premier
League

12. Fan Relationship Management (FRM)
 Community activities, start with your catchment area
 School outreach programmes
 Songs and match day excitement
 Media and PR programmes
 Programmes focused on community minorities and
women
 Make your relationship with fans a continuously learning
relationship

13. Impossible is just a big word thrown around by small men who
find it easier to live the world they have been given than to
explore the power they have to change it. Impossible is not a
fact. It's an opinion. Impossible is not a declaration. It's a
dare. Impossible is potential. Impossible is temporary.
Impossible is nothing.
Thank You